Toyota prius

5,542 views

Published on

introduction

Published in: Automotive
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,542
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Toyota prius

  1. 1. CASE STUDY<br />Toyota Prius: GREEN OR GEEK MACHINE<br />BY:<br />PratyushPandey<br />DawoodAbbasi<br /> Augustine Menkiti<br />
  2. 2. Index<br />Introduction<br />Objective<br />Marketing strategy<br />Conclusion<br />Answer Question<br />Launching Video of Prius<br />
  3. 3. Prius: a revolutionary car<br />In 2000,Toyota launches new green machine<br />Main objective behind its introduction<br />Political & Cultural Aspects<br />Pollution –free car<br />
  4. 4. Catalogues & Features<br />Prius combines 1.5 litres,four cylinder petrol engine<br />33-kilowatt electric motor<br />Five seater car with 0.34m* luggage space<br />Uses nickel metal-hybrid battery & at higher speed automatically switches to internal combustion engine.<br />
  5. 5. Annual Income By Region<br />
  6. 6. Conclusion<br />Our general conclusion sees toyota as a company that successfully created an hybrid, innovative car, which is more environmental friendly and more fuel efficient compared to other conventional cars. This success generally reflects on its sales of 2,600 cars which was sold from its first production date to 1million in 2007 and the growth of the consumer waitlist increasing to 18 months.<br />And with everyone going GREEN, by the nearest future other car manufacturing companies making more hybrid cars and this will depict that toyota’s invention is THE FUTURE’s PROMISE. And that it’s a GREEN and not a GEEK machine.<br />
  7. 7. Questions<br />What microenvironmental factors affect the introduction and sales of the TOYOTA PRIUS? How well has TOYOTA dealt with these factors.<br />Outline the major macroenvironmental factors- demographic, economic, natural, technological, political and cultural- that have affected the introduction and sales of the TOYOTA PRIUS. How has TOYOTA dealt with each of these factors.<br />Evaluate TOYOTA`s marketing strategy so far. What has TOYOTA done well? How might it improves its strategy?<br />In your opinion, what are the advantages of TOYOTA`s early entry into the HYBRID MARKET? What are the disadvantages? Have TOYOTA jumped too early into an expensive technology that has had its day?<br />
  8. 8. Launching Video <br />

×