purpose of a school magazine

1. Purpose of a school magazine
By Rachael Sampson

2. Purpose of a school magazine
• A school magazine is there to inform parents
on the events of the school and what the
students have been doing recently. It’s also a
way to impress them and other parents to
make the school look outstanding and a good
place of learning for their children. It gives out
messages to the parents about upcoming
events and issues they want them to be
aware of.

3. The issue
number and
term
Key conventions and codes of school magazines
Masthead
Main
events/headlines
Free goodies
(attract you to
read it)
Slogan/selling line -
Front cover image –
school related.
No barcode –
school magazine.
(free)

4. The colour scheme is fitting to the logo of
the school, keeping the theme of blue and
white throughout. Instantly the readers
eyes are drawn to the ‘Aladdin’ text, to
show that is the main story for the
magazine, the image on the front also
reflects this as the girls are by the curtain of
the stage. The school’s slogan is along the
bottom to keep the appearance
professional and look official since it will be
read by students and parents. The magazine
is kept simple by not cluttering up the front
page with headlines and stories. And
selected stories along the side so that the
image is the main focal point. The photo is
very symmetrical which makes it look smart
and simple. However the other storylines
aren’t that noticeable, to improve this I
would suggest an emboss around them to
make them stand out a bit more but apart
from that I would say it possesses the
correct conventions of a school based
magazine

5. The contents page for the school based
magazine is very effective because it is clear
what kind of magazine it is. The colour
scheme matches the school’s logo and the
schools quote is on the bottom showing it is
purely about academics.
The images next to the headings represent
what the articles will be about, giving the
readers more of an insight. The bold emboss
around the text and images makes it stand
out and show what is key to the page, since
it is a contents page, its just to gather the
information as to what is inside. The page is
kept simple and easy to understand with the
simplicity of the colours and layout. There
isn’t any unnecessary information. It also
includes an intro at the bottom about the
school and what it is about, which is very
helpful to the target audience which is
parents as they get an insight as to what the
school is like and their specialities. The bold
yellow heading at the top is the main focus
point due to the difference in colour,
showing that is the key topic in this issue of
the school magazine.

7. This double page spread of a school magazine is set out with
different layers and angles of the text and images to make it
look more interesting with having overlapping elements. A big
part of this page and something which sticks out most within
the double page spread is specific quotes, which have been
enlarged. Therefore the people who are reading this kind of
magazine are more likely to scan the text, so the key
information is highlighted to draw in the reader. The colour
scheme for this magazine is different shades of orange and red,
which makes it look academic and professional. This magazine’s
main aim is to inform the audience, so the article isn’t designed
to persuade, but to just state the issues or things going on in the
school. This specific article however is designed to inform
students about use of mobiles and technology when learning
and that it is restricting the ability to learn. The only slight
persuasive technique here is the stating of statistics and
showing the ‘most important cell phone feature’. The entire
layout of this school magazine is extremely professional so I
would say it is a really good example of a school based
magazine.