This is my focus group analysis.

1. Focus group analysis
In order to find out more about my target audience, I got two
representatives to watch a powerpoint and awnser questions in
order for me to see what they'd like to see in a pop magazine.
The first question i asked was 'what do you like doing in your
free time?'. The answers I got were dancing, singing, and going
to air cadets. I asked this question so I could give my
representatives a 'friend to friend' feel to the chat, and to simply
find out what my target audience like doing.
I then asked 'who are your favourite artists in the pop genre?';
this question helps me to find out what artists are most popular,
so I would know who to include in my magazine. Both
representatives said they like boy bands, One Direction and
5SOS.
The third question asked was 'what content would you like to
read in a pop magazine?'. Answers 'interviews' and 'gossip'
were given. This helped me in my research and planning
because I know which sell-lines to use, and it helped me to
decide the double page spread should be an interview.
I then showed my participants two images of pop magazine
front covers and asked them which ones they preffered and
why. One of them said they preffered the one with One
Direction on, and one said they preffered the one with Taylor
Swift. Because this was mixed, it didn't help me much with my
planning.
I then asked 'what artists would attract you most to buying a
boy band?' and they were asked to choose between 'girl band',
'boy band', 'male artist' and 'female artist'. Boy band and girl
artist were both said, so I looked at my results of the
questionnare and decided to put a female artist on the front
cover of my magazine.

2. Two pictures of contents pages were shown to my
representatives, and they were asked which one they prefer.
Although the representatives said different contents pages,
they said they liked them spaced out and bigger so i took this
feedback and designed my mocks up to look like a mixture of
both.
To find out about my audience, I asked what there favourite
colours were; they answered red, blue, pink and purple. A
follow up question of this asked my representatives, 'what
colours would attract you most to a front cover?', and they said
bright colours such as pink and yellow. This was succesful
because pink and yellow are colours that are often used on pop
magazines.
I then told them what a double page spread was as they are
young and may not have heard that terminology before. I then
showed them two different double page spreads and asked
them which layout they prefered and why. Both of the
representatives said they prefer interviews as you get to find
out what the celebrity really thinks on certain things; this helped
me decide that my double page spread should be an interview.
Overall, this focus group was successful as I found out more
about my target audience and got to know what they would like
to see in a new pop magazine'