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Crisis Communication in the Entertainment Industry
- 1. Crisis Communication in the entertainment industry
- 2. What is the difference between sports/ entertainment and other businessES?
- 3. What is a major crisis in organized sports? The losing season. BUT, IT DOES NOT ALWAYS DAMAGE TO TICKET SALES OR THE team’s IMAGE.
- 4. Buffer A buffer comes between the crisis and the team’s reputation, therefore it limits damage.
- 5. A strong bond between the team and fans or among fans themselves Can be a buffer in a crisis. FANS TEAM
- 6. 1. Success of the team 3 factors Behind people’s support For a team
- 7. 2. Geographic concerns 3 factors Behind people’s support For a team
- 8. 3. The level of support offered to the team 3 factors Behind people’s support For a team
- 9. Fan identification Affinity A team image = fan’s self image Affiliation The desire to be a part of a group of like-minded people FANS TEAM
- 10. Communicators need to consider... × Emotional involvement × Recent team performance × How much time and money fans spend on the community × Buffers need to be developed in advance
- 12. Methodology: step1 × Long-term vs Short-term orientation × Indulgent vs Restraint × Male dominance
- 13. Methodology: step2 × Long-term vs Short-term orientation × Indulgent vs Restraint × Male dominance
- 14. JD’s interviews 1. Long-term orientation Openness to taking new approaches to acting 2. Low in indulgence Freedom to develop a new character - but no materialistic indulgence 3. Low in male dominance Family & Friends’ influence on decision making
- 15. Reactions on twitter Sentiment High Mid Low Long-term orientation Responsibility attribution High Mid Low High LowNO
- 17. Reactions on twitter Sentiment High Mid Low Male dominance Responsibility attribution High Mid Low High LowNO HighLowNO
- 19. What factor do you think triggered this public reaction to the actor? Related info: × The actor is known for playing the “nice everyman” × China’s Hofstede scores Long-term orientation: 87 Indulgence: 24 Question