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Unit 2 Sport Sociology

Section A Sport and the Media (Sport is an economy of its own)
Aims:
        to understand the different roles of the media.
        To know the positive and negative effects of the media upon sports
        To understand the role of the media within todays sporting society

Different Types of Media:
       TV
       Radio
       Newspapers
       Internet
       Magazine
       Documentaries

The sporting world has never been more illuminated under the media spotlight.
Sporting events personalities are much larger and brighter, and more branded
with big money and sponsoring deals than before. Today, many athletes are role
models and celebrities in their own right.

Sponsorship in Sport:
Sponsorship is a major feature of sport in the 21st century. Most clubs have
commercial sponsors. Most competitions have sponsors names included in their
title. Heineken cup etc.. Advertisement/Sponsorship of cigarettes has been
banned in Sport.

Positive +
       Increases status
       Increases in sales of product
       Free clothing
       Equipment
       Financial support
Negative –
       Drug use, Cheating, Crowd trouble may affect sponsorship
       May be led into a contract where they have to appear at sponsor events
       Dates, Times and Clothing may be changed to suit sponsor
Sport and Media:
Sports commentary is widespread. By listening to commentators, pundits and
watching replays we improve our knowledge and understanding. Participation in
sports covered but media is always higher than those for those that are not.
       TV coverage takes many time
       Entertainment-live programs and highlights
       Informative documentaries
       Instructive- coaching and highlight
       Educational- schools program
When watching sport on TV it is important to understand that the director of the
program will have an influence on what is seen and said. You should always
analyze what you see and develop your own opinions events.

Advantage Media:
      Attendances may rise as people want to see the ‘stars’
      Better informed supporters
      Easier to attract sponsorship
      Encourages participation
      Develops personalities and role models
      Gives view close-up view of the action
Disadvantages:
      Attendances may drop, more people watch from home
      Some sport tons of exposure and others don’t
      Sports personalities lose privacy
      Events can get sensationalized to promote the media.
      Changes to event timings (day/night matches)
      Changes to playing season (rugby league)
      Changes to the rules (volleyball and badminton)

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Unit 2 sport sociology

  • 1. Unit 2 Sport Sociology Section A Sport and the Media (Sport is an economy of its own) Aims: to understand the different roles of the media. To know the positive and negative effects of the media upon sports To understand the role of the media within todays sporting society Different Types of Media: TV Radio Newspapers Internet Magazine Documentaries The sporting world has never been more illuminated under the media spotlight. Sporting events personalities are much larger and brighter, and more branded with big money and sponsoring deals than before. Today, many athletes are role models and celebrities in their own right. Sponsorship in Sport: Sponsorship is a major feature of sport in the 21st century. Most clubs have commercial sponsors. Most competitions have sponsors names included in their title. Heineken cup etc.. Advertisement/Sponsorship of cigarettes has been banned in Sport. Positive + Increases status Increases in sales of product Free clothing Equipment Financial support Negative – Drug use, Cheating, Crowd trouble may affect sponsorship May be led into a contract where they have to appear at sponsor events Dates, Times and Clothing may be changed to suit sponsor
  • 2. Sport and Media: Sports commentary is widespread. By listening to commentators, pundits and watching replays we improve our knowledge and understanding. Participation in sports covered but media is always higher than those for those that are not. TV coverage takes many time Entertainment-live programs and highlights Informative documentaries Instructive- coaching and highlight Educational- schools program When watching sport on TV it is important to understand that the director of the program will have an influence on what is seen and said. You should always analyze what you see and develop your own opinions events. Advantage Media: Attendances may rise as people want to see the ‘stars’ Better informed supporters Easier to attract sponsorship Encourages participation Develops personalities and role models Gives view close-up view of the action Disadvantages: Attendances may drop, more people watch from home Some sport tons of exposure and others don’t Sports personalities lose privacy Events can get sensationalized to promote the media. Changes to event timings (day/night matches) Changes to playing season (rugby league) Changes to the rules (volleyball and badminton)