The NSPCC campaign aims to raise awareness about child neglect and prevent it from occurring. The advertisement features an image of a newborn baby against a black background to elicit an emotional response from viewers. Words are displayed in all capital letters to shout the message and get attention. The positioning of the baby leaning towards the text encourages forming a personal connection. The techniques are intended to build understanding of neglect and support for parents to receive help in preventing it. Evidence suggests part of the reason for neglect is undiagnosed perinatal mental health issues in parents, so the campaign aims to strengthen support systems for new families.
This document discusses the purpose of three different campaigns:
1) A British Heart Foundation poster aims to encourage people experiencing chest pain to seek medical help immediately to avoid health consequences like death.
2) A Dementia Friends TV advert encourages the public to volunteer their support for people with dementia and aims to change perceptions of the illness.
3) A website for politician Mark Herring aims to gather votes and support by highlighting his record and vision for solving societal problems as a democratic leader.
This document proposes a partnership between Dave Matthews Band and Tipping Point Community, a nonprofit working to end poverty in the Bay Area. It suggests holding a lyric writing contest for DMB fans to generate buzz for an upcoming concert. Contest winners would receive tickets to a private pre-show with DMB. Ticket sales would benefit Tipping Point. The partnership would boost awareness of Tipping Point's work while engaging DMB fans through an interactive campaign. Both organizations would benefit from media attention highlighting their joint efforts to address rising poverty.
The document discusses several advertisements and their potential positive and negative impacts on society. It analyzes advertisements related to social awareness of COVID prevention, stopping rape, cultural promotion, psychological impacts on respecting elders, economic impacts of car loans, and negative impacts of some financial institutions. While advertisements can increase awareness, they sometimes promote harmful behaviors or unrealistic views. Both benefits and risks must be considered to maximize the positive effects and minimize negative influences on society.
Advertising has evolved significantly over time. It began in newspapers in the 17th century and now utilizes many methods across various media platforms. Television, newspapers, magazines, radio, direct mail, yellow pages, the internet and outdoor advertising are all common techniques used. While advertising can help stimulate economic growth by increasing product demand, it also influences society and culture in both positive and negative ways. It impacts body image, political systems, and can promote global cultural homogenization through multinational campaigns.
The document provides an analysis of different homeless charity marketing campaigns. It summarizes the fonts, color schemes, images, tones, and techniques used in posters and websites for Shelter, Centrepoint, and SASH homeless charities. Key points made are that the fonts are universally readable, red is used to convey danger in Shelter and Centrepoint materials, and green represents safety in the Centrepoint and SASH campaigns. Statistics and impactful images are analyzed as effective techniques to raise awareness. Similarities and differences between the campaigns are discussed. The results of a homeless survey show negative stereotypes influence perceptions and support is seen as key to addressing homelessness.
The Conservative political campaign had several purposes: to bring about national change, provide information, campaign, change attitudes, raise awareness, infiltrate mainstream media, and most importantly, change voting behavior. The campaign used humor and catchy slogans to make the party more relatable and appealing in order to influence voters. Mainstream media coverage of provocative campaign ads and messages helped spread the party's information and messages more widely. The ultimate goal was to persuade more people to vote Conservative in elections.
The document discusses strategies for the Denver Outlaws lacrosse team to increase their brand awareness and community presence through community development efforts. It recommends three specific events or programs: a family-friendly race/relay event partnering with a charity, a pre-season chili cook-off to engage food and drink communities, and rebranding an existing tailgating area to be more inviting to new fans. Implementing these recommendations along with improving their social media presence and mascot usage could help connect the Outlaws brand to more of the Denver community.
Mass 11 presentation - NFL & Female Viewership Ariana Spang
The NFL is actively working to attract more female fans and viewers. Several strategies are discussed, including the Pittsburgh Steelers effectively engaging female fans, the Super Bowl attracting 46% female viewers, and the NFL's breast cancer awareness campaigns. The document also examines how the NFL partners with media companies to broadcast games and increase viewership. It provides examples of how the Super Bowl halftime show, top commercials, and NFL ads portray messages to appeal to women. Finally, it considers the impacts of targeting female audiences both socially and economically for the NFL.
This document discusses the purpose of three different campaigns:
1) A British Heart Foundation poster aims to encourage people experiencing chest pain to seek medical help immediately to avoid health consequences like death.
2) A Dementia Friends TV advert encourages the public to volunteer their support for people with dementia and aims to change perceptions of the illness.
3) A website for politician Mark Herring aims to gather votes and support by highlighting his record and vision for solving societal problems as a democratic leader.
This document proposes a partnership between Dave Matthews Band and Tipping Point Community, a nonprofit working to end poverty in the Bay Area. It suggests holding a lyric writing contest for DMB fans to generate buzz for an upcoming concert. Contest winners would receive tickets to a private pre-show with DMB. Ticket sales would benefit Tipping Point. The partnership would boost awareness of Tipping Point's work while engaging DMB fans through an interactive campaign. Both organizations would benefit from media attention highlighting their joint efforts to address rising poverty.
The document discusses several advertisements and their potential positive and negative impacts on society. It analyzes advertisements related to social awareness of COVID prevention, stopping rape, cultural promotion, psychological impacts on respecting elders, economic impacts of car loans, and negative impacts of some financial institutions. While advertisements can increase awareness, they sometimes promote harmful behaviors or unrealistic views. Both benefits and risks must be considered to maximize the positive effects and minimize negative influences on society.
Advertising has evolved significantly over time. It began in newspapers in the 17th century and now utilizes many methods across various media platforms. Television, newspapers, magazines, radio, direct mail, yellow pages, the internet and outdoor advertising are all common techniques used. While advertising can help stimulate economic growth by increasing product demand, it also influences society and culture in both positive and negative ways. It impacts body image, political systems, and can promote global cultural homogenization through multinational campaigns.
The document provides an analysis of different homeless charity marketing campaigns. It summarizes the fonts, color schemes, images, tones, and techniques used in posters and websites for Shelter, Centrepoint, and SASH homeless charities. Key points made are that the fonts are universally readable, red is used to convey danger in Shelter and Centrepoint materials, and green represents safety in the Centrepoint and SASH campaigns. Statistics and impactful images are analyzed as effective techniques to raise awareness. Similarities and differences between the campaigns are discussed. The results of a homeless survey show negative stereotypes influence perceptions and support is seen as key to addressing homelessness.
The Conservative political campaign had several purposes: to bring about national change, provide information, campaign, change attitudes, raise awareness, infiltrate mainstream media, and most importantly, change voting behavior. The campaign used humor and catchy slogans to make the party more relatable and appealing in order to influence voters. Mainstream media coverage of provocative campaign ads and messages helped spread the party's information and messages more widely. The ultimate goal was to persuade more people to vote Conservative in elections.
The document discusses strategies for the Denver Outlaws lacrosse team to increase their brand awareness and community presence through community development efforts. It recommends three specific events or programs: a family-friendly race/relay event partnering with a charity, a pre-season chili cook-off to engage food and drink communities, and rebranding an existing tailgating area to be more inviting to new fans. Implementing these recommendations along with improving their social media presence and mascot usage could help connect the Outlaws brand to more of the Denver community.
Mass 11 presentation - NFL & Female Viewership Ariana Spang
The NFL is actively working to attract more female fans and viewers. Several strategies are discussed, including the Pittsburgh Steelers effectively engaging female fans, the Super Bowl attracting 46% female viewers, and the NFL's breast cancer awareness campaigns. The document also examines how the NFL partners with media companies to broadcast games and increase viewership. It provides examples of how the Super Bowl halftime show, top commercials, and NFL ads portray messages to appeal to women. Finally, it considers the impacts of targeting female audiences both socially and economically for the NFL.
The document outlines a marketing campaign for "The Source Organization" aimed at student leaders ages 18-23 at the University of Alabama. The campaign's objective is to generate awareness and usage of The Source over competitors. A variety of media will be used, including email, posters, inserts and transit ads. The budget is $1,000 allocated across these channels. The creative strategy is to position The Source as a simple, modern and user-friendly tool for organizing campus involvement. In the future, The Source hopes to build loyalty through trainings, sponsorships and physical space promotion.
This document provides ideas for social action campaigns on various issues:
- A driving issues campaign would aim to change attitudes about drink driving and speeding through ads targeting young drivers without graphic images.
- A cancer awareness campaign would raise awareness that cancer can affect anyone and encourage screening through middle-aged focused ads using a straightforward but not frightening tone.
- A domestic violence campaign would challenge stereotypes by targeting both women and men with hard-hitting but careful ads including statistics and information on speaking out.
- A drugs issues campaign would raise awareness of addiction risks through 16-28-year-old focused ads with a tone that is hard-hitting but offers help.
- A deforestation campaign would
The document discusses different types of brand loyalty and relationships with consumers. It covers Aristotle's three types of friendships - pleasure, utility, and goodness - and how they can apply to loyalty programs. Several brand examples are provided, like Dockers, Seventh Generation, and Pampers, showing how they have cultivated loyal fan bases through different approaches. The document advocates that brands can form enduring friendships with consumers by genuinely aligning with their values through loyalty programs.
This document lists several potential social issue campaign topics: environment/pollution, drunk driving, abuse, addiction, fracking, and wildlife. It provides brief descriptions of each issue, noting they could raise awareness about their impacts and inform people. Campaigns could focus on local, national, or global levels and cover various related talking points to influence perspectives and understanding.
The document discusses several case studies of social campaigns and their use of media:
1) The Stonewall campaign aims to change attitudes towards homosexuality through simple text-based posters with bold colors and sarcastic witty text. Evidence shows the campaign has positively impacted laws.
2) A UKIP campaign poster portrays other party leaders negatively to present Nigel Farage positively and encourage voting for him. Usage has increased support for UKIP over time.
3) An anti-child abuse campaign uses disturbing images of abused children to emotionally upset viewers and raise awareness, donations, and action against abuse. Rates of abuse have decreased in the targeted areas.
4) Deaf Fest is an arts and film festival
The Debenhams diversity campaign featured models of various ages, ethnicities, body types, and some with disabilities. The campaign aimed to reflect Debenhams' diverse customer base and give opportunities to non-traditional models. While likely boosting Debenhams' sales and customer numbers, the campaign also provided exposure for models who may not otherwise break into the industry due to their appearance.
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Young Marketers Marathon - Phương Vi & Hiếu HiếuPhonl CL
This document outlines a PR campaign for Vinacafé, a Vietnamese coffee brand. The campaign aims to awaken national pride and values among Vietnamese youth.
It begins with a viral video that humanizes the nation as a youth going through growing pains (Phase 1). This is meant to trigger awareness and sympathy. The next phase involves an online video contest encouraging youth to propose how they can help the nation grow together by each changing themselves (Phase 2). The final phase amplifies this message and culminates in celebrating a "National Growing Up Day" where the brand, youth, and nation commit to continuous progress (Phase 3).
The goal is to position Vinacafé as an inspiring brand that brings generations together and represents
Tough Mudder uses Facebook as its primary marketing channel. It has nearly 3 million Facebook likes and saw a 24x increase in sales over 2 years. 20% of survey respondents said they signed up due to Facebook ads. Smoothie King has over 45,000 Facebook fans and uses the platform to drive people to its website and increase brand awareness through customer testimonials and contests. Both companies successfully leverage Facebook for marketing, promotions, and engagement.
The "Slower for a reason" campaign aims to educate drivers about the dangers of speeding in residential areas and encourage them to obey 20mph speed limits. The campaign advertisement features an image of a young girl in a hospital bed who was severely injured in a car accident. It promotes the message that driving at slower speeds can save lives if an accident occurs. The local campaign was created by Lancashire County Council to raise awareness and change attitudes towards speed limits among drivers in their community. By using hard-hitting imagery and facts about accidents, the campaign hopes to reduce accidents and make roads safer long-term. It won an award for its effective communication with local residents.
UnitedHealth Group is developing a national campaign called "UnitedDay" and slogan "Change Your World" to introduce the company to employees and the public. On UnitedDay, UnitedHealth Group employees will volunteer in their communities to address major issues. The goals are to increase community involvement, gain social media attention, and give employees a sense of pride in the company's positive impact. Stir agency has created an extensive communications plan using social media, advertisements, and events to promote UnitedDay and position UnitedHealth Group as a caring, mission-driven organization.
The campaign proposes redesigning @TheBuzzer's website to better meet the needs and preferences of its target millennial audience. Key elements of the redesign include integrating new video content categories labeled with sports terms to help users easily navigate to their preferred types of content. The categories include "Big Buzz" for top news, "Pregame" for pre-game hype, "Sideline" and "Locker Room" for insider perspectives, "Postgame" for recaps, and "Personal Foul" for other commentary. The goal is to improve users' digital experience and increase engagement metrics like video views and social media shares.
Cynisca, an all-female marketing agency, has crafted a campaign for @TheBuzzer, a sports news outlet targeting millennial males. The campaign aims to increase brand awareness, social media followers, and video views through improved digital experiences and strategic content delivery. Research found millennial sports fans want timely, relevant content delivered across social platforms to stay informed and participate in conversations. The campaign will provide customized content categories and social media engagement to give fans a "home-field advantage" in sports information.
The document discusses several case studies of social media and community campaigns. It analyzes the purpose, aims, techniques and impact of campaigns related to dog safety, ending poverty, chest pain awareness, and winning a UK parliamentary by-election. The case studies examine how the campaigns used visuals and messaging to raise awareness, change attitudes and behaviors, and achieve their goals.
This document summarizes case studies for three campaigns: NSPCC, This Girl Can, and Stonewall.
The NSPCC case study aims to raise awareness of child abuse and stop it. Techniques used in posters include bold headlines and images of upset children. The campaign had a goal of making 5 million children safer by 2021.
The This Girl Can campaign aims to change attitudes towards women's strength and empower women. Poster techniques include clear font and an image of a working out woman. The campaign has successfully increased women's participation in exercise.
The Stonewall campaign aims to create media access for LGBT groups and change attitudes by discouraging the use of "gay" as an insult. Post
Keegan Hirst, Nicola Adams, and Casey Stoney shared their experiences of coming out as professional athletes. They discussed facing opponents on the field, dealing with media attention, being role models, and balancing private and family lives - challenges not so different from straight athletes. Robin Stalker of Adidas said the company supports athletes in their choice of lifestyle without discrimination. Nicola Adams came out early to show LGBT youth they can achieve their dreams. Casey Stoney waited years before coming out publicly, worried about strangers' judgments as an athlete is constantly evaluated. Their perspectives provided unique insights into navigating sexuality in pro sports.
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
4) Keo Films, a production company that creates documentaries focusing on underrepresented groups with the goals of changing attitudes,
The document discusses a research project conducted by the University of Colorado - Boulder's Leeds School of Business on community development strategies for the Denver Outlaws lacrosse team. The project's purpose was to understand what community development means to the Outlaws and how it could increase their brand awareness. Research methods included surveys at lacrosse events and in downtown Denver, attending Outlaws games, and interviewing another team's community relations coordinator. Key findings were opportunities around increased social media use, utilizing their mascot more, and better sponsor activation. Recommendations included hosting community events like a family race and chili cook-off to promote the Outlaws brand and draw new fans. Improving their online presence and mascot usage were also
The document discusses several campaign posters and their purposes. One poster aimed to raise awareness of dog safety by showing a dog in an oven to represent the heat dogs face in cars. Its goal was to change attitudes about leaving dogs in vehicles. Another poster for the "End Poverty 2015" campaign wanted to publicize development goals and end poverty by 2015. A third poster promoted awareness of chest pain dangers by depicting a man's chest morphing into a belt to represent pressure. Its goal was to challenge stereotypes about men not complaining of pain.
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
This document discusses a campaign to raise awareness about domestic violence. The campaign uses an image of a woman with bruises that references a viral dress photo to get people thinking about victim blaming. The techniques used in the campaign effectively draw attention to the bruises and make the audience question their assumptions. The campaign was successful in winning an award for its impact on the internet in raising awareness about domestic violence.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
The document outlines a marketing campaign for "The Source Organization" aimed at student leaders ages 18-23 at the University of Alabama. The campaign's objective is to generate awareness and usage of The Source over competitors. A variety of media will be used, including email, posters, inserts and transit ads. The budget is $1,000 allocated across these channels. The creative strategy is to position The Source as a simple, modern and user-friendly tool for organizing campus involvement. In the future, The Source hopes to build loyalty through trainings, sponsorships and physical space promotion.
This document provides ideas for social action campaigns on various issues:
- A driving issues campaign would aim to change attitudes about drink driving and speeding through ads targeting young drivers without graphic images.
- A cancer awareness campaign would raise awareness that cancer can affect anyone and encourage screening through middle-aged focused ads using a straightforward but not frightening tone.
- A domestic violence campaign would challenge stereotypes by targeting both women and men with hard-hitting but careful ads including statistics and information on speaking out.
- A drugs issues campaign would raise awareness of addiction risks through 16-28-year-old focused ads with a tone that is hard-hitting but offers help.
- A deforestation campaign would
The document discusses different types of brand loyalty and relationships with consumers. It covers Aristotle's three types of friendships - pleasure, utility, and goodness - and how they can apply to loyalty programs. Several brand examples are provided, like Dockers, Seventh Generation, and Pampers, showing how they have cultivated loyal fan bases through different approaches. The document advocates that brands can form enduring friendships with consumers by genuinely aligning with their values through loyalty programs.
This document lists several potential social issue campaign topics: environment/pollution, drunk driving, abuse, addiction, fracking, and wildlife. It provides brief descriptions of each issue, noting they could raise awareness about their impacts and inform people. Campaigns could focus on local, national, or global levels and cover various related talking points to influence perspectives and understanding.
The document discusses several case studies of social campaigns and their use of media:
1) The Stonewall campaign aims to change attitudes towards homosexuality through simple text-based posters with bold colors and sarcastic witty text. Evidence shows the campaign has positively impacted laws.
2) A UKIP campaign poster portrays other party leaders negatively to present Nigel Farage positively and encourage voting for him. Usage has increased support for UKIP over time.
3) An anti-child abuse campaign uses disturbing images of abused children to emotionally upset viewers and raise awareness, donations, and action against abuse. Rates of abuse have decreased in the targeted areas.
4) Deaf Fest is an arts and film festival
The Debenhams diversity campaign featured models of various ages, ethnicities, body types, and some with disabilities. The campaign aimed to reflect Debenhams' diverse customer base and give opportunities to non-traditional models. While likely boosting Debenhams' sales and customer numbers, the campaign also provided exposure for models who may not otherwise break into the industry due to their appearance.
1. The organization aims to raise 5 million CZK to fully fund the Linka bezpeci helpline by developing a Klub linky v bezpeci subscription club.
2. The club would focus on recruiting individual donors through a simple regular donation model to create long-term relationships and show donors how their donations directly help children.
3. An integrated social media campaign using Klublinkyvbezpeci.cz, Stream.cz, and Facebook would spread awareness of the club and Linka bezpeci's funding needs, and recognize donors for their subscriptions.
Young Marketers Marathon - Phương Vi & Hiếu HiếuPhonl CL
This document outlines a PR campaign for Vinacafé, a Vietnamese coffee brand. The campaign aims to awaken national pride and values among Vietnamese youth.
It begins with a viral video that humanizes the nation as a youth going through growing pains (Phase 1). This is meant to trigger awareness and sympathy. The next phase involves an online video contest encouraging youth to propose how they can help the nation grow together by each changing themselves (Phase 2). The final phase amplifies this message and culminates in celebrating a "National Growing Up Day" where the brand, youth, and nation commit to continuous progress (Phase 3).
The goal is to position Vinacafé as an inspiring brand that brings generations together and represents
Tough Mudder uses Facebook as its primary marketing channel. It has nearly 3 million Facebook likes and saw a 24x increase in sales over 2 years. 20% of survey respondents said they signed up due to Facebook ads. Smoothie King has over 45,000 Facebook fans and uses the platform to drive people to its website and increase brand awareness through customer testimonials and contests. Both companies successfully leverage Facebook for marketing, promotions, and engagement.
The "Slower for a reason" campaign aims to educate drivers about the dangers of speeding in residential areas and encourage them to obey 20mph speed limits. The campaign advertisement features an image of a young girl in a hospital bed who was severely injured in a car accident. It promotes the message that driving at slower speeds can save lives if an accident occurs. The local campaign was created by Lancashire County Council to raise awareness and change attitudes towards speed limits among drivers in their community. By using hard-hitting imagery and facts about accidents, the campaign hopes to reduce accidents and make roads safer long-term. It won an award for its effective communication with local residents.
UnitedHealth Group is developing a national campaign called "UnitedDay" and slogan "Change Your World" to introduce the company to employees and the public. On UnitedDay, UnitedHealth Group employees will volunteer in their communities to address major issues. The goals are to increase community involvement, gain social media attention, and give employees a sense of pride in the company's positive impact. Stir agency has created an extensive communications plan using social media, advertisements, and events to promote UnitedDay and position UnitedHealth Group as a caring, mission-driven organization.
The campaign proposes redesigning @TheBuzzer's website to better meet the needs and preferences of its target millennial audience. Key elements of the redesign include integrating new video content categories labeled with sports terms to help users easily navigate to their preferred types of content. The categories include "Big Buzz" for top news, "Pregame" for pre-game hype, "Sideline" and "Locker Room" for insider perspectives, "Postgame" for recaps, and "Personal Foul" for other commentary. The goal is to improve users' digital experience and increase engagement metrics like video views and social media shares.
Cynisca, an all-female marketing agency, has crafted a campaign for @TheBuzzer, a sports news outlet targeting millennial males. The campaign aims to increase brand awareness, social media followers, and video views through improved digital experiences and strategic content delivery. Research found millennial sports fans want timely, relevant content delivered across social platforms to stay informed and participate in conversations. The campaign will provide customized content categories and social media engagement to give fans a "home-field advantage" in sports information.
The document discusses several case studies of social media and community campaigns. It analyzes the purpose, aims, techniques and impact of campaigns related to dog safety, ending poverty, chest pain awareness, and winning a UK parliamentary by-election. The case studies examine how the campaigns used visuals and messaging to raise awareness, change attitudes and behaviors, and achieve their goals.
This document summarizes case studies for three campaigns: NSPCC, This Girl Can, and Stonewall.
The NSPCC case study aims to raise awareness of child abuse and stop it. Techniques used in posters include bold headlines and images of upset children. The campaign had a goal of making 5 million children safer by 2021.
The This Girl Can campaign aims to change attitudes towards women's strength and empower women. Poster techniques include clear font and an image of a working out woman. The campaign has successfully increased women's participation in exercise.
The Stonewall campaign aims to create media access for LGBT groups and change attitudes by discouraging the use of "gay" as an insult. Post
Keegan Hirst, Nicola Adams, and Casey Stoney shared their experiences of coming out as professional athletes. They discussed facing opponents on the field, dealing with media attention, being role models, and balancing private and family lives - challenges not so different from straight athletes. Robin Stalker of Adidas said the company supports athletes in their choice of lifestyle without discrimination. Nicola Adams came out early to show LGBT youth they can achieve their dreams. Casey Stoney waited years before coming out publicly, worried about strangers' judgments as an athlete is constantly evaluated. Their perspectives provided unique insights into navigating sexuality in pro sports.
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
4) Keo Films, a production company that creates documentaries focusing on underrepresented groups with the goals of changing attitudes,
The document discusses a research project conducted by the University of Colorado - Boulder's Leeds School of Business on community development strategies for the Denver Outlaws lacrosse team. The project's purpose was to understand what community development means to the Outlaws and how it could increase their brand awareness. Research methods included surveys at lacrosse events and in downtown Denver, attending Outlaws games, and interviewing another team's community relations coordinator. Key findings were opportunities around increased social media use, utilizing their mascot more, and better sponsor activation. Recommendations included hosting community events like a family race and chili cook-off to promote the Outlaws brand and draw new fans. Improving their online presence and mascot usage were also
The document discusses several campaign posters and their purposes. One poster aimed to raise awareness of dog safety by showing a dog in an oven to represent the heat dogs face in cars. Its goal was to change attitudes about leaving dogs in vehicles. Another poster for the "End Poverty 2015" campaign wanted to publicize development goals and end poverty by 2015. A third poster promoted awareness of chest pain dangers by depicting a man's chest morphing into a belt to represent pressure. Its goal was to challenge stereotypes about men not complaining of pain.
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
This document discusses a campaign to raise awareness about domestic violence. The campaign uses an image of a woman with bruises that references a viral dress photo to get people thinking about victim blaming. The techniques used in the campaign effectively draw attention to the bruises and make the audience question their assumptions. The campaign was successful in winning an award for its impact on the internet in raising awareness about domestic violence.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
The document summarizes several social action and community media campaigns across different topics:
- A drink driving campaign used a powerful photograph of a shattered driving license to emphasize the serious consequences of drinking and driving.
- An anti-poaching campaign featured an image of a cute tiger with the message "I am not a rug" to raise awareness about poachers killing tigers for their skins. Evidence showed the campaigns have helped increase wild tiger populations.
- A domestic violence campaign used celebrity endorsements showing bruises to draw attention and lower case text to raise awareness of violence against parents and children. Impact data demonstrated the problem is increasing.
The document summarizes several social action campaigns across different topics:
1) An anti-drink driving campaign uses a powerful photograph of a shattered driving license to show that drinking and driving risks losing your license before even getting in the car.
2) A wildlife conservation campaign features an image of a tiger with the message "I am not a rug" to raise awareness about poaching threats and stop animals being killed for their fur.
3) A domestic violence campaign uses photographs of celebrities with cuts and bruises to draw attention and raise awareness about the impact of domestic violence on both children and parents.
The document summarizes four case studies:
1) Save the Children raises awareness of poverty through ads and has helped over 157 million children globally.
2) Media Trust helps people break into media careers through training programs and has engaged over 600 industry volunteers.
3) The 1979 UK "Labour isn't working" poster criticized high unemployment under Labour and is believed to have contributed to the Conservatives winning the election that year.
4) An unnamed campaign used images of sick children to elicit sympathy and donations for charity.
Download this case study to understand how Kick It Out - a not for profit organization championing equality throughout soccer in the UK - used Brandwatch Analytics to track over 400,000 abusive mentions on Twitter and:
Earned more than 900 published articles in newspapers and online, revealing the true extent of the abuse to millions of people around the world
Provoked over 100,000 conversations about the research online, helping generate debate and awareness of a key issue for the organization
Helped the organization understand the scale of abusive social mentions and the real nature of the task facing the entity
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
The document contains information about three social action campaigns. The smoking campaign aims to raise awareness of the health risks and uses shocking text and dark colors. The racism campaign aims to challenge racist attitudes and uses a black and white image and sympathetic text. The homelessness campaign aims to change attitudes towards the homeless by telling a personal story and using realistic imagery. All three campaigns use visual techniques like color schemes and text to shock viewers and promote their messages of social change.
This document discusses a campaign by an organization called Accessible Arts and Media. The organization aims to provide creative opportunities for non-traditional groups through media production. It works with elderly people, those with mental health issues or disabilities, and young people. The goals are to strengthen community ties, raise awareness of the groups it works with, and allow all abilities to be creative and learn new skills.
The poster described uses simple and minimal design techniques to promote an upcoming music event. It features a calming color gradient background with highlight points to draw attention. Shapes and hierarchy are used to make the text readable without images. The techniques reflect the inclusive and supportive nature of the organization in providing creative opportunities for the community.
The document provides guidelines for journalists from the National Union of Journalists (NUJ) on writing about various topics sensitively and without bias, including:
- Considering how to explain different ethnic/social groups to readers without negative portrayals.
- Guidelines for reporting on issues like race, immigration, and mental health with balance and factual writing.
- The NUJ code of conduct contains 12 guidelines for ethical journalism, including accuracy, protecting sources, avoiding plagiarism.
- The importance of word choice and connotation, using terms that do not marginalize or stereotype.
- The need for alternative readings of topics to avoid dominant cultural beliefs and challenge prevailing views.
- Maintaining credibility by focusing on
This document discusses the key visual elements of an original logo representation. The logo has a compact, distinctive and abstract design with familiar shapes, block colors and little white space, making it easy to spot on a page. While the image is small, it conveys a positive, reflective big picture approach through its fun and colorful yet developmentally open to interpretation style.
The document discusses font choices and layout designs for magazines featuring interviews with football players. It analyzes magazines that interview Jose Mourinho and Steven Gerrard, noting similarities and differences in their designs. Key similarities included images of the players looking directly at the camera, and bullet pointed highlights of their interviews. Differences included the color schemes and whether the images took up the full page. The document also discusses font choices for its own magazine design, selecting bold sans serif fonts like 'Steelfish' and 'Gnuolane' that are tall and easy to read.
The document discusses initial responses to social action. It was written by Shania Carter. In a concise manner, it likely outlines some early steps taken or considerations made regarding a social issue and how the author addressed or plans to address the matter.
The document analyzes and summarizes the key design elements of multiple soccer fanzines. It discusses the mastheads, fonts, layouts, pictures and writing styles used across several fanzines. For one Liverpool fanzine, it notes the faded masthead text, emblem, warning and font. It describes the bold sans-serif font and leading lines used in the main body text. It also analyzes the fonts, layout and interview format of an Arsenal fanzine, and the informal, biased writing and pictures used in another Liverpool fanzine.
This document discusses how media producers select content and define their target audiences. It provides examples of how different elements like images, words, colors, and fonts are used tailored to specific audiences. Images on the front covers of magazines are carefully chosen to represent the magazine's content and attract their target readers. Captions, headlines, and other text elements are also used to shape how audiences interpret and understand images. The layout, color schemes, and other conventions established "codes and rules" that publishers follow to engage their target demographics. Feedback from focus groups, panels, and complaints help publishers evaluate audience reactions and make improvements.
Task 4 mood board design for advertisingshaniajane
This document lists 5 different sports categories: football, cricket, aquatics, extreme sports, and tennis. It provides a high-level overview of sports without details about any specific sport. The document categorizes different athletic activities but does not analyze or compare the sports.
The document provides guidelines for journalists around sensitive reporting topics such as race, immigration, and mental health from the National Union of Journalists (NUJ). It discusses the need for balanced, factual writing that avoids negative bias or judgments. It outlines examples of NUJ guidelines for race reporting, such as only mentioning race if relevant, avoiding offensive terminology, and exercising care around coverage of race relations issues. For immigration reporting, it advises using terms like "immigrant" cautiously and verifying claims from politicians. The document also discusses the NUJ Code of Conduct, which contains 12 guidelines for ethical journalism practices like fact-checking and avoiding conflicts of interest.
This document is a reflection by the author on several writing assignments they completed for a factual writing course, including a fanzine article, interview, and obituary about Liverpool footballer Steven Gerrard. For the fanzine article, the author felt they worked hardest on the product and found it easy to write in a chatty style for fans. The interview was quicker to complete but harder to layout, and reviewing work helped improve it. While the obituary was an interesting challenge to write in a formal style about a living person, time management was an issue and it was not fully completed. Overall the author felt they learned from the experience and could improve planning and reviewing their work in the future.
This document discusses font choices for various design products including a fanzine and tabloid. It notes that bold fonts were chosen so the text would stand out against red backgrounds. The font '1942 Report' was used for the fanzine because it has a grainy texture that fits the word "King". Many fonts were recycled from previous work or other designs because they worked well in black or white. Different typefaces were chosen to complement the content and look good together without being too spaced out. The document evaluates that the font choices for the fanzine specifically work well in order next to images and reading down the page while replicating the style of the targeted football club.
The document contains summaries of responses to various questions about Steven Gerrard from surveys or interviews. The summaries indicate that respondents viewed Gerrard as a legend and inspiration for Liverpool due to his long career with the club, leadership as captain, and driving the team to trophies. They also suggested Gerrard comes across as humble and that his dedication was motivational for both the team and fans.
This summary provides key personal and career details about Steven Gerrard from screenshots of his Wikipedia page. It lists his height, weight, honors including scoring in various cup finals, his first professional contract in 1997, and quotes praising his leadership and all-around playing ability from fellow players like Ronaldinho, Zidane, and De Rossi. The summary captures high-level information about Gerrard's career stats and accomplishments.
The document discusses bias in factual reporting and newspapers. It argues that bias can negatively impact the perception of events when facts are slanted to fit a particular agenda or viewpoint, as was the case with The Sun newspaper's coverage of the Hillsborough disaster. The biased coverage blamed victims and directed anger towards others to benefit political interests. While some level of bias is inevitable, facts should be separated from opinions to allow for open debate and prevent the distortion of truth.
This factual journalism piece reports on the Hillsborough inquests with a high level of accuracy and clarity. It avoids ambiguity by directly quoting police officers and reports. The register is both formal in its description of legal proceedings and informal when quoting individuals. Accuracy is essential given the sensitivity of reporting on a tragedy where people lost their lives.
The document provides a marketing and PR presentation for a house music DJ named Rev. Dr. Elbert. It outlines the artist's background and objectives, which include becoming a globally recognized independent artist who performs at major venues. The target audience is described as 18-29 year olds who enjoy clubbing. Social media like Twitter and Facebook would be heavily utilized to engage fans, along with TV music channels, magazines like DJ Magazine, and radio stations that play house/dance music. Merchandise ideas mentioned include branded t-shirts, hats, headphones, and festival tickets.
This SWOT analysis examines a new music player's potential strengths in offering free music and partnerships with Spotify, but also identifies weaknesses in being too similar to Apple products and consumers' brand loyalty, as well as opportunities in expanding globally or targeting new markets but threats from Spotify's compliance, competition from Apple, and lack of market support.
The document discusses various marketing concepts including understanding clients and their requirements, market research techniques, SWOT analysis, audience profiling, the marketing mix of product, price, place and promotion, and different marketing materials and strategies such as advertising, sponsorship, endorsements, and events. Understanding clients helps build relationships and negotiate ideas. SWOT analysis assesses strengths, weaknesses, opportunities, and threats. Audience profiling provides demographic information. The marketing mix elements must be considered together to effectively market and position offers. Different marketing approaches aim to promote brands, products and influence consumers. Events can generate publicity but also carry risks.
This document discusses marketing, public relations, and brand promotion. It provides explanations and examples of key concepts.
Market research gathers information about target markets and customers. It is important for gaining a competitive advantage through understanding market size and identifying customer needs. Market analysis further explores market dynamics to determine trends and opportunities. Marketing strategy establishes long-term objectives and plans to reach goals and attract customers.
Advertising is crucial for raising awareness of products and services. Social media has become a primary channel for advertising through paid promotions. Brand promotion can boost loyalty, sales, and competitiveness through endorsements, advertising, and building relationships with customers. Managing messaging in public relations is important to maintain a consistent story that presents products, people,
Shania Carter created a logo for the organization Surfers Against Sewage. The logo features overlapping surfboard noses in a circle to represent unity and working together. Carter used techniques like drop shadows and layering to make the logo appear three-dimensional. She targeted adolescents and surfers as the audience. For merchandise, Carter designed a t-shirt with a whale made of shapes for children under 7. She also designed a complex, abstract phone case design for older surfers as another merchandise item.
This document discusses marketing, public relations, and brand promotion. It provides explanations and examples of key concepts.
Market research gathers information about target markets and customers. It is important for gaining a competitive advantage through understanding market size and identifying product opportunities. Market analysis further explores market dynamics to determine trends and inform promotional strategies. Marketing strategy establishes long-term objectives and methods for gaining an early advantage through promotional activities. Advertising is crucial for raising awareness of products and services among consumers and target markets. Brand promotion links brands to other companies or celebrities to boost loyalty, sales, and competitiveness through methods like endorsement and advertising. Managing messaging in public relations is key to instilling a consistent story around a product or company and ensuring positive coverage
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Case Study: (Kick It Out)
Purpose:
Global change – football is a global community and with
the event of a World Cup global communities do come
together and racism can occur so therefore the campaign
has to make a global change.
Change attitudes – one of the many reasons of changing
attitudes is to show how much of a personal effect it can
have on players, no matter how much they get paid or
what status they are.
Raise awareness – everyone is aware of racism but don’t
realise that it still lingers in the game not just in the games
we know but in grass roots as well and can have just a big
impact on everyone.
Strengthen community ties – sets of fans become
communities at football grounds etc and by campaigning
for such a strong issue it brings them closer together and
emulates a bigger passion for other communities/sets of
fans to be together.
To campaign
Mainstream media – although football gets a lot of media
coverage, the breakdown of racism in the game doesn’t
merely because it gets sorted within the football club’s
reach or that we are unaware of it because the media
don’t cover a lower division of footballers.
Build relationships with subjects – Racism is not
something that everyone talks about on a day to day basis
other than when it appears in the media. If we have a
bigger understanding of how racism effects the lives of
footballers on their daily basis more people will understand
the depths of the campaign and not just join in with it
because their favourite footballer has.
Aims:
The general aim of this campaign is to address that racism
still exists in football and that it needs to be banned on and
off the pitch.
2Creative Media Production 2012
3. Techniques:
One of the first stand out techniques is the black and white contrast, when talking about racism we
almost instantly have this connotation of black ethnicity and white ethnicity together and therefore
one of the techniques is to diagnose that racism is still there but the black and white also has a
serious tone as we all know anyway that racism is a serious issue.
One of the other clever techniques the campaign has used is that the word racism isn’t fully off the
pitch which could imply two things; racism is still fully not a tackled issue in football and is not fully
kicked out of the game or that racism should be left on the sidelines, that is not a go to that racism is
fine outside of football but that you should keep your comments to yourself and in this instance not
abuse football players or fans on and off the pitch.
The spikes on the word racism suggests that it should be behind bars or indefinitely banned. The
reason for suggesting being behind bars is that there has been some cases where fans have gone to
jail or been arrested because of their racist remarks, this however has been through social media
and not physically.
The colour green obviously reflects the colour of the football pitch and the font of yellow is eye
catching because it is one of the only colours that stands out against another bright colour. The
colours could also have a deeper meaning that the black suggests the punishment and the future
empty existence of racism whereas the bright colours imply a happy environment on the pitch.
Aside from the other advertisement, selling t-shirts with the slogan on and getting professional
footballers, like Jimmy Bullard to wear them to raise awareness. It can also outburst into celebrity
endorsement, the technique is that the footballers support the campaign and then the fans of that
particular footballer will support the campaign too.
One of the least subtle techniques is the slogan itself and the positioning of the slogan on the pitch,
the slogan “lets kick racism out of football” is set near the corner flag where you kick the ball so
although it’s a play on slogan it is still using football terms to show that it is solely football the
campaign is focusing on and that it also not using the campaign to help players the mainstream
audience know against racism but across the board of football including grass roots.
3Creative Media Production 2012
Case Study: (Kick It Out)
4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The first sort of impact Let’s Kick Racism Out Of Football had was when it was recognised and funded by the Football Association,
Premier League, Football Foundation and PFA in 1997. ‘There was no occasion, no fanfare. Just the two of us in an office in the
Business Design Centre, Islington. The first thing we did was write to all 92 professional clubs introducing who we were, and what we
aimed to do, and that we were now being backed by the game’s governing bodies. We got five replies.‘Within six months, however, we
were swamped by the media. The clubs, slowly but surely, began to come on board, with a geographical trend quickly emerging. If one
club from say, the north west, was seen with the Kick It Out t-shirts on, we’d get calls from other clubs in that area so as not to fall
behind to local rivals. The campaign began to take on a global significance too. What we were doing was, after all, quite unique.’ Ben
Tegg (http://www.kickitout.org/about/chronology/)
Thousands of activities up and down the country take place with integrating One Game, which is self explanatory. With particular events
for children there have been some challenges with professional players feeling that there hasn’t been enough to tackle racism and other
forms of discrimination (this was written in 2012 when there was racial allegations between Luis Suarez and Patrice Evra).
With the One Game campaign being introduced alongside the whole Kick It Out scheme, footballers and football managers came
together to recognize the importance of taking a stand against racism from the players perspective and the fans.
“Professional footballers are role models for so many people and it is important to remember that.” – Steven Pienaar plays for Everton
and South Africa
“Football must be open regardless of color or ethnicity”- Sol Campbell – former Arsenal player.
“I believe that England has shown the right direction and the right way by not tolerating discrimination and has done much more than
any other country.” – Arsene Wenger, Arsenal manager.
From these quotes you can see the impact it has on the players, former players and managers as they deeply understand how
important it is to cut out discrimination and get on with the game fans and players love. (http://www.kickitout.org/professional-
game/players-and-managers/)
One of the other impacts this organization has had is setting up a Professional Players Guidance Group in 2013 with the holding
responsibility to advise other members of the organization on how to best maintain and improve engagement with professional players
across the divisions on all issues the organization deals with.
A similar attribute to helping make an impact is the new app that is designed to let fans report any discrimination or racism they see at
the game they are attending or watching, another way of getting involved in the campaign is through all their social media accounts and
official website, the social media accounts they hold are; Instagram, Twitter, Facebook, Flickr and YouTube.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
5. Case Study: (Macmillan Cancer Trust)
Purpose:
Raise awareness – the purpose of this is to partly
raise awareness of cancer but strategically to raise the
issue of how lonely people with cancer can get
especially when it becomes their day to day routine
and they need someone to talk to, the Macmillan
nurses also provide home care support to family and
friends if their relative has passed on which goes
unrecognised from the poster adverts.
Strengthen Community ties – this could positively
contribute to setting up community cancer support
groups with a Macmillan nurse as it therefore helps
people locally and can lead on building friendships
within that community.
Providing information – not taken from the
advertisement but from background information,
people living with or survived cancer can get the
support they need. The main focus of not facing
cancer alone says that there is more information to be
dispensed but it is not apparent on this current
advertisement.
Mainstream Media – although there have been TV
adverts about the cancer trust they only seem to
appear when there is an event going on but with more
adverts being the priority it is harder to bring attention
to themselves in the media though they are known
quite well.
Build relationships with subjects – cancer is not a
nice thing to talk about whether someone you know
has it or not so with the right support from the trust
there is chance to develop an understanding and to
tackle the situation of where to get help.
Aims: The general aim of this campaign is to urge
people to talk about what they are suffering with and to
get the message across that there is people to help the
strong emphasis of ‘No one’ involves everyone having
support.
5Creative Media Production 2012
6. Techniques:
The first technique that is used and we can see is the design of a megaphone with words written
across it, this influences that these things need to be shouted out as a big message of what the
charity does to make sure that people can be satisfied with the expectations. The words written are;
we fund nurses, we climb mountains, we fight inequality, we give our time, we support families, we
make coffee, we give grants, we live with cancer, we change lives. All of these come together to
effectively shout out how much they do to help people in our community and also the little things that
can make people’s day.
The colour green is neutral so it shows that there is not a specific gender targeted and that they
change lives for everyone. The font also contributes as it is not formal or too childish but is a
pleasant font that I guess has the effect of putting people at ease which reflects what the
organization is trying to do.
The other techniques that the organization takes part in is the charity events that raise money to fund
the nurses and support. The most popular people are familiar with is the Macmillan coffee mornings
which allows members of the community to come together and sell cakes and coffee all the money
then goes to charity. Another fundraising technique is selling Christmas cards acting as a sponsor so
that a percentage is part of the money going to towards public support.
The most recent social campaign from the charity was the ‘no make up selfie’ hash tag on Twitter,
the story comes from how people suffering from cancer chose to wear makeup because they don’t
want to look so ill, so with the public going bare faced it brought awareness of how cancer sufferers
actually look and feel without the use of makeup, a necessity some people take for granted.
The fundraising events can range from running, cycling and trekking to hosting a quiz or a coffee
night, in the latter these events show people coming together and compassion which underlies the
already expectations of the cancer nurses and people are doing something fun whilst helping a lot of
people out.
There are lots of fundraising events that are gender neutral and relating back to the original slogan
‘no one should face cancer alone’ it makes sure that all genders are accepted into getting the right
support.
6Creative Media Production 2012
Case Study: (Macmillan Cancer Trust)
7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
As well as providing support for cancer patients, the money that is raised goes into further research about cancer, after
looking through vital statistics, it seems that there are still some negatives as well as positives. However the positives
are; the number of people who have survived five or more years since diagnosis has increased by over 260,000 (21%)
in the five years to 2015, people now live nearly ten times longer after their cancer diagnosis compared to 40 years ago,
half of people diagnosed with cancer in England and Wales in 2010-11 are predicted to survive their disease for at least
10 years. In 2013 the cancer trust managed to reach 1.8 million people living with cancer to offer one of their services
through the force for change work.
(http://www.macmillan.org.uk/Documents/AboutUs/Research/Keystats/StatisticsFactsheet.pdf) without the statistics the
impact behind the scenes is the research that is going on, the research into prolonging the lives of cancer patients and
eventually finding a cure for the disease. The impact of the money raised goes a long way, for example fundraising
raised £186.9 million last year through legacies and direct marketing, the way the money was spent was broken down
into 5 sections. £48.8m was spent on healthcare, £18.5m was spent on financial support, £17.6m was spent on
information and support, £18m was spent on campaigning and raising awareness, £12.2m was spent on practical and
emotional support, £4.4m was spent on learning and development. 1.73m people were reached face to face or or
through telephone services, in a breakdown 755,234 were helped by healthcare services, 722,113 times people used
information services, 46,377 were helped by practical and emotional support and 210,026 were helped with the aid of
financial services. Also through the no make up selfie twitter and facebook campaigns, over £135,000 was raised in
donations, although some of the impact of this has been criticized due to the fact that people weren’t actually donating to
the cause or raising awareness. Many celebrities got involved in this cause which prompted many others, celebrities
included Kym Marsh, Katie Price and Holly Willoughby.
7Creative Media Production 2012
Case Study: (Macmillan Cancer Trust)
8. Case Study: (NSPCC)
Purpose:
National Change – bringing change to make sure
infants are not neglected and new parents are
supported to make sure this doesn’t happen.
Change Attitude and Raise Awareness - most
people in society are aware that neglect happens but
most don’t understand the effects it has or don’t want
to speak out about the issue.
Challenge dominate representations –
stereotypically from the adverts we see from the
NSPCC it looks like the children are coming from poor
backgrounds which then leads us to associate that to
the abuse we hear in the media, so changing the way
society thinks by viewing the wider context and
challenging the stereotypical views.
Strengthen communities ties – looking into the
reason behind the advertisement, one of the reasons
is new parents not getting enough support, by having
community support groups for new parents this
campaign can have a positive impact on cutting down
on neglecting babies.
Provide information – the information provided to the
public is how they can get involved with backing the
campaign and in this instance getting the
government’s backing.
Build relationships with subjects – Neglect is
confidentiality so therefore not many people have
spoken out about it, as for young people the instance
is that people don’t know how to deal with the situation
and or understand the damaging impact and effect it
has on a young baby and child.
To Campaign
Aims:
The aim of this pledge is to raise awareness about
how young neglect starts and to look at the ways
around it i.e. preventing it in the early stages. 8Creative Media Production 2012
9. Techniques:
One of the first techniques is to connect with the audience on an emotional level, the use of the image of a newborn
child is to feel sympathy or empathy and donate. The reason behind the campaign is to urge the government into
helping new parents get the support they need to prevent neglect.
The use of the image against the black background shows the seriousness but the image of the baby is still – not
crying, it makes you look at the baby more and appreciate the new life which relates back to the emotional level of the
campaign between the audience and the organization.
Nearly all of the wording is in capital letters, this interprets to shouting out, the font is not exactly eye catching however
the emotional language shouts out at the viewer. The use of turning the grammar of a full stop into words is also about
getting the viewer to feel something or connect on a personal level to then want to donate, slightly like advertising.
The way the baby is positioned is leaning towards the wording, it all comes down to having an emotional attachment,
when looking at the image you see the baby is peaceful but then you look at the writing and see what information the
charity is giving you.
I think for all the techniques, the charity is persuading you to connect on a personal level, especially appealing to
parents as they will have gone through the joy of having a child. Although mainly the campaign is about having support
for parents who experience post-natal depression and can’t look after their child, the cause of prevention.
It may seem more lenient to advertising however the campaign of building relationships with subjects is to help people
understand neglect in all forms and to talk more about what you and they can do to support parents from all
perspectives if we understand why neglect is happening.
9Creative Media Production 2012
Case Study: (NSPCC)
10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
NSPCC mainly feel that part of the reason of neglect is down to perinatal mental illnesses in parents. 2/1000 maternities
suffer from postpartum psychosis, 2/1000 maternities suffer from chronic mental illness, 30/1000 maternities suffer from
post traumatic stress disorder, 150/1000 maternities suffer from mild to moderate depressive illness and anxiety states,
300/1000 maternities suffer from adjustment disorders and distress,
10Creative Media Production 2012
Case Study: (NSPCC)