ROLE OF HASHTAG CAMAPAIGN IN TWITTER

1. -KIRAN.S

2. Adding a # infront of an unbroken word or a
phrase is a hashtag. On Twitter, adding a “#” to
the beginning of an unbroken word or phrase
creates a hashtag. When you use a hashtag in a
Tweet, it becomes linked to all of the other
Tweets with the same phrase or word. A
hashtag—written with a # symbol—is used to
index keywords or topics on Twitter.
eg. #makeawish
#metoo

3.  A hashtag—written with a # symbol—is used to
index keywords or topics on Twitter. This
function was created on Twitter, and allows
people to easily follow topics they are interested
in.
 Clicking or tapping on a hashtagged word in any
message shows you other Tweets that include
that hashtag.
 Hashtags can be included anywhere in a Tweet.
 Hashtagged words that become very popular are
often trending topics.

5. Hashtags are used to make information
easily accessible and searchable. They are
created by companies, social causes or
even just plain user power to centre
conversations about certain topics.

6. They can bring together attendees of an
event, giving the audience a way to interact
with each other and discuss relevant topics
on social media and share their thoughts to
be seen by others.

7. Adding that topic’s hashtag will connect
your Tweet to the broader conversation. By
adding the hashtag, it increases the chance
someone interested in the event will engage
with your Tweet and discover your business.

8. For a product launch or contest, you’ll
want to retire the hashtag at the end of the
campaign. But use it as much as possible
(and consider promoting your Tweets) during
the campaign to build awareness. For a sale,
celebration, or other types of repeated
excitement — reusing the hashtag is fine, and
doing so will make it more interesting over
time.

9.  https://business.twitter.com/en/blog/how-
to-create-and-use-hashtags.html
 https://help.twitter.com/en/using-
twitter/how-to-use-hashtags
 https://www.searchenginewatch.com/2013/
11/07/the-role-of-hashtags-in-social-media-
and-search/