Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates. View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more. Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.

1. INCREASING FINDABILITY WITH
TWITTER TERMS & TAGS
Angie Pascale, Social Media Director | Location3 Media | www.Location3.com
LOCATION3
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

2. What We’ll Cover
I
II
•Why Hashtags are Important
•How to Research Terms & Tags
III
•How to Use Terms & Tags
IV
•Maximizing Reach
V
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•Tracking Success
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

3. WHY HASHTAGS ARE
IMPORTANT
Increasing Findability With Twitter Terms & Tags
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

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Sources: Twitter data, Q4 2012, Huffington Post, eMarketer
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

5. START OR JOIN A
CONVERSATION
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Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

6. #BlogChat
#NASASocial
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

7. But make sure you know what the conversations is actually about.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

8. CREATE A BRANDED
CAMPAIGN
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Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

9. Levi’s #MakeOurMark
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Urban Outfitters #UONailedIt
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

11. MANAGE AN EVENT
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Photo Credit: http://www.flickr.com/photos/ashraful/6173627844/
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

12. #Agile2013
#SMXSocial13
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

13. ADD A
PUNCH LINE
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Photo Credit: http://www.flickr.com/photos/auralasia/4381121155/
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

15. HOW TO RESEARCH TERMS &
TAGS
Increasing Findability With Twitter Terms & Tags
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

16. Do A Simple Search On Twitter
TERMS
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HASHTAGS
#SMXSocial13 | #SMX #13A
+ OPERATOR
@angiepascale | @Location3

17. Twitter Trends
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

18. What Are Your Influencers Using?
Search Klout for influencers
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View Klout profile to learn topics
they are known for
#SMXSocial13 | #SMX #13A
View tweets to learn what
other hashtags they use
@angiepascale | @Location3

19. Find trending topics among
journalists.
See most popular terms and tags
for top media outlets, and most
active journalists.
Free for topics and outlets. Pro
plans for more in-depth insights
on influencers and topics, and
search and organization
functionality.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

20. HOW TO USE TERMS & TAGS
Increasing Findability With Twitter Terms & Tags
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

21. Include Key Terms In Your Bio And Add Link To Your Website
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

22. How To Use Hashtags In Tweets
Be Mindful Of Characters & Numbers
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#SMXSocial13 | #SMX #13A
PascalCase
@angiepascale | @Location3

23. #ShutThe@&*!Up
More than 2 hashtags can reduce
engagement by 17%.
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Source: Buddy Media and LinchpinSEO
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

24. Know What You’re Tweeting!
#susanalbumparty
Susan Album Party
#rimjobs
Reach in Motion Jobs
#hobbitch
Hobbit CH
#clitfest
C Lit Fest
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

25. Using hashtags on Instagram, Facebook, Vine and Pinterest translate
seamlessly when these posts are tweeted.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

26. MAXIMIZING REACH
Increasing Findability With Twitter Terms & Tags
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

27. Use Promoted Accounts and Tweets to grow following and
increase reach and engagement.
Cost-efficient CPF or CPE model
Target by keywords, interests, followers and
lookalikes, search, demographics, device and TV ads.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

28. III. Promoted Tweet is served to that user.
I. Specify the terms and phrases to target
II. User tweets message containing targeted term.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

29. The American Red Cross used
Promoted Tweets to drive national
awareness and support during a
holiday donation drive.
100%
200
2,400
of goal met for fund
drive
new “digital
volunteers”
daily mentions on
Twitter
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Photo Credit: http://www.flickr.com/photos/9354122@N06/6350642361/
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

30. MEASUREMENT
Increasing Findability With Twitter Terms & Tags
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

31. Find conversations and monitor sentiment around
specific terms and hashtags.
Sort by content type or posts by influencers.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

32. Create streams to track keyword or hashtag usage.
Track up to three terms via keyword search.
Create multiple streams for monitoring different terms or campaigns.
Create reports to show trending and comparision keyword data (powered by Topsy).
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

33. Compare and analyze followers and following of
your brand and competitors.
Identify common topics, locate gaps and better
understand your current and potential audience.
Find influencers based on terms used in bios.
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#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

34. Why Are Hashtags
Important
How to Research
Terms & Tags
•Increase engagement on active social network
•Start a conversation
•Create a branded, trackable campaign
•Manage an event
•Add some humor and playful brand voice
•Search Twitter for terms, hashtags and via operators
•View Twitter trends
•Research influencers via Klout and MuckRack
How to Use Terms
& Tags
•Include in Twitter bio
•Know how to use characters and numbers
•Make them user friendly
•Don’t spam
•Leverage content on other social channels, share on Twitter
Maximizing Reach
•Use Promoted Accounts and Tweets
Tracking Success
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•Monitor usage, curate content and join conversations
•Tools: Topsy, HootSuite, Followerwonk
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3

35. FIND ME
Angie Pascale
Social Media Director
apascale@location3.com
@angiepascale
about.me/angiepascale
Location3.com
@Location3
facebook.com/Location3Media
LOCATION3
#SMXSocial13 | #SMX #13A
@angiepascale | @Location3