# HASHTAGS – Where it all Began
1988 2007 2009 2010
Back in the good old days of the
IRC or Internet Relay Chat, circa
1988, hashtags were already used
to categorize items like images,
messages, video and other content
into groups. Hashtags made it
possible for IRC users to easily
search for relevant and other
The same principle holds true
with the use of hashtags in social
media, and their use grew in
popularity when it was first
introduced onTwitter by Chris
The term “hashtags” however,
officially originated from Stow
Boyd’s blog post
July 2009,Twitter formally
adopted the use of hashtags into
code, automatically hyperlinking
terms appended with the #sign
The term “trending” and
‘”rending topics” became highly
associated with Social media
whenTwitter began highlighting
hashtags on his homepage based
on their popularity
Social Media Networks that Support
Twitter of course is where hashtags became first used and where
it is still very prevalent.They provide a remarkable tool for
delivering highly targeted brand messages for brands and
businesses usingTwitter for social media marketing.
You on your targeted audiences can join in on trending
conversations which you can view on yourTwitter page sidebars.
Or you can check them out at Hashtags.org and see which ones
would be interesting or relevant to your targeted audiences.
It took a while for Facebook to catch on the hashtag craze, even after
they incorporated its use back in June 2013. Just like withTwitter,
Facebook provides a unique URL for each hashtag you and your
targeted audiences can click on and get connected with.
Search for particular tags by typing in
facebook.com/hashtag/uniquehashtag in your browser bar
or #uniquehashtag directly on Facebook’s search bar.These will
directly send you to your targeted tag’s feed.
Pinterest is a fast growing social network that has already joined the
What it can do is make your content tagged with a #uniquehashtag
visible to Pinterest users searching for a particular topic when they
click on the hashtag on your profile or from another user.
When they click on the hashtag, they are redirected to
pinterest.com/search/?q=uniquehashtag where targeted
audiences can find your content.
Hashtags make your Instagram photos discoverable by
targeted audiences, otherwise your photos will just remain
private. One tip on how you can maximize the use of
hashtags is to use a unique set per photo.
Use of hashtags in photos provide businesses with an
effective tool for influencing and creating brand followers
Even Google + is jumping into the hashtag bandwagon,
providing a way of your Google+ posts to get better results in
search engine results pages.
When users click on a Google+ hashtag, the results will
return not only the original hashtag post but other posts
tagged with the same hashtag as well.
In this social media age, the
#hashtag is one of the most
powerful tools around
Instantly linking a social media
post to a group of others about
the same topic…
…and updating a group of
likeminded users on that topic in
How will Hashtags Benefit your
Hashtags can help increase your brand awareness
The power of social media marketing relies on how
well you can create engagement and conversations
between your business and your targeted
audiences through your content.
This in turn will create greater brand awareness that
will eventually boost sales and profitability. Hashtags
can help facilitate the greater engagement as what
the following campaigns have experienced.
The hashtag brought online users who clicked on the link to
the company’s uniqueTV commercial, depicting vampires
being destroyed with the LED highlight’s extreme brightness.
What this campaign brought Audi is greater interaction
between the company and their potential customers.
to promote their new and brighter LED headlight
RedBull made use of the #givesyouwings hashtag that
became very popular with consumers and their targeted
customers on social networks.These and other examples like
these showcase how powerful hashtags can be in generating
Hashtags help build relationships
Hashtags can provide your business insights on
what your targeted customers are interested in as
well as what they are talking about.You can do so
by simply clicking on a hashtag that you think is
related to your business and your brand can get
connected and be able to connect with targeted
The use of hashtags connects your brand with topics
that people are interested in and interact with them
through these topics.This in turn increases your
visibility and helps build relationships that will
eventually help turn audiences into customers.
Hashtags Increases Brand Loyalty
Hashtags can also provide your targeted audiences with greater insights about
your brand or businesses, let them know more about your history, which in turn
increases brand loyalty. One example is the campaign conducted by People
Magazine to promote their 40th anniversary through an Instagram video.
Best Practices of Using Hashtags
#Don’t #spam #with #hashtags
1. Don’t over-tag a singleTweet.Twitter officially recommends no more than
two #hashtags per tweet.
2. Using too many hashtags devalues the strength of the hashtag and makes
each additional one more meaningless than the last. It could lose you
followers and permanently cheapen your brand’s social media reputation
Develop Your Brand Under A Single #Hashtag
1. Choose just one #hashtag to speak for your brand and strengthen consumer awareness.
2. Most of the brands use a single hashtag for their campaigns and for their brand messaging
to drive greater conversation and loyalty among their target audience and loyal fans on
social.With the use of single hashtag they are able to develop higher brand recall and
preference for their brands.
As your business grow more competitive through digital marketing, boost
effectiveness of your efforts by making use of new and more effective ways of
generating interaction and engagement with targeted audiences. Hashtags proved
to be a new and exciting way to do just this particularly in boosting your new or
existing social media marketing campaign.When used properly, hashtags can be a
very powerful tool for connecting with potentially thousands or even millions of
targeted audiences worldwide.
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