Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
History and Power of #Hashtags
2015
# HASHTAGS – Where it all Began
1988 2007 2009 2010
mIRC
Back in the good old days of the
IRC or Internet Relay Chat, circ...
Social Media Networks that Support
Hashtags
(#WHOUSESHASHTAGS)
Twitter of course is where hashtags became first used and where
it is still very prevalent.They provide a remarkable tool ...
It took a while for Facebook to catch on the hashtag craze, even after
they incorporated its use back in June 2013. Just l...
Pinterest is a fast growing social network that has already joined the
hashtag bandwagon
What it can do is make your conte...
Hashtags make your Instagram photos discoverable by
targeted audiences, otherwise your photos will just remain
private. On...
Even Google + is jumping into the hashtag bandwagon,
providing a way of your Google+ posts to get better results in
search...
Power of Hashtags
(#THEPOWER)
In this social media age, the
#hashtag is one of the most
powerful tools around
Instantly linking a social media
post to a...
How will Hashtags Benefit your
Business
(#BENEFITSFORBUSINESS)
Hashtags can help increase your brand awareness
The power of social media marketing relies on how
well you can create enga...
The hashtag brought online users who clicked on the link to
the company’s uniqueTV commercial, depicting vampires
being de...
RedBull made use of the #givesyouwings hashtag that
became very popular with consumers and their targeted
customers on soc...
Hashtags help build relationships
(#BUILDRELATIONSHIPS)
Hashtags can provide your business insights on
what your targeted customers are interested in as
well as what they are tal...
Hashtags Increases Brand Loyalty
Hashtags can also provide your targeted audiences with greater insights about
your brand ...
Best Practices of Using Hashtags
(#BESTPRACTICES)
#Don’t #spam #with #hashtags
1. Don’t over-tag a singleTweet.Twitter officially recommends no more than
two #hashtags per ...
Develop Your Brand Under A Single #Hashtag
1. Choose just one #hashtag to speak for your brand and strengthen consumer awa...
Final Thoughts
As your business grow more competitive through digital marketing, boost
effectiveness of your efforts by ma...
For more conversations
Follow me at:
www.twitter.com/nitinkarkara
www.linkedin.com/in/nitinkarkara
Upcoming SlideShare
Loading in …5
×

History and Power of #hashtags

1,139 views

Published on

History and Power of #hashtags in Social Media Marketing.

Published in: Social Media
  • Be the first to comment

History and Power of #hashtags

  1. 1. History and Power of #Hashtags 2015
  2. 2. # HASHTAGS – Where it all Began 1988 2007 2009 2010 mIRC Back in the good old days of the IRC or Internet Relay Chat, circa 1988, hashtags were already used to categorize items like images, messages, video and other content into groups. Hashtags made it possible for IRC users to easily search for relevant and other associated content. The same principle holds true with the use of hashtags in social media, and their use grew in popularity when it was first introduced onTwitter by Chris Messina The term “hashtags” however, officially originated from Stow Boyd’s blog post July 2009,Twitter formally adopted the use of hashtags into code, automatically hyperlinking terms appended with the #sign The term “trending” and ‘”rending topics” became highly associated with Social media whenTwitter began highlighting hashtags on his homepage based on their popularity
  3. 3. Social Media Networks that Support Hashtags (#WHOUSESHASHTAGS)
  4. 4. Twitter of course is where hashtags became first used and where it is still very prevalent.They provide a remarkable tool for delivering highly targeted brand messages for brands and businesses usingTwitter for social media marketing. You on your targeted audiences can join in on trending conversations which you can view on yourTwitter page sidebars. Or you can check them out at Hashtags.org and see which ones would be interesting or relevant to your targeted audiences.
  5. 5. It took a while for Facebook to catch on the hashtag craze, even after they incorporated its use back in June 2013. Just like withTwitter, Facebook provides a unique URL for each hashtag you and your targeted audiences can click on and get connected with. Search for particular tags by typing in facebook.com/hashtag/uniquehashtag in your browser bar or #uniquehashtag directly on Facebook’s search bar.These will directly send you to your targeted tag’s feed.
  6. 6. Pinterest is a fast growing social network that has already joined the hashtag bandwagon What it can do is make your content tagged with a #uniquehashtag visible to Pinterest users searching for a particular topic when they click on the hashtag on your profile or from another user. When they click on the hashtag, they are redirected to pinterest.com/search/?q=uniquehashtag where targeted audiences can find your content.
  7. 7. Hashtags make your Instagram photos discoverable by targeted audiences, otherwise your photos will just remain private. One tip on how you can maximize the use of hashtags is to use a unique set per photo. Use of hashtags in photos provide businesses with an effective tool for influencing and creating brand followers
  8. 8. Even Google + is jumping into the hashtag bandwagon, providing a way of your Google+ posts to get better results in search engine results pages. When users click on a Google+ hashtag, the results will return not only the original hashtag post but other posts tagged with the same hashtag as well.
  9. 9. Power of Hashtags (#THEPOWER)
  10. 10. In this social media age, the #hashtag is one of the most powerful tools around Instantly linking a social media post to a group of others about the same topic… …and updating a group of likeminded users on that topic in real time
  11. 11. How will Hashtags Benefit your Business (#BENEFITSFORBUSINESS)
  12. 12. Hashtags can help increase your brand awareness The power of social media marketing relies on how well you can create engagement and conversations between your business and your targeted audiences through your content. This in turn will create greater brand awareness that will eventually boost sales and profitability. Hashtags can help facilitate the greater engagement as what the following campaigns have experienced.
  13. 13. The hashtag brought online users who clicked on the link to the company’s uniqueTV commercial, depicting vampires being destroyed with the LED highlight’s extreme brightness. What this campaign brought Audi is greater interaction between the company and their potential customers. #solongvampires to promote their new and brighter LED headlight
  14. 14. RedBull made use of the #givesyouwings hashtag that became very popular with consumers and their targeted customers on social networks.These and other examples like these showcase how powerful hashtags can be in generating brand awareness.
  15. 15. Hashtags help build relationships (#BUILDRELATIONSHIPS)
  16. 16. Hashtags can provide your business insights on what your targeted customers are interested in as well as what they are talking about.You can do so by simply clicking on a hashtag that you think is related to your business and your brand can get connected and be able to connect with targeted audiences. The use of hashtags connects your brand with topics that people are interested in and interact with them through these topics.This in turn increases your visibility and helps build relationships that will eventually help turn audiences into customers. # ##
  17. 17. Hashtags Increases Brand Loyalty Hashtags can also provide your targeted audiences with greater insights about your brand or businesses, let them know more about your history, which in turn increases brand loyalty. One example is the campaign conducted by People Magazine to promote their 40th anniversary through an Instagram video. =
  18. 18. Best Practices of Using Hashtags (#BESTPRACTICES)
  19. 19. #Don’t #spam #with #hashtags 1. Don’t over-tag a singleTweet.Twitter officially recommends no more than two #hashtags per tweet. 2. Using too many hashtags devalues the strength of the hashtag and makes each additional one more meaningless than the last. It could lose you followers and permanently cheapen your brand’s social media reputation
  20. 20. Develop Your Brand Under A Single #Hashtag 1. Choose just one #hashtag to speak for your brand and strengthen consumer awareness. 2. Most of the brands use a single hashtag for their campaigns and for their brand messaging to drive greater conversation and loyalty among their target audience and loyal fans on social.With the use of single hashtag they are able to develop higher brand recall and preference for their brands.
  21. 21. Final Thoughts As your business grow more competitive through digital marketing, boost effectiveness of your efforts by making use of new and more effective ways of generating interaction and engagement with targeted audiences. Hashtags proved to be a new and exciting way to do just this particularly in boosting your new or existing social media marketing campaign.When used properly, hashtags can be a very powerful tool for connecting with potentially thousands or even millions of targeted audiences worldwide.
  22. 22. For more conversations Follow me at: www.twitter.com/nitinkarkara www.linkedin.com/in/nitinkarkara

×