2. S
NAVIGATION
LOGO EVALUATION
Who is [STRANG] and strang. ?
What are the differant parts ofBrand
Identity?
Understanding the Logos.
How does [STRANG] interact?
How can we affect each target market?
How can [STRANG] distribute material?
How will [STRANG] and stramg. portray their
seperate images?
Who is the [STRANG] Team?
Getting information from Miami to T-ride.
How will we work together?
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THE PREPLAN
THE INITIATION
THE TEAM
5. [
[ ]
]THE
BRACKETS
Vs.
The Brackets are [STRANG]’s most indentifiable mark. This is called the Brand Mark.
Anything that has to do with Architecture, Design, or Making that also has the []’s
SHOULD BE recognized as [STRANG] territory.
A good example is Nike.
Anything that has to do with Athletics, Shoes, or Sports that also has the IS recog-
nized as Nike territory.
M
0
D
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X
T
U
A
L
C
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A
S
T
A
L
R
E
S
I
D
E
N
C
E
S
U
S
T
A
I
N
T
I
M
E
L
E
S
S
A
D
A
P
T
A
T
I
O
N
M
0
D
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N
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C
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T
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T
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A
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A
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S
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N
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T
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6. [ ]THE brand
Logo
The Brand Identity exists to represent and identify a company or product. The brand
name tells us what it is called or who it is made by. In this case, differant from just the
brackets, we now eliminate any guessing of what is [STRANG] territory. This is the
ultimate trademark brand.
The Brand Mark exists to provide differentiation amung competition. The mark offers
a visual cue that aids in brand identification. When used with the Identity the Logo is
created.
STRANG + [ ] = [STRANG]
THE BRAND MARKTHE BRAND
IDENTITY/NAME
The Brand Logo provides an identity for a company amungst their compitition and recognizability within
the consumer market.
7. strang.
[ ]THE culture
Logo
The Brand Identity is strang. Simple, yet it relates back to the Brand Logo, which
represents the entire brand and parent company.
The Brand Mark 1 is the period at the end. This suggests pedigogy and hints at the
intended purpose of this new identity-- an exploration of culture, art, travel, learn-
ing.... the list goes on.
The Culture Logo provides a deeper look at the cuture/mindest/values of the parent brand [STRANG].
This is usual found within a company that employs its own media/marketing team. The cultural identity
willbe used with the CULTURE page on the [STRANG] website. It could be used in side project publications,
explorations, videos and other media/graphical focused work.
THE BRAND MARK 1THE BRAND
IDENTITY/NAME
20. LET’S RECAP... ...SAY IT
Coke
?
PHASE 1 PHASE 2
IDENTITY
BRAND
BRAND MARK
BRAND VALUE
The bottle shape with the
amber glass is enough to
recognize this BRAND
Nothing does more for your
brands product than
displaying it.
Font and Color give
it away.
+ LIKE A
COMMERCIAL
24. WITH
SOCIAL MEDIA.
AFFECT THE TAGET MARKETS
OF &
PROFESS-
COMM-
UNITY
IONAL
SAY IT
HUMANITARIAN
ARCH/DESIGN-TO-
strang.
25. WITH
SOCIAL MEDIA.
AFFECT THE TAGET MARKETS
OF &
SAY IT
HUMANITARIAN
ARCH/DESIGN-TO-
@
#
-If you Tweet with a hashtag on a public
account, anyone who does a search for that
hashtag may find your Tweet
-Use hashtags only on Tweets relevant to the
topic.
-Clicking on a hashtagged word in any
message shows you all other Tweets marked
with that keyword.
-If you Tweet with a hashtag on
a public account, anyone who
does a search for that hashtag
may find your Tweet
-Use hashtags only on Tweets
relevant to the topic.
-Clicking on a hashtagged
word in any message shows you
all other Tweets marked with
that keyword.
-Hashtags turn topics and phrases into
clickable links in your posts on your personal
Timeline or Page. This helps people find
posts about topics they’re interested in.
-You'll only see posts on your personal
timeline that were shared with you directly.
-You can search for a hashtag using the
search bar at the top of any page
ABILITY REMOVED
JANUARY 2014
ABILITY REMOVED
JANUARY 2014
REPLACED WITH
AN ADVANCED
TARGETING MENU
-Before updating, check and see if any of
the topics in the status update have a
Facebook page and “like” them. You must
like a page or befriend a person to tag them
in an update on your page.
-@Mentions show up on that person wall
feed after you like their page. It doesnt
matter where you place the @mention within
the post.
-Facebook mentions also work as a great
way to credit sources.
-If someone @replies you— this means they
start a tweet with @yourusername—you will
see that in your main timeline if you follow
the person. But you’ll see it in your replies
tab, whether you follow them or not.
-If someone @tags you— this means they
place an @yourusername anywhere but in
the begginning of the tweet. you will see that
in the feeds of all of your followers.
-Place a “.” before the @mention in the
beggining of a tweet to route it publicy.
- The person @mention’ed may
receive a notification that you
mentioned them in a post
(depending on their notification
settings.)
-@mentions do not show up on
the mentioned accounts news
feed.
-This encourages the mentioned
person or company to recipro-
cate in some way.
26. WITH
SOCIAL MEDIA.
AFFECT THE TAGET MARKETS
OF &
SAY IT
HUMANITARIAN
ARCH/DESIGN-TO-
@ # @ # @ # @ #
1
4
3 3 3
4
4 Places post on another’s feed
3 Forces an interaction with another.
2 Evokes an interaction with another.
1 Tags the post but notifies no other.
C
O
M
I
N
G
D
E
C
E
M
B
E
R
‘14
GRADES + MEANINGS#
00
22 2 2
8
2
7
9
27. WITH
SOCIAL MEDIA.
AFFECT THE TAGET MARKETS
OF &
SAY IT
HUMANITARIAN
ARCH/DESIGN-TO-
.
REMAINING
CHARACTER
COUNT
BUTTON TO
FEED TWEET
TO DASH
LOCATION
IS ENABLED
PERIOD TO
ROUTE THE
TWEET TO
PUBLIC FEED.
@MENTION
USED TO
PROVOKE
INTERACTION
MORE TAGS
USED BECAUSE
OF TWITTER
NATURE
(+) @MENTION
USED TO
PROVOKE
INTERACTION
A POLL WILL
FORCE
INTERACTION
WITH FOLLOWING
POST WILL
BE PERSONALLY
DELIVERED TO
PROFILES LISTED.
POST
PRIVACY
FILTER
28. WITH
SOCIAL MEDIA.
AFFECT THE TAGET MARKETS
OF &
SAY IT
HUMANITARIAN
ARCH/DESIGN-TO-
CATAGORIES
ALLOW FOR
A FILTERED TARGET
AUDEINCE
@MENTION USED
TO ROUTE POST TO
ANOTHER’S WALL.
(MUST LIKE THEM FIRST)
@MENTION THE
LOCATION.
THESE PAGES
USUALLY HAVE
A LARGER
FOLLOWING.
ESTIMATED
REACH
TARGET
AUDIENCE
TOTAL TARGETED,
FILTERED FOLLOWERS
CATAGORY
OPTION AREA
![S
NAVIGATION
LOGO EVALUATION
Who is [STRANG] and strang. ?
What are the differant parts ofBrand
Identity?
Understanding the Logos.
How does [STRANG] interact?
How can we affect each target market?
How can [STRANG] distribute material?
How will [STRANG] and stramg. portray their
seperate images?
Who is the [STRANG] Team?
Getting information from Miami to T-ride.
How will we work together?
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.....................................................................................................17
...................................................................................................................28
THE PREPLAN
THE INITIATION
THE TEAM](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)