Social media week 4


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Social media week 4

  1. 1. Week 4
  2. 2.  Understanding the power behind social media marketing. Start casing your nets by setting up as many social media sites as possible Tie all available sites into one management system
  3. 3.  Understanding Facebook Set up your Fan Page  Timeline Banner - 850 px W x 315 px H Understanding the new timeline Learning about site analytics
  4. 4.  Learning Analytics Building Your Inbound Leads  Find a niche  Start connecting  Invite them into your pipeline
  5. 5.  Hash Tags QR Codes Events Short Links Campaigns  Where do you put your leads once your have them  Understanding Auto Generators  Building forms for lead captures  Marketing with QR Codes
  6. 6. Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.Hashtags: Helping you find interesting Tweets People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search Clicking on a hashtagged word in any message shows you all other Tweets in that category Hashtags can occur anywhere in the Tweet Hashtagged words that become very popular are often Trending Topics
  7. 7. Example: In the Tweet below,@twitter added the hashtag before the phrase "thankyousteve".The word is now a link to search results for all Tweets containing "#thankyousteve" in the message.Using hashtags If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) Use hashtags only on Tweets relevant to the topic
  8. 8.  Here are just a few symbols that you may find when reading someone’s Tweets. Using these symbols are also a great way to get your posts noticed and will assist you in showing up in the Twitter search engine. - This is the way that Twitter identifies who you are talking to. @LynnCarrillo is my Twitter account. Think about it as if you were talking in short hand. i.e. Instead of…You can follow me at LynnCarrillo you can express it like this… Follow me@LynnCarrillo. ReTweet. You can also look at it the same as forwarding or reposting someone else’s Tweet Hash Tag – Using a hash tag is a way to get your Tweets to stand out to those that are searching for your subject. i.e. #business or #businesswomen. Anyone that types business into the search engine will see posts that contain that word.
  9. 9. Trending Topics – Type at the end of your Tweet. You cantype this in the Twitter search engine and find topics are beingdiscussed. If you have it on your post, your blog article or post willshow up as well. – Hump Day Friends Follow – Tell people about the friendsyou hooked up with or the business that you want to share. Themore you talk about others, the more people will follow you. – Friends Friday. This is a great way to let others know aboutthe people or businesses that you like to follow. – Now Following. Let other people know what your interestsor who you like to follow. This is a great way to get more people tolook your way and maybe even connect with people that have thesame likes.
  10. 10. – One of my followers – Use this symbol if you are RT(remember what this symbol is?) Something that your follower said to you or that you saw on a post. – Topic of Conversation on Twitter – This hash tag is very good for bloggers to use. It has over a million followers. Of course there are many more out there but this will get you started and keep you busy. If you do come across a # that you are not similar with visit or
  11. 11.  Find Friends  (Facebook)  Build Events  Posts