This document outlines the goals and strategies for a social media campaign for a news station. The goals are to gain 10k Instagram followers, 20k Twitter followers, and 150k Facebook likes. Strategies include running contests on each platform with WTOC prizes, promoting followers/likes, and celebrating milestones. Ideas for Instagram include a daily photo contest and follower promotions. Twitter ideas are daily trivia and a friend tagging contest. Facebook will feature trivia contests and trend popular news stories to gain shares and likes. The document provides details on implementing each strategy across platforms.

1. 10K, 20K, 125K
and Beyond!
Social Media Campaign
Mission and
Goals
Instagram
Twitter
Facebook
Instagram
Incentives
Twitter
Incentives
Facebook
Incentives
By: Kinyana McCoy

2. Mission and Goals
•Mission
•To be everywhere our viewers and fans
are
•We want to impact our fans and
viewers through social media
• Goals
• To gain 10k followers on instagram
• To gain 20k followers on twitter
• To gain 150k followers on Facebook
• Celebrate the milestone of us getting
closer to our goal on social media

3. Instagram
• Current Instagram followers: 1525
• Goal for Instagram followers: 10k
• We want to gain more followers
and follower interaction from our
viewers
• Incentives:
• Contest
• Follower promotion
• Innovative ideas to gain followers and
to still have an impact on our followers
as well

4. Twitter
• Current twitter followers: 16.2k
• Goal for twitter followers: 20k
• We want to gain more followers on
twitter, celebrate the milestone as
we reach our goal, and have
follower interaction
• Incentives
• Contest
• Celebrate the milestone
• Impact our followers

5. Facebook
• Current fan likes: 123,155
• Goal for fan likes: 150k
• We want to gain more fan likes on
Facebook, celebrate the milestone
as we reach our goal, have our
contest and post trend on
Facebook and have fan interaction
• Incentives
• Contest
• Celebrate the milestone
• Trending post

6. Ideas

7. Instagram Incentives
• WTOC News Picture of the day .
• Description: Upload a picture of a
news story that’s going to be featured
on the 11 o’clock nightly show and
ask them a question about it
• The first person who comments with
the right answer within 10 minutes of
the question being asked gets a
WTOC souvenir
McDonald's to use chicken ………….(Finish
the rest of the news story headline)

8. Instagram Incentives
• Follower Promotion
• S4S (Shout out for a shout out)
• Description: If one of our followers
shout us out on instagram for others
to follow us and watch our station
then we shout them out for the day.
• To know that they are shouting us out
they have to hash tag #wtoc11 #s4s

9. Instagram Incentives
• Impact our followers
• Follower Spotlight
• Description: Upload a 15 sec. video of
why you love watching WTOC.
• When they caption their video they
need to #WTOC11 and we can
randomly select a video to be
displayed on the mid morning live
show
• This will allow us to gain more
followers and come close to reaching
10,000 followers on IG

10. Twitter Incentives
• Contest
• Daily trivia of the day
• Description: Ask a question like:
• What does WTOC stand for?
• They have five minutes to answer it
and the first person who has the
correct answer within those five
minutes will get an autographed mug
with all the news anchor signatures
and other wtoc souvenirs that has the
news anchors signatures
• They will have to tweet the correct
answer and hash tag #WTOC11DT

11. Twitter Incentives
• Mention/Tag a Friend Competition
• Description: The contest will be if you
had 2k who would you split it with
• So you'll hash tag, example: #2ksplit
• Mention or tag that person you'll split
that 2k with
• hash tag #2ksplitWTOC11
• We will select a winner 30 minutes
after the twitter post has been
tweeted
• They’ll win a 2 thousand gift card but
the winner will get 1 thousand and the
person they mentioned in the tweet
will get the other thousand

12. Twitter Incentives
• Celebrate the milestone
• The first 20 people who tweet us
about reaching 20k followers get’s a
prize or a WTOC souvenir
• They would have to mention us and
hash tag #20kthankyou

13. Facebook Incentives
• Contest
• WTOC Trivia
• Each day on Facebook we will ask a
trivia question about the station and
give away a prize to build up more
buzz on our Facebook page so we
can gain more likes, like:
• What's the anniversary of the station?
• Out of our current anchors who has
been at WTOC the longest?
• What does WTOC stand for?
• What was WTOC before it was a
news station?
• They will have a 30 min to answer it.
They will comment below the post
and after that 30 min time slot is over
the winner will get WTOC souvenir.

14. Facebook Incentives
• Trending Post
• For each day that we have popular
news story it should be trending on
Facebook
• No only do we want numerous of
shares but we want majority of our
news stories to be part of popular
post/popular news feeds
• After every popular news story on
Facebook hash tag it so can be not
only can we have more shares but
more likes and our post want seem as
delayed

15. Facebook Incentive
• Celebrate the milestone
• Since we are close to 125k likes we
can do a picture of the actual number
125k and have things that correlate to
the station inside the number

16. Questions???