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Basics of Social Media for Association Leaders


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Basic tools for using social media effectively for small to midsize associations and professional groups.

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Basics of Social Media for Association Leaders

  1. 1. Basics of Social Media April 21, 2009 From the New York State Bar Association Presented by Barbara Beauchamp
  2. 2. What is Social Media? •• Social Media is defined as …… "The technologies that enable people to share their experiences and opinions directly with one another and without the help of traditional media, public relations or advertising."
  3. 3. In other words …… •• Social media is a way of self-publishing •• Normal filters and procedures are not in place •• Traditional media models (newspapers, magazines, books) are forced to adapt •• NYSBA is adapting, too
  4. 4. Basic Communications •• Listserves –– a means of e-mailing from one member of a group to the entire group; the entire group receives all responses in most cases •• Very early type of social media •• Considered old-school in today’’s environment •• Group communications happen via e-vite, Facebook, text messaging, etc.
  5. 5. The New World •• Blogs –– self-published opinion columns with an element of interactivity through the comments feature •• Comments can be signed or anonymous •• Can be for business or personal use
  6. 6. What’’s a Wiki? •• Wiki is a format that allows for collaborative creation of materials in HTML format •• Wikipedia is the best known example •• Usually a wide open format –– anyone can edit •• Useful for group editing of large publications
  7. 7. Social Networking vs. Social Media •• Social Networking –– connecting digitally with your contacts and the contacts of your contacts •• LinkedIn •• Legally Minded •• Can have legitimate business uses
  8. 8. •• Go to www.linkedin.comand sign up •• Create your profile –– be as specific as you feel comfortable •• Remember that your information is out there on the Internet for all to see •• Start inviting your contacts (from your e-mail address book) to connect with you (become your LinkedIn buddy)
  9. 9. Facebook! MySpace! Oh My! •• Some social networking sites are for personal use/entertainment purposes •• Perception: sites are for kids, online dating, bands, raucus party pictures •• Considered the communication tool of choice for ages 18-24 •• < 10% over age 35 use these sites
  10. 10. Using Networking Sites •• Choose the right product –– Facebook for Young Lawyers and Law Students •• Create a protected networking site for Senior Lawyers ( •• Also •• Sometimes a directory and listserve will meet the member needs
  11. 11. •• Microblogging site •• Posts limited to 140 characters •• Originally just a social/chat tool •• Used by businesses to spread message •• NYSBA twitters news release headlines •• Gather ““followers”” as audience
  12. 12. Podcasting •• Digital audio or video presentations •• Easily archivable –– available at the users convenience •• Portable (with MP3 player, various phones) •• Way of easily adding audio or video messages to Web sites
  13. 13. Interactive Digital Audio •• Host your own Internet talk show •• Blog Talk Radio •• Allows listeners to interact by calling 800 number •• Should be managed by trained communicators
  14. 14. Digital Video –– the Upside •• Create your own online TV channel •• Messages reach a different audience than traditional print channels •• Allows you to record and post short ads •• Very important to keep it short and simple
  15. 15. How Can We Use This Stuff? •• Connect with Section members •• Create online idea storms to generate feedback •• Connect with the media •• Use new technologies to excite, entertain, enchant your membership •• Re-energize existing content with interactivity
  16. 16. What is REALLY Important? •• It’’s all about content •• CONTENT!!! •• Each vehicle is a way to connect with members, present content, encourage interactivity •• Goal: Make your Section a relevant and expected source of news, information, connection for Section members
  17. 17. Who to call for help: •• Contact Barbara Beauchamp at the NYSBA at (518) 487 5644 or with questions or if you need assistance •• For CLE-related questions, contact CLE Senior Director Terry Brooks at