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1. VINAMILK
Visible elements:
- Logo:
 Name:
 Vina: stands for Vietnam; Milk: product line
 Color: Blue + White
 Blue: hope, trust, assurance, quality
 White: color of milk and nutrients
 Clearly show the characteristics of dairy company specializing in branding as well as a
message about product commitment.
- Slogan
 Vươn cao Việt Nam (Stand tall Vietnam)
 Meaning:
 Literal meaning: promote the average height of Vietnamese children
 Figurative meaning: willing to go far and beyond, keep following your dreams
 Aim at building good values for life and people as affirmation to customer about the
belief that the product policy they will bring is safe and effective.
- Communication:
+ Expanding the survey scale and introducing good workplace models more widely in the
business community in Vietnam, thereby bringing values associated with employees
- Internal publications
 An official website to share about its workplace culture, news and events.
- Ritual
 Employees’ welfare:
 Health insurance
 Modern infrastructure
 Amenities: yoga, gym, swimming pool, …
Invisible elements:
- Vision: To become a world grade brand in food and beverage industry, where people
put all their trust in nutrient and health products.
- Mission: To deliver the valuable nutrition to community with our respect, love and
responsibility.
- Core value
 Integrity: Integrity and transparency in actions and transactions.
 Respect: To have self-respect, to respect colleagues. To respect the Company and
partners. To cooperate with respect.

2.  Fairness: To be fair with employees, customers, suppliers and other parties.
 Ethics: To respect the established ethical standards and act accordingly
 Compliance: To comply with legal regulations, the Company’s Code of Conduct, and
the Company’s procedures and policies.