This document provides an overview of TLA, a Vietnam advertising agency established in 2017. It describes TLA's vision to become a top communications agency in Vietnam by 2018. The agency has a small team of 20 people with experience from other agencies. TLA offers a range of services including data, strategy, creativity, technology, execution and optimization. It works with a variety of industry clients and provides case studies on campaigns for clients such as Misfit Wearables, Sunplay Skin Aqua, Vichy, and Vivo.

1. CREDENTIALS 2017
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2. WHO WE ARE?
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3. VAA – Vietnam Advertising Agency
Etablished
in early
2017
20Small
People
with Big
Ideas
Official
partnerof
VAA
Vietnam*

4. WE ARE PROUDOF
BEING AN AUTHORIZED STRATEGICPARTNER
OF A BROAD RANGE OFINDUSTRY
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5. Copyright 2017 TLA All right reserved

6. OURVISION
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7. WE AREAIMING
TO BETHETOP
COMMUNICATIONS
AGENCY
INVIETNAM BY2018
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8. REASON TOBELIEVE
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9. Copyright 2017 TLA All right reserved

10. Talents in key
industries eing
a new agency,
TLA’s dynamic &
fast pace attracts
best talents from
many experienced
agencies whose
experience is
even longer
than
TLA’s age. Copyright 2017 TLA All right reserved

11. OUR SERVICES
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12. WE SERVE OUR CLIENTSTHE UNIQUE COMBINATION OF
DATA STRATEGY CREATIVITY TECHNOLOGY
EXECUTION &OPTIMIZATION
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13. DATA
INSIGHTFUL
&
ACTIONABLE
DATA
DATA FOR MEDIA
PLANNING
DATA FOR
COMPETITOR
INTELLIGENCE
DATA FOR
CONSUMER
BEHAVIOR
ANALYSIS
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14. STRATEGY
INSIGHTFUL
&
ACTIONABLE
DATA
DIGITAL
INTERACTIVE
STRATEGY
MEDIASTRATEGY
DIGITALCRM
STRATEGY
SOCIAL MEDIA
STRATEGY
PR 4.0STRATEGY
AFFILIATE
MARKETING
STRATEGY
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15. CREATIVITY
BUSINESS
EFFECTIVE
RESULT
PERCEPTION
CHANGECONCEPT
INTERACTIVE
BIG IDEA
ACTIONABLE
VISUALS
EARNEDMEDIA
EFFECT
BRANDEXPERIENCE
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16. TECHNOLOGY
PRODUCTION
HUB
DIGITAL
INTERACTION
TARGETING REMARKETING
BIG DATA
EMAIL
MARKETING
AUTOMATION
CRM
AUTOMATION
OFFLINE –
ONLINESYNC
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17. EXECUTION &OPTIMIZATION
ACCOUNT
MANAGEMENT
&
OPTIMIZATION
DIGITAL
•Digital
CreativeVisuals
•Effective &
actionableUser
Interface /User
Experience
•Responsive/an
alytic based
User Flow
•State-of-the-
art technical
solution
MEDIA
• TV/Print/OOH
• Search
• Display
• Targeting/
Remarketing
• Mobile
• Affiliate
• Email
SOCIAL
•Strategy&
planning
• Community
Management
•Influencers&
Hot
Communities
Relationship
Building
•Content
Development
•Engagement
Activities
•Constant
Optimization
PR
•Articles
•Product
reviews
• Press
involvement
•PR
engagement
activities
•PRcontent
distribution
OTHER
INTEGRATED
•Sampling
• Activation
• Event
•Brand
Sponsorship
with Publishers
•OtherOffline
Engagement
Activities
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18. Copyright 2017 TLA All right reserved
THE PLAYER
MANAGING DIRECTOR
Tien Kieu
BUSINESS
DEVELOPMENT
Business
Development
Director
Business &
Brand
Consultant
Le Dinh Linh Nguyen
DIGITAL
(6head
counts)
Head of
Digital
Creative Account
MEDIA
(10 head
counts)
Head of
Media /
Production
ThienTran
yenHaiNguHopo
Ngoc Duc
PR
Head of
PR
QuynhJeju
• High-profiled in Digital Marketing &
Communications
• Experienced in local market
• Proven project-launching capability
• Strong focus on technology/ platforms

19. Copyright 2017 TLA All right reserved
BY UNDERSTANDING THEINSIGHTS
OF CONSUMERS,WE’REABLETO
CREATE THE JOURNEY THAT
ENGAGES CONSUMER WITH
BRANDS.
We strongly believe thatWe are able to
deliver the BusinessValues to ourclients
thanks to our professional team.

20. Copyright 2017 TLA All right reserved
MANAGING DIRECTOR
TIEN KIEU BA. Commerce & Marketing
Aix-Marseille School of Economics – France
6 years of working experience inVietnam
CorporateCommunications, Digital Marketing
Marketing and Communication Strategies (Finance, Healthcare, F&B)
Business Development
COMPANIES &CLIENTS
Vichy –TheVichyWoman
Pocari Sweat – F & B Sport Drinks
mediba Inc. Japan – Biggest advertising portal in Japan
ANZ BankVietnam – Australian Finance & Banking
ManulifeVietnam – Canada Finance and insurance
Seikosha Japan – ATL MarketingAgency
Sunplay – SkinAqua
AWARDS
Public SocialAward2015

21. BUSINESS DEVELOPMENT DIRECTOR
LE DINH BA. Commerce &Marketing
BA.Technology
Polytechnique University
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10 years of working experience in Vietnam
Research and Innovation, Digital Marketing
Marketing and Communication Strategies (Game, Pharmacy, Application)
Business Development, Partnership Development
COMPANIES &CLIENTS
Game Industrial –VNG,Apota,TVC,VGV,…
mediba Inc. Japan – Biggest advertising portal in Japan
RicohVietNam Ltd.,Co
Opera MediaWorks – DMP Opera with AdcolonyCore
AccessTrade – AffiliateMarketing
IMC Group –TodayTV, SNTV, MTV, BChannel
Appier –The Strongest DSP ofTaiwan.

22. HEAD OF MEDIA /PRODUCER
NGOC DUC BA. Film &Art
RMITUniversity
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6 years of working experience inVietnam
Creative Services,Though leadership
Art and Filmography
Social and media strategies
COMPANIES &CLIENTS
Vichy – My Partner,Tell us your story
Tetra Pak – Animation forVNMEvent
Samsung Inspire – #Think Big , One Heart, One Beat, OneTeam
LG – Air conditioning
C2 (F&B)– Moon Lovers
Seikosha Japan – ATL MarketingAgency

23. CASE STUDY
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24. 1.Creative & Art DirectionConsultant:
MISFITSHINE
MISFIT SHINE GLOBALLAUNCH
Client : MisfitWearables
Scope of Work : Create Art Direction and key visual to supportGlobal
Launch of Misfit Shine
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25. 2. MarketingCommunications:
Sunplay Skin Aqua – Đố Nắng HạiDa
SPREADOUT
PROMOTIONCAMPAIGN viaVIRALCLIP
to DRIVE MORETRAFFIC
PROVIDE INFORMATION
and PUSHUSERSTOUSE SKINAQUA ‘S
PRODUCT
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26. 2. MarketingCommunications:
Sunplay Skin Aqua
Communication message :
“Đố Nắng Hại Da”
Releasing viral clip to show
official women’s situation in
working place BY HOT SOCIAL
INFLUENCER HARI WON and
HOT SOCIAL GIRLS IN group
BB&BG, PR: talk about the
viral clip + Lipice world,
SOCIAL MEDIA: following by
SUNPLAYVIETNAM fanpage
content, hot fanpages, KOLs
and FBAds
MAKE
VIRAL IN
WORKING
PLACE
Unveil the viral clip that
made by BY HOT SOCIAL
INFLUENCER HARIWON
and HOT SOCIAL GIRLS
IN group BB&BG,
Mention about the SKIN
AQUA diversity products
and promotion campaign,
Viral by funny stories by
HariWon and BB&BG
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HEAT OF
DISCUSSION
Social media:, -
Content sharing
to create the
controversy in
online, -Word of
mouth
PR: online
news deep
down
create
angles
Focus on
SkinAqua
promotion
campaign and
story of hot
girls in viralclip
Social
media:
support viral
clip byKOLs,
FBAds, Hot
fanpages
Youtube
Ads

27. 2. MarketingCommunications:
Sunplay Skin Aqua -Result
Fan 11,625 Clicks
223,141
Impressions
2,823,959
Reach
982,790
ViewClip
1,252,270
Like 39,357 Comment
654
Share 262
15 online
articles
39 earned
media
articles
98,000
sample
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28. 2. MarketingCommunications:
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Vichy –TheVichyWoman
The GenerousVitalizer
Her inner energy enables her to transform real life turbulences into positive energy. She knows
how to connect to essential values to discover herself and the strength that springs from
everyone in her tribe. She listens and is generous: she is present in real life.
Healthy, natural, cheerful, barefoot at home, her strength comes from communion with the
forces of the earth. Urban, connected when necessary but knows how to disconnect. She takes
care of herself and her health with genuine and honest products. Essential products that are
brimming with energy and strength.
Determined to have skin radiating with health, a symbol of her inner vitality.

29. 2. MarketingCommunications:
Vichy –TheVichyWoman
STRONGERSKIN, STRONGERLIFE
STRONGERSKIN
TESTED IN REAL
LIFE
STRONGER LIFE
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30. 2. MarketingCommunications:
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Vichy – BrandObjective
STRONGER SKIN, STRONGERLIFE.
Tocommunicate the newVichy brand positioning and create AWARENESS, DIFFERENTIATION,
TRUST, ENGAGEMENT, EDUCATION and LOVE ofVichy to our internal and external customers to
drive sell-in and sell-through.
TRUST
- Prove ‘efficacy’ ofVichy formulations&
volcanic mineralizing water on skin.
ENGAGE
- Involve new & existing customers into
the world ofVichy through a “callto
action.
LOVE
- Bring back #LOVEVICHY to customersin
established markets.
AWARE
- MakeVichy “known” to customers through
volcanic mineralizing water anchorage
DIFFERENTIATE
- Clarify whatVichy stands for and howit’s
differentiated with competitors
EDUCATE
- On benefits ofVichy water &formulations
for all customers

31. Copyright 2017 TLA All right reserved
2. MarketingCommunications:
Vichy – Media Deliverables
Digital Ecosystem:
AWARENESS & ENGAGEMENT
• Content angle:
- VICHY STORY: the journey ofVichywater,
the beneficial properties, the French
science (30%)
- Beauty/ skincare tips: 20% -
- Products: 30%
- Mini games: 20%
• Facebook ads
- Brand & products
AWARNESS & EDUCATION
•Popular blogs (beauty, fashion,
health/fitness)
• Forums seeding (webtretho, sotaychame,
tamsu ect.)
• CRM
PURCHASE
Friend recommendsfriends
• 50k voucher for every friend you recommend
Buy 2 for ‘double glass of energy’:
•With every purchase of Aqualia & Liftactiv
serum, receiveTSW300ml
Regular collect point, receivevoucher/gift
ENCOURAGETRIALS
• KOL Review:
- Special codes offers for KOL fans
• Monthly promotion
• Samplings:
- Ecommerce: with every purchase above
1mil on ecom. Sites, receiveVichysample.
With every purchase ofVichyproducts
above 2tr, receiveTSW300ml
- Offline: Promotion, store visits
AWARENESS
• SEO &SEM
• Google display
EDUCATION
• 25 articles/ month

32. Copyright 2017 TLA All right reserved
2. MarketingCommunications:
Vichy – Media Deliverables
PR
Paid Media
7,000,000view
5,966,381view
EarnMedia
~1,000,000
Social
Media
HotFanpage
2,000 likes
9,567
600 comments
834
KOLs
6,000 likes
32,145
900 comments
909
Viral
Clips
Reach /Viewed
6,000,000
12,400,000
Interaction
60,000
112,156

33. Copyright 2017 TLA All right reserved
3. Production:
Vichy – My Partner
Vichy_My friendly partner
Client :VichyVietnam
Agency : Havas media
Producer : Ngọc Đức
Director : Duke Dinh
In the moments of meaning of life, a healthy skin will help the woman more confident and happy.And
Vichy has become a companion of women on the journey of care. How to get healthy skin?Click here to
see ourvideo.

34. 3.Production :
VIVO_ Selfie doesn’t mean fakelife
Client :VivoVietnam
Agency : DNA
Producer : NgọcĐức
Director : MinhAnh
Do you think selfie people prefer a fake life. Don’t judge people by just a selfie pics.An image doesn’t
talk a whole life. Click here to watch ourTVC

35. BrandingCampaign:
-Credit Card Registration (New
User) and give away gift.
-Target : HCM
-Type : AirportWifimarketing
-KPI Reached : 130 New Registerin
1 week.
4. Media Booking:
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36. 4. Media Booking:
BrandingCampaign:
- Pocari Sweat for NewYearEve.
-Type :Taxi advertising –500
hundred taxi in 3 months.
-Target locations : HCMC – HN.
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37. BrandingCampaign
New style of Hair wax
Target : HCM and Mekong Delta
Type :Taxiadvertising
BrandingCampaign
“English for adult”
Type :Taxiadvertising
Target : HCMC
KPI : ROI awareness onTNS>200%
4. Media Booking:

38. THANKYOU
Presented by
Aug 2017
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