Banana creative portfolio

1. BANANA CREATIVE
PORTFOLIO

2. WE ARE A CONTENT HOUSE PRODUCING
WHAT YOUR CUSTOMERS REALLY WANT TO READ AND ENGAGE
WHO WE ARE

3. WHY US
▪ We offer BRAND BUILDING ON DIGITAL services with focus
on social media and Facebook brand presence.
▪ We provide the solutions which help spread brand image on
Digital environment including: Content strategy, Visual content,
Creative concepts, Ads optimization... From customer insight,
through creative ideas and development to stirring the buzz.
▪ Established in 2015, we are a team of young, creative and
experienced specialists in Marketing and Social Media.
▪ We have worked with big Vietnamese and international brands
(Golden Gate, Rikkei, Vietnamobile, Nashi Argan, Nuskin,
CFVG…), PR agencies and media houses.

4. OUR EXPERTISE
BRAND BUILDING ON DIGITAL
Social Media Strategy
KOLs network
PR
Ads Optimization
Mobile Application
Website/Forum/Email Marketing
CREATIVE VISUAL CONTENT
Video (Viral, TVC, Intro…)
Insightful Content (Quotes, Photography…)
Branded Content
Call-to-Action Content
Big and mini games
Infographic

5. PROCESSCLIENT
ISSUE
Identify the
main issue
INSIGH
T
Identify the
customer
insights
OBJECTIVE
BIG
IDEA
CHANNEL
CONTENT
Face
book
KOLs
Insta
gram
INFORMATION
Research all the
information that relates
to customer
You
tube
PR …

6. BRAND BUILDING ON SOCIAL
We help our customers to focus more on how to BE a SOCIAL BRAND,
and less on how to DO social media

7. SOCIAL MEDIA STRATEGY
From customer insight, through creative ideas and
development to stirring the buzz on all digital channels
such as: Facebook, Instagram, Youtube… We maximize
communication effects with touching key messages.

8. CREATIVE VISUAL CONTENT
We create the exceptional content that your
customers really want to follow…

10. ADS
OPTIMIZATION

11. KOLs
NETWOR
K

13. CASE STUDY

14. FACEBOOK SUCCESSFUL POST

15. FACEBOOK SUCCESSFUL POST

16. • Client: Golden Gate
• Campaign: Non-stop moving
• Issue + Insight: Kichi – kichi hotpot’s moving is
considered to be always with young
Vietnamese nonstop dreams
• Execution: Viral Video + Website +
Infographic + PR
F&
B

17. F&
B
Result
Viral video attract nearly 100.000 views and appear on almost famous
newspaper for young Vietnamese: zZngnews, Yannews, …On brand’s website,
number of share counts up to 74.000.
Link: http:/goo.gl/gtAe5a

18. PHARMACY
• Client: Mediplantex National
Pharmaceutical Company
• Campaign “Connecting Love”
• Issue + Insight: Modern Children are lack of
care for their parents’ health until they see
their parents get diseases
• Execution: Series of Viral Video + Website +
Infographic + PR

19. PHARMACY
Result
2 successful viral campaigns within one years helping
Cerecaps become one of the top brands in Brain Care
Over 400.000 views Youtube for all video
Nearly 100.000 engagements on Facebook and newspapers
Link: https://goo.gl/UPkaVy

20. PHARMACY
• Client: Vietcare84
• Campaign “Phu nu 35+”
• Issue: Building a social community for Women over
35 years old who care about health, family and
beauty.
• Execution: Fanpage + Minigame

21. PHARMACY
Result
Over 12.000 likes within 2 months, 60.000 reach to target audience
who are over 35 years old, create a community with high organic
engagement.
Over 12.000 likes Facebook
Nearly 60.000 engagements on Facebook

22. Pharmacy
• Client: Giáng hỏa sinh tân,
An giấc nữ
• Campaign: Google adwords &
GDN
• Issue + Insight: Introduce their
product, a 300 year-old remedy
help women trace back their
youth

23. Result
Top 1 when searching key word
about women system.

24. HOSPITALIT
Y
• Client: AMARIN RESORT
• Campaign: Building Amarin Resort Brand
• Issue + Insight: Amarin Resort is a new brand, we
need to build a premium image about this 4-star
resort.
• Execution: Brand Identity System + Social
Networks + Travel Agency coporation

25. HOSPITALIT
YBrand Identity System: Logo, Slogan,
Brochure, Uniform, Brand Items….
Building social network: website, Fanpage, Instagram, G+…with
premium image
Resul
t
• Over 5.000 likes on Fanpage
with high engagement
• Corporate with 30 TAs to
introduce and offer booking

26. HOME APPLIANCES
• Client: Goldsun
• Campaign: Warm-up love for Tet
• Issue + Insight: Tet is always a
chance of family’s reunion and
Goldsun want to share happiness
with them
• Execution: TVC + KOLs + OOH…
Link: http://goo.gl/sj88xi

27. HOME APPLIANCES
Result
Goldsun TVC for Tet had appeared on all the Hanoi, Ho Chi Minh Advertising Frame and was burn in
to 20.000 disc as gifts for loyalty customers.

28. COSMETIC
• Client: Nashi Argan Vietnam
• Campaign: “That’s women”
• Issue + insight: Beautiful women often take long
time to make up but it seems to be hard for
men to wait for them
• Execution: Viral Video + KOLs + PR

29. COSMETIC
Results
~350.000 views on Youtube and ~80.000
engagement on all channels
Link: https://goo.gl/u3HyKG

30. GAMES • Client: Garena
• Campaign: Gamer life
• Issue + Insight: What gamer do to overcome difficulties in life and love
Link: https://goo.gl/5ypsZS
Link: https://goo.gl/NSW4W1

31. Results
2 viral video attract over 2 million views on Youtube, make Garena brand on top of Game suppliers
GAMES

32. WE
B
Client: Hanoi Delicious
Website: A website introducing Hanoi Deli Restaurant, helping customer to order
dishes and place table.
Address: http://hanoidelicious.vn/

33. Client: Banake Shop
Website: Website for Vietnam Gamer Community to buy Game more convenient.
Address: http://banakeshop.com/

34. Client: Lya Nature Shop
Website: Website for Women who love the beauty inside and skin care products.
Address: http://lyanatureshop.com.vn/

35. Client: Aeroflow
Website: Website for Aeroflow – a Japanese company supplying mattress
Address: http://aeroflow.com.vn/

36. BRAND
IDENTITY
Client: Amarin Resort Phú Quốc
About: Amarin Resort is a Vietnam 5-star Resort, with luxurious style
Address: http://amarin.vn/

37. Client: Cubic solar
About: A green energy company

38. Client: Cơm gà 3G
About: A Vietnam traditional
restaurant for the office

39. OTHER

40. Client: CFVG.
Campaign: The French – Vietnamese
Center for Management Education
Goal: To enroll students in their school

41. CFGV: https://www.youtube.com/watch?v=SRfhRPBRAqg

42. Client: Nuskin
Campaign: A Journey of Life Change
Goal: Tell a story of a successful person
to attract new member.

43. Nuskin: https://www.youtube.com/watch?v=ozo0wlTFWuA

44. Client: Rikkeisoft
Campaign: one of the top 30 IT
companies in Vietnam
Goal: Introduce their company and
recruit.

45. Rikkei: https://www.youtube.com/watch?v=4uCJ8yt8Lxw

46. Client: Bizweb
Campaign: Bizweb – online sales
solution
Goal: Introduce their platform.

47. Bizweb: https://www.youtube.com/watch?v=4523SgqATIs

48. Client: Topica
Campaign: Online communication
english for worker
Goal: Introduce their online english
programme.

49. Topica Group: https://www.youtube.com/watch?v=Gr4qzFKVLIQ

50. Client: Hai Phat Invest
Campaign: A real estate investment
corporation
Goal: Increase brand identity
through Viral video

51. Hải Phát Invest: https://www.youtube.com/watch?v=Fs3CY5szqkM

52. OUR
CLIENTSWe’ve had the pleasure to work with Vietnamese and international brands, including:

53. MEET
BANANA TEAM
Nguyen Duc Hiep
Designer
HoangHiep
Designer
Ly Pham
Content Creative
Vu Nguyen
Content Creative
Dinh ThuyDung
Planner
Do Binh Duong
Founder
Operation Manager
Nguyen Duc Manh
Founder
Strategic Planning Manager

54. THANK YOU