This is a summary of my class project for VCT 4670 spring 2012 at BGSU

1. VCT 4670 – Spring 2012
Class Presentation
Prepared for
St. Denis Party Center
Prepared by
Kim Klassen Jackson

2. Client: St. Denis Party Center
• Family-owned party center in Chardon, Ohio
• Beautiful facility with spectacular views of
St. Denis Golf Course

3. Client Goal:
• Increase wedding reception bookings in 2012
• Find ways to attract new clients

4. Project Goal:
• Develop a comprehensive marketing plan utilizing
a cohesive look and message that identifies
multi-media advertising opportunities
• Create a professional, consistent and updated
image needed to attract new clients.

5. Marketing
Plan:
• The plan included the following items:
• Create Logo
• Update Flyers/Handouts
• Multi-media Advertising Opportunities
• Brag Book
• Consistent Messaging
• Much more…

6. Logo:
• Client Requirements:
• Must include Maple Leaf and use same type
as St. Denis Golf Course
• Elegant look
• Preliminary designs:

7. Logo:
• Final Version chosen by client

8. Flyers/Handouts:
• Existing Materials:

9. Flyers/Handouts:
• New Materials:

10. Multi-media Advertising
Opportunities:
• St. Denise Party Center received a comprehensive list of
traditional print and digital advertising opportunities including:
• Today’s Bride
• Maple Leaf (local publication)
• The Knot and Wedding.com
• Weddings in Cleveland
• All chosen to assist the party center with increasing their
reach into the local bridal market and book more wedding
receptions in 2012

11. Brag Book:
• Existing Book:
• New Book:

12. Consistent Messaging:
• All flyers/handouts, ads, online directory listings, email blasts,
website, etc. messaging is now consistent.
• No matter what the media, potential customers will know who
St. Denis Party Center is, what they do and why they are the
best place for their wedding reception.

13. Project Summary:
• St. Denis now has a branded, consistent, professional look to
everything they do.
• Items from initial proposal & timeline were added and deleted
during the course of the project in order to address items most
crucial to helping St. Denis reach their goal of booking more
wedding receptions in 2012.
• Client so happy with work produced for this project that I’ve
been hired as their marketing consultant to continue
developing collateral for both the party center and the golf
course.