You have a Facebook Business Page. Now What?

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You have a Facebook Business Page. Now What?

  1. 1. Fairfield Entrepreneur’sAssociationA i tiYou veYou’ve got a FacebookBusiness Page…Now What?Presented By:Mark H CohenPrincipal
  2. 2. Agenda•Face the Facts•Content is King•Optimize It!•Integrate Efforts•Connect w/Fans•Engage w/Fans•Promote your Presence 2
  3. 3. Face the Facts•157 MM US•Lowest income and education•Sharing, Connecting•Customer, Offers•Likes•Ads effective for 1 week•Not an Acquisition Tool 3
  4. 4. Content is King•Content is King g•Value Proposition•Strategy•Engagement E t•Rules of Engagement 5
  5. 5. Optimize It !•Objectives•Value Proposition•Landing Pages•Applications 6
  6. 6. Integrate EffortsI Eff•Website•Other forms of Media•Marketing•Resources 7
  7. 7. Connect With Fans•What’s a Fan?•Who are YOUR Fans? Wh F ?•Add Value•If You Build it… 8
  8. 8. Engage With Fans•Build Relationships•Create Engaging Content•Ask Questions•Share•Listen•Interact•Respond 9
  9. 9. Promote Your Presence!•Integration•Ads Ad•Campaigns p g 10
  10. 10. Wrapping it Up•Be Strategic•Content is King•Honor thy Fan•Integrate•Learn and Evolve! 11
  11. 11. Thanks for Attending!Connect with Mark Mark…Phone319.224.0432Webwww.Colloquy.bizEmailMark@colloquy.bizMy Social Profileabout.me/markhcohen b t / kh h 12

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