RLF Communications and Public Relations October 12, 2010
<ul><li>AK Wilkinson account executive </li></ul><ul><li>Worked in a variety of industries at RLF including: consumer good...
<ul><li>Full service strategic communications agency – public relations, marketing and advertising </li></ul><ul><li>Senio...
RLF’s Social Media Clients
Who is the Debt Diva?
Debt Diva Blog
Debt Diva  Facebook Fanpage
@DebtDivaTwitter
Measuring Social Media <ul><li>Followers </li></ul><ul><ul><li>Numbers </li></ul></ul><ul><ul><li>Quality of Followers (Ke...
Measuring Facebook Followers
Debt Diva Facebook Fans: 9/15-9/28
 
Measuring Facebook Engagement Levels
 
 
Engagement Tactics: Facebook Ads
Engagement Tactics: @Shout Outs
Engagement Tactics:  Daily Frugal Tips
Measuring Twitter Followers
 
 
Measuring Twitter Engagement Levels
 
 
Engagement Tactics:  #FrugalTips
Engagement Tactics:  @replies and Follow Fridays
QUESTIONS?
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RLF Communications on Social Marketing & Management

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A.K. Wilkinson and Ken Luck, two account executives from esteemed Greensboro PR firm RLF Communications, gave a presentation to Elon PRSSA about effective social marketing. Check it out!

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  • Intro Monty Individual intros
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  • RLF Communications on Social Marketing & Management

    1. 1. RLF Communications and Public Relations October 12, 2010
    2. 2. <ul><li>AK Wilkinson account executive </li></ul><ul><li>Worked in a variety of industries at RLF including: consumer goods, home furnishings, manufacturing, nonprofits, financial services, travel & tourism, economic development and education </li></ul><ul><li>Part of the account team that won 2010 Silver SABRE award: Educational and Cultural Institutions category </li></ul><ul><li>Ken Luck, account executive </li></ul><ul><li>Has master’s degree in international public relations from UNC-Charlotte </li></ul><ul><li>Worked in corporate setting before coming to agency </li></ul><ul><li>Part of the account team that won 2008 Outstanding PR Award for Tar Heel PRSA Chapter </li></ul>Who are we?
    3. 3. <ul><li>Full service strategic communications agency – public relations, marketing and advertising </li></ul><ul><li>Senior leadership comprised of public relations, creative, and marketing professionals </li></ul><ul><li>Twenty five year agency history, independent since April 2007 </li></ul><ul><li>Experienced in small to large accounts, consumer and B2B clients </li></ul><ul><li>Located in the US Trust Center in downtown Greensboro </li></ul><ul><li>Mission Statement: RLF’s mission is to foster a culture devoted to ideas strategy and service in order to create communications that advance our client’s brands and business objectives. </li></ul>Who is RLF Communications?
    4. 4. RLF’s Social Media Clients
    5. 5. Who is the Debt Diva?
    6. 6. Debt Diva Blog
    7. 7. Debt Diva Facebook Fanpage
    8. 8. @DebtDivaTwitter
    9. 9. Measuring Social Media <ul><li>Followers </li></ul><ul><ul><li>Numbers </li></ul></ul><ul><ul><li>Quality of Followers (Key influencers) </li></ul></ul><ul><li>Engagement </li></ul>
    10. 10. Measuring Facebook Followers
    11. 11. Debt Diva Facebook Fans: 9/15-9/28
    12. 13. Measuring Facebook Engagement Levels
    13. 16. Engagement Tactics: Facebook Ads
    14. 17. Engagement Tactics: @Shout Outs
    15. 18. Engagement Tactics: Daily Frugal Tips
    16. 19. Measuring Twitter Followers
    17. 22. Measuring Twitter Engagement Levels
    18. 25. Engagement Tactics: #FrugalTips
    19. 26. Engagement Tactics: @replies and Follow Fridays
    20. 27. QUESTIONS?

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