Erica Geske is a marketing professional with over 6 years of experience in marketing, communications, and sales roles. She currently works as a Community Relations Coordinator at CNO Financial Group where she coordinates philanthropic events, acts as a liaison between the company and non-profits, and manages marketing projects. Prior to this, she worked as a Copywriter developing marketing content and RFP responses, and as a Sales Associate for retail companies. Erica has a Bachelor's degree in Communication-Rhetorical Advocacy and Public Relations from Purdue University.

1. ERICA GESKE
5838 Rosslyn Avenue, Indianapolis, IN 46220
219.871.9034
egeske89@gmail.com
Marketing professional with a commitment to solving problems, developing efficient strategies, and
developing genuine personal relationships with clients and co-workers.
SKILLS
• Email & Social Media
Marketing
• Microsoft Office Suite
• Adobe Creative Suite
• SubscriberMail
• PrintSoft PreS
• FileMaker Pro
• Learn new tasks quickly
• Excellent written, verbal, and
visual communication skills
• Work well in team and
individual situations
• Broad understanding of the
grammar and writing styles
of the English Language
• Excellent interpersonal skills
EXPERIENCE
CNO Financial Group, Carmel, IN - January 2014 to present
Community Relations Coordinator
• Coordinate over 20 philanthropic events annually
• Act as national coordinator for Bankers Life Forget Me Not Days
o Liaison between sales field and home office
o Event held in 200 cities nationwide
o Increased fundraising by over 7%
o Increased field participation by over 37%
o Streamlined processes to ensure faster, more accurate reporting
• Act as a marketing representative for all philanthropic projects
o Write and edit copy
o Project management
o Work closely with design team to ensure a premium finished product
• Manage department and project calendars and dashboards
• Responsible for day-to-day communication with 200+ team members to ensure each office is informed
• Write script and appear in tutorials and event update videos
• Act as a liaison between our company and our non-profit partners
• Manage employee hours logging and charity fundraising numbers for reporting
Pearl Insurance, Peoria Heights, IL - October 2012 to December 2013
Copywriter
• Created content for a variety of mediums including web, email, advertisements, mailers, and other collateral material
• Developed RFP responses for prospective clients
• Wrote articles for multiple national-level associations
• Responsible for internal communication such as companywide announcements, employee safety information, and
fitness center marketing
• Developed surveys to capture valuable broker, agent, and customer input
• Performed research to aid concept development and market segmentation
• Graphic design work
• Prepared board reports and presentations for various associations
• Proofread and edited all pieces produced by the marketing department
• Coordinated scheduling and supplies for conventions and conferences
• Managed projects from start to finish including obtaining approvals from upper management and working closely with
designers to create a cohesive piece or campaign to fit client needs
Famous Footwear, Peoria, IL - June 2011 to September 2013
Sales Associate
• Responsible for simultaneously merchandising, providing customer service, and performing cash wrap duties including
money handling and promotions
Fossil, Michigan City, IN – October 2007 to January 2011, June 2012 to September 2012
Sales Associate
• Developed a sales portfolio exceeding $80,000
EDUCATION
Purdue University, West Lafayette, IN
Bachelor of Arts, Graduated May 2012
Major: Communication-Rhetorical Advocacy and Public Relations Minor: Economics
Significant Coursework: Microeconomics, Communication and Emerging Technologies (Social Media), Principles of
Persuasion; Advertising Sales