History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
Q2
1. 2. HOW DOESYOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL
GROUPS?
2. I have represented the people within my magazine through camerawork skills. I did this through the shot
types I used which were mainly medium long shots and medium close-ups. I used these shot types because
they are conventional of rock magazines as they portray anger because of the invasive attitude. It also
conveys the house style of the magazine and the music genre that the magazine covers because of the
initial tone they create.
I chose to challenge gender stereotypes by allowing the models to wear whatever they like/feel
comfortable in to present them in a more personal and genuine way to their fans and the readers in general.
Another reason I made this choice was because the demographic is teenagers/young adults who are
accepting of diversity and individuality, therefore the majority will respect and support the magazine more
for accentuating everyone’s uniqueness and equality. In addition, I also used the colour scheme throughout
the magazine pages to break the gender stereotypes by using red for the front cover and yellow on the
contents page.This is because both of which are typically considered to be gender neutral colours, and the
colour scheme on the double page consists of purple, black and white to further defy the gender colour
stereotypes and to present the artist as supporting LGBTQ+ rights.
3. Furthermore, I edited the photographs to be even more
conventional as some featured in the posters section are black and
white, which emphasises the gothic aspect of the magazine
content because it’s so conventional it has become a stereotype of
the goth aesthetic.Another conventional aspect of the photos is
the mise-en-scene as it consolidates the attitude initially created by
the shot type.
4. On the front cover I decided to use a colour scheme that was stereotypical of the rock/punk genre
which is also stereotypically seen by wider society as a ‘gender neutral’ colour.This is to appeal to
the target audience as it doesn’t suggest that the magazine accepts gender stereotypes or gender
norms.This is sure to appeal to the audience of the magazine as it is a varied audience who are
forward-thinking and progressive in terms of gender equality and would not accept or favour gender
stereotypes to be used in the magazine.
I used the same technique and also considered the image distribution of gender on the contents
page. I also considered the fact that people who do not associate themselves with punk/rock culture
tend to stereotype it as dominated by male artists and male fans. I responded to this common
stereotype by including slightly more visual coverage of female artists. I mainly did this to appeal to
the female section of the audience as a more equal representation of gender in the punk/rock genre
may encourage them and address the negative stereotypes that people may have applied to them
personally and also combats male privilege and the patriarchal aspect of punk/rock subcultures and
also wider society.
I used purple as the main colour of the double page spread because the artist who was interviewed
was male. I did this because it is a representation technique which is the same as what I did with the
combination of gender and colours on the contents page. I decided to include purple on the double
page spread because it has stronger female connotations because it consolidates the ideals of the
target market. I also wanted both men and women in the magazine to have equally anti-
stereotypical representations to further the presentation of gender
equality and do include an element in the magazine that means it’s not just a platform for
information, but is also a consolidation of identity within punk/rock subcultures.
