Final Major Product Proposal 2019

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Kieran Kirk Bradley
Project proposal title and date:
Exploring UK’s Drinking Problem With Kieran Bradley
Main area of activity:
I will be working in Audio/Radio.
Rationale:
I have created a lot of projects throughout my 2 years of study; last year I created a documentary
on Brexit equipped with a sound bed and different audio segments, music and sound effects. I
have also created a documentary exploring Mental Health within music, that was equipped with
music, factual information and an interview, I also managed to get my Mental Health Documentary
played on a radio station in York called, Two Rivers Radio. I have also learnt a lot of different skills
throughout my 2 years, I have become better at editing on Adobe Audition, I have also learnt how
to make jingles and sweepers, I made several for Two Rivers Radio, I have also learnt how to
conduct a professional manner, when looking to gain contacts and get my work shown. All of this
will help me when I come to create my Final Major Project, because I will need to put them skills to
use, when editing, and also be able to communicate with people when asking for interviews.
Project Concept:
I have decided to create a Radio Documentary exploring Addiction, music and artists in. In the way
of research, I will need to look at facts, surrounding my chosen topic and I will conduct a survey to
get responses and views from my chosen target audience, which is young people, aged 18-35, but
overall my product is aimed at anyone is going through a situation at home, that is surrounded by
issues of alcohol. I also want this product to be a helping hand for someone that is going through
issues with alcohol. I will also be trying to get an interview with an alcohol specialist group in York.
All of this will help my project, the surveys will help my understand young people’s drinking habits,
researching facts will help me understand the issue more, and conducting an interview will give me
a great chance to hear first-hand the work that specialist groups are doing. I decided to do it in the
format of a radio documentary, because I think that would be the best way for me to put forward
this topic, I also enjoy the research aspect of it, and creating music beds, and conducting
interviews, by creating a documentary I could do all of this. Also by doing this I can work more on
my editing skills and put my own mark on it. I think Radio is the right format for this issue, because
I have listened to documentary’s in the past, that the BBC have produced, and they have fulfilled
every aspect. Obviously radio doesn’t deliver any visuals, but I don’t think that will be a problem, I
actually think that it will be a benefit, because then the listener has the freedom to let his/hers mind
run wild with what the presenter or person talking may look like, and I also think it’s a benefit,
because it gives me the chance to make it my own, I will be able to choose all of the sounds
effects myself and produce it the way the way I want. I will hopefully try to do the interviews on
location, and I will be broadcasting it on An Alright Show, live on Two Rivers Radio. I have decided
to do it as a radio documentary because, I love radio, I love having an idea and being able to run
with it and make it in to something that I could show a mass number of people. I have also chosen
to create this documentary, on this topic, because I have had alcoholic family members, and I think
we do have a big drinking issue in the UK and needs to be talked about more and brought
awareness to, and I think this is the best way. I will also need to research artists and bands that
suffer with addiction.

2. Proposal
2
How will the project be evaluated and reviewed:
I plan to evaluate my work, by carrying out Production Reflections throughout the stages on my
Final Major Product, I will also do a full final Evaluation at the end of all stages. This will help me a
lot when I come to go to University, as I will need to evaluate throughout my studies. Also, it will
help me with my general production skills and creative process, as evaluating will help me look at
how I could improve and ultimately make my products better in the future. My product will be
reviewed by a number of my peers, and also by a contact that I have managed to create called
Two Rivers Radio, I plan to get my documentary aired on there.

3. Proposal
3
Bibliography:
1. Kieran Bradley (2019) Target Audience Research Survey (conducted on TBC)
2. Louis Harmann (2019) Target Audience Interviews (conducted on TBC)
3. Anon.(2016). Ross's Kemp'sBritain.Available:
https://www.youtube.com/watch?v=9nVOdxSIyWU.Lastaccessed21st January2019.
4. Bassett, J. (2018). Greg James on becoming the new Radio 1 Breakfast Show host: "It's nice to
be an outsider". Available: https://www.nme.com/blogs/nme-blogs/greg-james-on-becoming-
the-new-radio-1-breakfast-show-host-its-not-daunting-me-in-any-way-2366496. Last accessed
21st January 2019.
5. Anon.(2019). Ed SheeranCompetition,Yesterday'sQuiz&TenMinute Takeover.
Available:https://www.bbc.co.uk/programmes/m00021d1 . Last accessed21st January
2019.
6. Bertrand,R. (2016). Introduction.In:RadioTheoryHandbook. ScottsValley,California,
UnitedStates:CreateSpace IndependentPublishingPlatform.566.
7. Anon.(2019). DifferentPlan?.Available:https://www.bbc.co.uk/programmes/b0by9g8d.
Last accessed21st January2019.
8. Anon.(2019). BostonManor insession.Available:
https://www.bbc.co.uk/sounds/play/m00022td. Last accessed21st January 2019.
9. Anon.(2019). Football Focus.Available:
https://www.bbc.co.uk/iplayer/episode/b0c0r7m1/football-focus-19012019. Last
accessed21st January 2019.
10. Anon.(2016). BroadcastingToday: BBC FilmmakerBenjaminZand(Series4).Available:
https://www.youtube.com/watch?v=NnIacDYe0Vc.Lastaccessed21stJanuary 2019.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
 Look at people that I think have influenced me,
when it comes to wanting to make a radio
documentary. Create a proposal, to set out what I
want my product to be and the direction that I
want it to go in.
2 Pre-production  Research- primary and secondary
 Look at information surrounding my topic, for
example, facts statistics
3 Pre-production  Research- primary and secondary
 Research organisations and services, locally, that
could be available for an interview.
4 Pre-production  Experiments
 I will make an experiment/mock-up of what I
would like my project to look like and sound like.
5 Pre-production  Experiments
6 Pre-production  Pre-Production and planning
 Create a survey to find out what people think,
surrounding this topic.
7 Pre-production  Pre-Production and planning
 Send out emails to possible services and people,
that are willing to talk about topic.
8 Production  Production and reflections
 Reflections will be carried out weekly and looked

4. Proposal
4
at closely so I can take elements away from it, to
make my product better.
9 Production  Go to York Hospital, do an interview there.
10 Production  Go to York Drug and Alcohol Service, do an
interview.
11 Production  Draft peer feedback
 Get feedback from my peers on the product I
have created.
12 Production  Start editing my audio.
13 Production  Import any music needed.
14 Production  Do the finishing touches to my audio.
15 Evaluation  Evaluation
 Look at the product that I have created, get
feedback on it, talk about an possible
improvements that I could do, look at aspects
that I would do differently, if I were to do it again.
16 Evaluation  Evaluation
17 Evaluation  Presentation
 My work will be looked at by my peers and
feedback will be given.
18 Moderation  Let my peers listen to my show.
19 Show Preparation  Making sure everything is accessible, working
and ready to show people.
20 Show  Show my finished product to my peers and other
people that wish to see it.