This presentation was part of a university course at LSE. This presentation and its content are purely fictional and for educational purposes only.

1. Manahi Mate

2. Welcome!
Manahi Mate
The healthy alternative to coffee

3. CFO Intercultural
Communications
Director
Strategic
Planning
Director
Executive
Assistant
Marketing
Director
CEO

4. INDEX
Introduction
✢ DistributionChannels
✢ HowourBusinesswillmakeMoney
✢ SWOTAnalysis
✢ BusinessStrategy
✢ CorporateGovernance&Management
✢ OurCompetitors
✢ MarketingCampaign
Conclusion

5. 1.
Introduction
Let’sstartwiththefirstsetofideas

7. Our Product

8. Our Core Values
HealthyEnergy Ready-2-Go

9. We saw an opportunity…
✢ CurrentHealthy-lifetrendonSocialMedia.
✢ Highconsumptionlevelsofcoffeeandtea.
✢ Busycitylife
Why small & easy to produce product...?
✢ Highermargintoinvestinmarketing
campaign.
✢ Stockingandtransportationcosts.
What about the sales?
✢ “One-life”good+dailyconsumption+
low-but-competitive($)=Highvolume
andfastsales.
Our Innovation…
✢ Adaptationofahighlypopularproduct
inSouthAmericatoEuropeantaste
standards.
✢ Ready-to-drinkformatwhichadaptsto
thebusy-city-life.

10. 2.
Distribution Channels
Lookingattheoverallsuccess.

11. Distribution Channels
BRAZIL
Canarias
SHIPPING
CLIENTS
Coffee Shops
Retail In
Motion

12. 3.
How our Business will
make Money
Capitalkeepsthebusinessafloat

17. 4.
SWOT Analysis
Acompanyandamarketfullofopportunitie

19. 6.
Corporate Governance &
Management
Theheartofthecompany,whichiscomposedofcommon
valuesandindividualresponsibilities

20. EgalitarianFeedbackmatters!
CooperationTransformationalandTeamLeadership
CommunicationCommonValues

21. 7.
Our Competitors
Uniqueinhealthandapproach:ready-2-go

22. THE COFFEE INDUSTRY THE TEA INDUSTRY THE HEALTHY PRODUCTS

23. 8.
Marketing Campaign
Educatingourtargetaudiencetotryout,consume,and
sharetheexperienceofdrinkingamate

28. 9.
Conclusion
Onafinancialbasis,theManahibusinessisprofitableand
isliterallyconsideredtobe anichemarketinEurope.

29. Conclusion
Adelicious,healthy,andatraditionalbut
adapteddrinkforonthego.

30. Happiness is not a fitness goal; it
is a by-product of taking care of
yourself.

31. Thanks!
Any questions?
Becomeasupporteroforganic.
Becomehealthytoday.