RESTORAN MAKANAN LAUT BAGAN
Apparently one of the most FAMOUS
restaurants in the area
Located near a beautiful Chinese TEMPLE,
next to an earthy river side with a killer sunset
The ambiance of the place is to bring people
together and to indulge in the essence of
The target audience is evident, locals, Chinese
specifically, but seafood enthusiast as well
To create a sense of authentic locality, in a
rural area, where it would be quite hard to do
UNIQUE SEAFOOD RESTAURANT
The unique seafood branch has
expanded greatly and now franchised
and expanded throughout Malaysia
Each specific location has its own
interior decor and touch to it.
The restaurant branches are very large
to capacitate a large amount of
Because of it’s location in the city, a
larger market would go to it other than
the typical Chinese consumer.
size of business
Franchising & expansion
- Tight management
- More comfortable
with ktv facilities)
- More choices of
more 100 type of
- Close to the
- Lesser choices of
In economics, competition is the rivalry among sellers trying to achieve such goals as
increasing profits, market share, and sales volume by varying the elements of the marketing
mix: price, product, distribution, and promotion.
Understanding Your Core Market
Customer Service Innovation
A plan of action designed to achieve a long-term or overall aim.
customer rewards customer service
What have we learned?
What does owning a business mean?
How important are the initial stages before opening a business?
What can we take away from this project?