- Prioritisation and alignment in this climate is the gift your team needs
- Integrated Marketing is all about getting more bang for your buck and forcing the org to get on the same page
- Learn about the power of the alignment and prioritisation matrix
- Campaigns integrating 4 or more digital channels will outperform single channel campaigns by 300%
- There's a trend of specialisation in marketing but this also leads to silo's
search engine management course in bangalorevinuthna58
search engine management course in bangalore
Course Topics:
1. Introduction to Digital Marketing
2. Developing a Digital Plan
3. eCommerce/Websites Marketing Strategies (SEO, SEM, SMM)
How To Get A Strong Inbound Marketing StrategyAnisha Vijayan
Focus your efforts on inbound marketing.
Create reasons for the customer to come to you.
Here are the 5 elements you need to implement in your inbound marketing strategy to get the best ROI.
#InboundMarketing #LeadGeneration #VantadorMedia
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
By nurturing leads you keep your prospects engaged, which increases the quality of your leads. In B2B, where the average buyer’s process can take months, marketing needs to develop a long-term nurture strategy. In 45 minutes, you will deep-dive in the world of lead nurturing. Yvette will lead you through a step-by-step approach. For some steps Yvette developed short exercises.
search engine management course in bangalorevinuthna58
search engine management course in bangalore
Course Topics:
1. Introduction to Digital Marketing
2. Developing a Digital Plan
3. eCommerce/Websites Marketing Strategies (SEO, SEM, SMM)
How To Get A Strong Inbound Marketing StrategyAnisha Vijayan
Focus your efforts on inbound marketing.
Create reasons for the customer to come to you.
Here are the 5 elements you need to implement in your inbound marketing strategy to get the best ROI.
#InboundMarketing #LeadGeneration #VantadorMedia
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
By nurturing leads you keep your prospects engaged, which increases the quality of your leads. In B2B, where the average buyer’s process can take months, marketing needs to develop a long-term nurture strategy. In 45 minutes, you will deep-dive in the world of lead nurturing. Yvette will lead you through a step-by-step approach. For some steps Yvette developed short exercises.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
How to Create Your Small Business Marketing Plan-part1 | Marketing HuddleMarketing Huddle
http://marketinghuddle.com/
When you write something as involved as a marketing plan, it's easy to lose your objective point of view. You can get so into it that you lose sight of the big picture. When you get fresh eyes, they may see something wrong that you didn't notice.
A few things to pay attention to are:
Mission statement of vision: Does it concisely convey what your company is about?
Unique value proposition: Is it truly unique and does it succinctly explain what you do and why?
Marketing mix: Do you have a few solid tactics for each of the 4 Ps that can be implemented?
http://marketinghuddle.com/
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
IdeasThe entire goal of a business is to succeed, and the entire pathway to success is littered with forgotten goals. Content strategy is just a buzz phrase describing the resurrected goals a business owner had at the very beginning of the business. All strategy employed at that time was not fruitless, but as newer and perhaps more powerful strategies appeared in the business environment, the new business owner jumps at them hungrily, imagining the newer strategies to be a power lunch for his enterprise.
Hi, I'm Meerah, a marketing professional with 4 years of client and agency-side experience.
I deliver holistic marketing solutions; from strategy development and planning to tactical implementation to help businesses grow.
I invite you to browse my online portfolio showcasing my extensive marketing experience.
Automate Your Marketing
Length: 1-2 hours | Audience: Beginner to Intermediate
Autoresponder campaigns do what YOU wish you had the time to do! By automating your marketing with autoresponders, you can use them to follow up, inform, entertain, and provide incentives for action and engagement. They work automatically while you focus on your business.
To book Sweet Spot Academy & Constant Contact Digital Marketing Workshop visit: http://bit.ly/DigitalMarketingWorkshops
6 Trusted Strategies to Accomplish Telemarketing Goals EfficientlyGo4customer
Accomplishing Telemarketing Goals Efficiently is the main task for any business organization that helps to enhance your revenues in a cost-effective manner. Businesses must avail some of the most trusted telemarketing strategies. Let’s find out what these are -:
Ramping up your email marketing for the holidays?
So is your competition.
Get ahead by learning the strategies for successful holiday email marketing - including this year's holiday trends, tips and inspiration.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
How to Create Your Small Business Marketing Plan-part1 | Marketing HuddleMarketing Huddle
http://marketinghuddle.com/
When you write something as involved as a marketing plan, it's easy to lose your objective point of view. You can get so into it that you lose sight of the big picture. When you get fresh eyes, they may see something wrong that you didn't notice.
A few things to pay attention to are:
Mission statement of vision: Does it concisely convey what your company is about?
Unique value proposition: Is it truly unique and does it succinctly explain what you do and why?
Marketing mix: Do you have a few solid tactics for each of the 4 Ps that can be implemented?
http://marketinghuddle.com/
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
IdeasThe entire goal of a business is to succeed, and the entire pathway to success is littered with forgotten goals. Content strategy is just a buzz phrase describing the resurrected goals a business owner had at the very beginning of the business. All strategy employed at that time was not fruitless, but as newer and perhaps more powerful strategies appeared in the business environment, the new business owner jumps at them hungrily, imagining the newer strategies to be a power lunch for his enterprise.
Hi, I'm Meerah, a marketing professional with 4 years of client and agency-side experience.
I deliver holistic marketing solutions; from strategy development and planning to tactical implementation to help businesses grow.
I invite you to browse my online portfolio showcasing my extensive marketing experience.
Automate Your Marketing
Length: 1-2 hours | Audience: Beginner to Intermediate
Autoresponder campaigns do what YOU wish you had the time to do! By automating your marketing with autoresponders, you can use them to follow up, inform, entertain, and provide incentives for action and engagement. They work automatically while you focus on your business.
To book Sweet Spot Academy & Constant Contact Digital Marketing Workshop visit: http://bit.ly/DigitalMarketingWorkshops
6 Trusted Strategies to Accomplish Telemarketing Goals EfficientlyGo4customer
Accomplishing Telemarketing Goals Efficiently is the main task for any business organization that helps to enhance your revenues in a cost-effective manner. Businesses must avail some of the most trusted telemarketing strategies. Let’s find out what these are -:
Ramping up your email marketing for the holidays?
So is your competition.
Get ahead by learning the strategies for successful holiday email marketing - including this year's holiday trends, tips and inspiration.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
How McArdle Uses Marketing Automation to Win New Business with Self-Promotion...mindfire.agency
See the slides of this free educational webinar presented by Lisa Arsenault, President of McArdle (a Bloomberg company), and Joe Manos, Executive Vice President at MindFire, and learn:
-- The six areas of self-promotion that Lisa and her team leverage for new business growth.
-- How to build a successful lead nurturing campaign: A real-world case study.
-- How Lisa is transforming her agency by providing new high-value services to their customers.
Have you been thinking about new ways you can provide more value to your existing customers and win new ones? This webinar is for you! You'll take away practical techniques that you can apply to your business right away.
To learn more about MindFire Studio marketing automation software, and create a free account at mindfirestudio.com/free-signup
Direct, mobile, online, social, print, event – what do all these words have in common? They’re all forms of marketing. And in today’s market, it can be overwhelming for small businesses to develop and execute an effective marketing campaign, especially with limited resources. Join us to hear about the pros and cons of different marketing methods, how each can be leveraged successfully, and which marketing efforts might work best for your business. In this presentation from Tom Perry of Sherpa Marketing, gain marketing objectives specific to the channel and share insights on how to build an effective marketing plan to meet your company goals. Access the full EMEA Conference information from CompTIA at http://www.comptia.org/emea/agenda or access CompTIA's suite of education and research at www.comptia.org.
best digital marketing course in bangaloreDemoIntern
AADME is the most premium digital marketing training institute in Bangalore that breaks all the stereotypes. It helps you become the most actionable & in-demand digital hero of this vast digital forest quickly.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Similar to Integrated Marketing - What Is It and Why Do You Need It (20)
Marketing Strategies for Growth in Uncertain TimesPaul Fifield
- As a leader, be clear on what you are doing and what you are not doing
- A leader's key role is to protect their team from overwhelm to ensure productivity
- Look at what's performing well in your customer funnel and double down on that
- CPMs are looking very appealing right now, but make sure you measure ROI
- Don't be distracted by shiny new objects when it comes to your tech stack
Marketing strategies for growth in uncertain timesPaul Fifield
- As a leader, be clear on what you are doing and what you are not doing
- A leader's key role is to protect their team from overwhelm to ensure productivity
- Look at what's performing well in your customer funnel and double down on that
- CPMs are looking very appealing right now, but make sure you measure ROI
- Don't be distracted by shiny new objects when it comes to your tech stack
Outbound During An Era of Economic Uncertainty Paul Fifield
- Outbound prospecting is more important than ever due to no events, no face to face, and low marketing budgets
- Even if you don't have original content, think through your prospects problem, and find relevant content that's helpful for your opening email
- Write down the top four challenges of your target buyer persona and choose one to focus on
- Customer success teams are experts in your customers, use them to support your sales conversations
- The phone is still by far the most effective prospecting channel and a vital part of your omni-channel cadence
Which VCs Are Actually Investing in Europe? Paul Fifield
- Comparing Q1 2019 to Q1 2020, there's been a 42% fall in deal volume from 1517 to 880
- Venture is not the only source of money, you should also consider family offices, HNWs, Angel syndicates and venture debt, along with government support
- VCs who are likely open for business will be those who have recently closed their own new fund, have made recent investments, and their portfolio is not within high risk sectors
- When considering family offices and HNWs, first generation ie. the creators of wealth are more likely to invest than second and third generation who are typically more institutional in their approach
- Valuations follow the public market which is 30-40% down, multiples of 3x-8x have become 2x-5x
Mark Roberge's The Science of Re-Establishing Growth - Where, When, and HowPaul Fifield
70% of series A companies fail.
But astonishingly, 70% of Series B and Series C companies fil too.
Study this deck. Watch the YouTube video. And maybe we can bring that % down to 50%. Or less.
- We have 12,000 - 60,000 thoughts on average a day of which 80% are negative, this is not ok!
- Would you be ok with other people hearing the way that you speak to yourself?
- How to move quickly from the "fear it" to the "f*ck it phase"
- Define non-negotiables and protect them
- Which character traits support the results you want and identify the ones you need to work on
How to be an Emotionally Intelligent Remote LeaderPaul Fifield
- Show vulnerablility and support in your communication - Align org strucures for decision making
- Ensure introverts have a champion for their voice
- The best remote leaders default to open, public comms
- When communicating priovide clear context, people will always assume the worst"
Outbound and Event Marketing MasterclassPaul Fifield
Marketing to the customer is just as important as marketing to a stranger
To reduce the average digital event drop out (avg 30%) - create connection with your audience
Track meaningful conversations at live-events, don't just limit ROI to booth scans
Segment your follow-ups to events, VIP prospects should get 1:1 follow ups, even if they didn't show.
Formalise a follow-up plan and hold people accountable for their leads
At Tradeshows make sure your teams are using the event networking apps such as Brello, to lock in meetings before the day
Using Discovery to Maximise Deal MomentumPaul Fifield
- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
Employment Law - Up to the Minute Guidelines on How to Manage Your Workforce ...Paul Fifield
9 top tips for CEO's & Leaders:-
* Stay true to your culture
* Avoid knee-jerk redundancies
* Be ready to ramp up
* Focus on mental well-being
* Keep key people incentivised
* Keep resourcing plans flexible
* Learn from adversity
* Keep thinking strategically
* Use the time to think long-term
Building and Managing a High Performance Sales TeamPaul Fifield
Consider 2 SDR's to 1 AE if you have low inbound or wish to aggressively capture market share
Creating a pod structure rather than a round-robin model is immerging as best practice for SDRs & AEs
The critical importance of creating a backwards sales plan to understand the metrics and conversion rates that get you to your revenue goal
If you report too many metrics, you may lose the ones that really count.
Ensure that you do both qualtitative and quantitative analysis
Understand the metrics of your key performers, and test for those during your hiring process
The Inside Track: Finding Out What Your CMO/CEO Really Cares About Paul Fifield
Investing in your brand will 10x your demand generation efforts
The biggest mistake a CMO will ever make: being subservient to your CEO
Be commercially savvy as a marketeer when speaking with your Founder or CEO
Marketing is the pointy end of the Go To Market spear. So there is the longest lag between spend and cash impact
A key question for your early-stage CEO: What position do we want to occupy in our customer's minds?
Alignment with Sales Leadership is integral. Work backwards from the revenue goals and over-communicate.
Sharpening Your Sales Skills to Maximise Impact - Using Daily OKRs Paul Fifield
- Know the diffrence between KPIs & OKRs
- How to effectively execute the daily OKR
- The pomodoro is the lethal weapon of a successful SDR team
- How building habit is the key to success
- Leaders don't create followers, they create more leaders
PwC - Investment and Corporate Insight's for SIA's In This Together Series Paul Fifield
- According to PWC Venture Capital survey 36% of VCs see a 20% price reduction, 30% see a 30% reduction, and a further 30% see >30% price reduction
- Series B investors are more bullish than early-stage investors
- View from corporates is huge financial and operational
distractions which extends sales cycles unless the need is critical
- M&A is happening, cash-rich companies are taking advantage of the 20-30% drop in price. Corporate venture appetite is tied entirely to business performance
- One of the many cashflow management nuggets included "Burn fat, not muscle!" and develop a cash culture
Prioritization and Sequence Strategy from OutreachPaul Fifield
- Poor prioritisation is the SDRs deathspiral!
- Make an entrance on day 1 of your sequence
- Add a maximum of 15 people to your sequence everyday to avoid wacky spikes and troughs
- Create your buyer persona matrix using high, low, and no priority
- Learn the way to deal with the "contact me in 3 months" prospects that works shockingly well
- Learn the basics of the agoge sequence strategy that got Outreach to over $100 million in ARR
From impossible to inevitable against the current backdropPaul Fifield
- Don't be attached to the outcome
- We discussed PE firm Sagemount’s playbook to triple company valuations in three years
- Don't copy phrases from other people, be authentic in your communication
- Aaron's Playbook for Systematic Growth: Start at the beginning, Specialise roles, Nail your niche, ensure your pipeline is predictable
Consider your messaging as peoples experiences will shape their interpretation
Research shows that people are more concerned about friends and family than themselves in regards to Covid19
While our focus is largely on digital transformation, don't ignore the benefits of offline channels
Before you respond to Covid19, think about what you want to achieve with your response
"- Show vulnerablility and support in your communication
- Align org strucures for decision making
- Ensure introverts have a champion for their voice
- The best remote leaders default to open, public comms
- Always assume the best
- When communicating priovide clear context, people will always assume the worst"
- TV consumption is up by 30% while TV advertising costs are down 50%
- According to ComScore family & education app usage 290% and desktop usage is up 30%
- You can win significant share of voice if you keep advertising in a recession
- Social media only up 12% but instant messaging is up 49%
- Previously 40% of marketing spend was on events, of that budget around 50% is still being spent mostly on digital
Consistency is key - 10 mins of activity per day
Your LinkedIn profile should not just be your CV
Engage in conversations, don't just use LinkedIn as a marketing platform
Readers consume content as they scroll, not left to right
Video & audio significantly increase response rates
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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2. &
In This Together Series
“Integrated Marketing - The Alignment Super
Power”
Ashley Stepien - VP Marketing @ Webflow
Christina Koch - Director, Integrated Marketing @ Pendo
hello@salesimpactacademy.co.uk
Marketing Teams
Webinar will be live at
4pm UK Time
presents
3. &
hello@salesimpactacademy.co.uk
Ping questions into the chat for a Q&A at the end
We love your faces but please keep them hidden for now!
Feedback is the breakfast of champions! Let us know how we’re
doing when the poll pops up
You can catch up on demand at any time...well, from tomorrow!
Housekeeping:
4.
5. Meet your Speakers…
Ashley Stepien
Vice President of
Marketing, Webflow
Christina Koch
Director of Integrated
Marketing, Pendo
6. A G E N D A
What is Integrated Marketing
Why do you need it?
How?
When?
1
2
3
4
8. Orchestra conductor
“Integrated marketing exists to eradicate the silos of
traditional marketing and bring together a cohesive
campaign experience.”
- Hubspot
"Integrated marketing is a way of looking at the whole
marketing process from the viewpoint of the customer."
-Philip Kotler
16. PILLAR 1 : Alignment + Prioritization
IMPACT
What would the impact of this program be on the business? How does it align with business objectives
& goals?
EFFORT
How resource
intensive is the
effort to
execute?
(team, $, IP)
LOW-HANGING FRUIT
BIG BETSWASTING YOUR TIME
ANKLE-BITERS
HIGH
HIGHLOW
25. It is a challenge to achieve... campaign bliss with the
typical disarray of the tactic treadmill. However, it’s a
challenge that marketing leaders must undertake,
not just for the sanity of their teams, but to deliver
better outcomes for the business.
- Sirius Decisions
28. DIGITAL PRODUCT SOCIAL/PR
SALES CONTENT CUSTOMER
Planning Campaign Kick-Off
Established core cross-functional team
defined goals
planning timeline
Audience research/messaging
channels identified
Development Campaign & Creative Build
- Promotional creative
- Content
- Enablement
- Channel copy and plans
Launch Campaign Launch
-Product announcement onsite
-Press Release
-Solutions page
-In-app promotions
-email promotion
-Ebook
-blog post
-organic social
Execution -Advertising
-Partner programs
-Sales incentives
-Customer Webinars
-Community Engagement
Know what to build next
Product Campaign
29. SMB COVID Resources Campaign
OBJECTIVE: AWARENESS
We are supporting SMBs impacted by the downturn of COVID-19 by providing
● Free 3-month subscription to a Standard Ecommerce plan
● 3 free website templates
● Free or discounted access to experts in our community
● GOAL: 300 new businesses live by 5/30
3/23/20 Project Kick-Off with
Stakeholders (Marketing, Product,
Customer Support)
-defined objectives, timelines,
channels
4/3/20 Soft Launch (Part 1)
-company wide enablement
-microsite live
-Social campaign live
4/8/20 Full Launch (Part 2)
-community push
-supporting education content
-customer stories live
-email stream launched
-press release
4/20/20 Partner Launch (Part 3)
-Partner co-marketing efforts
-Expert stories showcase
-SMB to expert matching begins
4/22/20 Customer Showcase (Part 4)
-launch customer showcase on
microsite
-social push part 2
Quick stats (as of 5/5)
★ 34,356 unique pageviews
★ Over 4385 social engagements/shares
★ 264 applications
★ 186 businesses live
DIGITAL PRODUCT SOCIAL/PR
CUSTOMER
SUPPORT
CONTENT COMMUNITY
Major
Learning