Designing a fund raising strategy for NGOs

1. Fund Raising Strategy (FRS)
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2. FRS-Setting Objectives
 To increase institutional
funding
 Staff capacity building
 Support to Vision and
Mission of Organization
2

3. FRS
Conducting SWOT Analysis
Developing Strategic Plan
Developing updated profile
Websites/Social Media
Certifications to increase
credibility
Time Demanding Job
Coordination, Linkages3

4. FRS
 Donors Mapping
 Philanthropists Database
 Meetings/Presentation to donors
 Using Internet
 Corporate Social Responsibility
 Consultancies/Fee for
services/Trainings
 Gift In kinds
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5. FRS-Possible Funding Sources
 Individual donors
 Large and/or family foundations
 Large businesses (multinational and large local
companies)
 Religious and civic organizations
 Private corporate sector
 Private family trusts in Europe/America etc
 Individual philanthropists
 Self-Generated Income
 Consultancy Work
 Rental of Training/Warehouse/Resource Centre
facilities5

6. 6
Thanks