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Baltimore Community 
Foundation 
Endowment Campaign Model 
October 18, 2014 
The Advancement Network
Four Ways to Give 
• Open a Fund 
• Invest in Baltimore 
• Support BCF 
• Create a Legacy
Development Department (11FTE) 
VP Development 
Director 
Major/Planned 
Gifts. PA 
Outreach 
Development 
Officer 
Donor Services 
(3) 
Campaign 
Director 
Campaign 
Associate 
Dir. 
Communications 
Communication 
Officers (2)
Campaign Divisions 
Campaign 
Executive 
Committee 
Trustees 
Former 
Trustees 
Fund Holders Civic Leaders 
Corporations 
and 
Foundations 
Professional 
Advisors
Challenges 
• Raising money for BCF & BCF’s agenda 
• Case Statement development 
• A campaign consultant unfamiliar with 
community foundations 
• Volunteer management 
• Deciding what “counts” 
• Feeling constrained by “focus”
Opportunities 
• Finding ourselves 
• Build our self-esteem 
• Move from “taking orders” to proactive fundraising 
• Professional and volunteer development 
• Program officers as development officers 
• Engaging donors & professional advisors in a 
different way
Transformation 
• Deliberate and targeted 
• Prospects and moves management 
• Always asking for a legacy gift to Baltimore 
• Opening donor and professional advisor calls to 
program officers 
• Focused on endowment 
• We can ask for big money
Baltimore Community Foundation Endowment Campaign
Baltimore Community Foundation Endowment Campaign
Baltimore Community Foundation Endowment Campaign

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Baltimore Community Foundation Endowment Campaign

  • 1. Baltimore Community Foundation Endowment Campaign Model October 18, 2014 The Advancement Network
  • 2. Four Ways to Give • Open a Fund • Invest in Baltimore • Support BCF • Create a Legacy
  • 3.
  • 4. Development Department (11FTE) VP Development Director Major/Planned Gifts. PA Outreach Development Officer Donor Services (3) Campaign Director Campaign Associate Dir. Communications Communication Officers (2)
  • 5. Campaign Divisions Campaign Executive Committee Trustees Former Trustees Fund Holders Civic Leaders Corporations and Foundations Professional Advisors
  • 6. Challenges • Raising money for BCF & BCF’s agenda • Case Statement development • A campaign consultant unfamiliar with community foundations • Volunteer management • Deciding what “counts” • Feeling constrained by “focus”
  • 7. Opportunities • Finding ourselves • Build our self-esteem • Move from “taking orders” to proactive fundraising • Professional and volunteer development • Program officers as development officers • Engaging donors & professional advisors in a different way
  • 8. Transformation • Deliberate and targeted • Prospects and moves management • Always asking for a legacy gift to Baltimore • Opening donor and professional advisor calls to program officers • Focused on endowment • We can ask for big money