The importance to learn digital marketing to grow any business lies in the fact that it provides multiple innovative solutions and methods. Also, there are various tons of job opportunities available in the field of digital marketing. First DigiShala provides you with the best digital marketing classes with proper guidance.

1. Need To Learn Digital Marketing
To Growth Any Business

2. Introduction
● If you want to grasp the significance of
digital marketing in today's world, you must
first recognize that it is affected by a variety
of elements.
● We'll go over each one with you. But before
that, let's define what digital marketing is
and how it works.

3. What is Digital Marketing
● Digital marketing is vital because it
connects a brand with its users while they
are online, and it works in any field.
● It integrates companies with their potential
customers on Google through SEO and
PPC, on social media through social media
marketing, and via email through email
marketing.

4. Why is Digital Marketing Important?
The impact of digital marketing on people's relationships, activities, and lifestyles is remarkable. Let's see
how it goes.
● The number of individuals using the internet is growing every day as it becomes more affordable.
● In 2018, around 3.03 billion people (roughly half of the world's population) utilized social media in
some form.
● Search engines account for over 93 % of all website traffic.
● Before buying the product in a store, 82 percent of residents use their phones to perform an internet
search.
● If a brand's name shows more than once during a search, 50% of consumers are more likely to choose
it.

5. Digital Marketing Techniques
● Digital marketing refers to a business's marketing efforts that are conducted via electronic
devices or the internet. Businesses prefer many digital techniques to engage with their audience
in this form of marketing.
● To put it another way, digital marketing is a marketing strategy that goes online.
● The following are some of the techniques that come under the category of digital marketing:
1. Search Engine Optimization (SEO)
2. Pay-Per-Click (PPC)
3. Content Marketing
4. Social Media Marketing (SMM)
5. Affiliate Marketing
6. Email Marketing
7. Inbound Marketing

6. Creating a Proper Digital Marketing Plan
Creating a proper digital marketing plan or campaign can assist your business in gaining
clarity and achieving its objectives.
● Getting new customers over the internet
● Developing more significant client relationships
● Enhancing your online visibility
● It's difficult to predict what kind of results you desire from your online digital
marketing unless you have clear goals in mind.
● Writing a well-defined marketing strategy at the outset of an internet campaign will
also assist you in defining your target audience and achieving your goals.

7. Potential Benefits of Digital Marketing
Every company needs digital marketing.
You should be aware of the potential benefits of digital marketing for
businesses, which include the following:
1. Affordability
2. Mobile Access
3. Flexibility

8. 4. Expansion
5. Multimedia
6. Interactivity
7. Tracking
8. Authority
9. Influencer Engagement
10. Print Enhancement

9. Top 10 Reasons You Need Digital
Marketing
● Needs to make sure that every business has an equal
opportunity.
● The cost-effective form of marketing
● Helps in conversions
● Increases revenue
● Targeting the right audience

10. ● Helps in mobile marketing
● Increases brand reputation
● Influence marketing
● Influences buyers
● Gives measurable results

11. Six Pillars of Effective Digital Marketing
1. Strategy and governance
2. Goals and measurement
3. Media
4. Experience
5. Messaging
6. Content

12. Contact Us
● Address: Kharadi, Pune, Maharashtra.
● Contact number: 93222 53810
● Website: https://www.firstdigishala.com/

13. Thank You…