4. When Someone searches for a specific keyword on google, a google
search ad appears on the result pages known as SERP. It is also known as
PPC Ads.
https://searchads.com/
Ad .
What Is Search Ads-PPC
What Is Search Ads
5. We can observe that after running the Search Ads. we get 390 impression with 46 Clicks
and CTR raises to 11.79%.
As per the data the Average CPC is Rs. 24.78 and the cost we spend is Rs 1.14K.
Search Ads Overview
6. All Search Campaigns
We conclude that the maximum number of clicks that we got are on the competitor's ads & Digital Marketing
Course ie 13 clicks.
Thus, we can conclude that the minimum Average CPC we got is Rs.15.25 on Campaign And the maximum CTR is
37.50%.
But the Conversion rate is 0% Because the conversion tracking code is not added to the website, so we are
unable to track the conversion rate.
7. Digital Marketing Course Campaigns
With the given data we can conclude that we get the maximum impressions on the campaign
of "Digital Marketing Course" i.e 123 impressions.
With 13 clicks the Avg CPC is Rs. 15.25 and the total Cost is Rs. 198.
10. Ads
we use 3 ads for every ad group.
Because we can optimize which ad people are liking more.
So that next time we will focus on that ad that is running well.
11. Search Terms Reports
Digital Marketing Course Campaigns
Search terms report means which keywords people search, then your ads come But we have taken
keyword Exact match here, then our ads will come on that keyword which we have entered in the
ad group.
Our ads would trigger on irrelevant keywords when we used keyword match type broad or phrase.
12. Locations
Digital Marketing Course Campaigns
Location targeting We have taken Ahmedabad, so by optimizing the location we
know in which pincode our ads are triggered more so that we can target that
pincode next time.
13. Device
Digital Marketing Course Campaigns
Device optimise shows that our ad is running well on computer devices. As we got the
maximum number of clicks & impressions on the computer device.
We can't do device targeting in PPC ads
But in this, we can do a bid simulator.
Bid simulator means to increase or decrease the bid If the ad is running well on any
device, then the bid will be increased on that device or the bid will be decreased on the
device on which the ad is running poorly.
14. Ad schedule
Digital Marketing Course Campaigns
More searches happen 8-9 o'clock on Wednesday.
so we schedule our ads for this time & day.
15. Demographics
Digital Marketing Course Campaigns
As per the observation here, the Ages 18-24 are searching actively
for a course in digital marketing.
19. Competitor Campaign
With the given data we can conclude that we get the maximum impressions on the campaign of
"Competitor's" i.e 72 impressions.
With 13 clicks the Avg CPC is Rs. 16.96 and the total Cost is Rs. 220.
22. Ads
we use 3 ads for every ad group.
Because we can optimize which ad people are liking more.
So that next time we will focus on that ad that is running well.
23. Search Terms Reports
Competitor's Campaigns
Search terms report means which keywords people search, then your ads come But we have taken
keyword Exact match here, then our ads will come on that keyword which we have entered in the
ad group.
Our ads would trigger on irrelevant keywords when we used keyword match type broad or phrase.
24. Locations
Competitor's Campaigns
Location targeting We have taken Ahmedabad, so by optimizing the location we
know in which pincode our ads are triggered more so that we can target that
pincode next time.
25. Device
Competitor's Campaigns
Device optimise shows that our ad is running well on mobile devices. As we got the maximum
number of clicks & impressions on the mobile device.
We can't do device targeting in PPC ads
But in this, we can do a bid simulator.
Bid simulator means to increase or decrease the bid If the ad is running well on any device, then
the bid will be increased on that device or the bid will be decreased on the device on which the
ad is running poorly.
29. What Is Display Ads
Display ads appear on videos, applications, websites that consumers can
browse. The main purpose of display advertising is to deliver general
advertisements and brand messages to site visitors.
30. Display Ads Overview
We can observe that after running the Display Ads. we get 88.4K impression with 106
Clicks.
As per the data the Average CPC is Rs. 2.84 and the cost we spend is Rs 301.
31. Important Targeting In Display Ads
Keywords Targeting Placement Targeting
Topic Targeting Interest Targeting
32. Keywords Targeting
By Keyword targeting, we got 22 clicks and 20.4k impressions with an Average
CPC of Rs.3.41 and a Total Cost of Rs. 75.06.
35. Optimization Keywords Targeting
campaigns
Device
The maximum number of people interested are of mobile users.
We got a total of 20 clicks and 14,519 impressions with a CTR of 0.14% and the Total Cost is
Rs. 47.25.
36. Topic Targeting
By Topic targeting, we got 37 clicks and 22.4k impressions with an Average CPC
of Rs.2.02 and a Total Cost of Rs. 74.63.
37. Demographics
Optimization Topic Targeting
campaigns
We can conclude that the most number of the audience engaged in the search are of the
18-24 age group. Thus, we can target youngsters who are mostly interested in this.
39. Device
The maximum number of people interested are of mobile users.
We got a total of 35 clicks and 21,032 impressions with a CTR of 0.17% and the Total Cost is
Rs. 70.69.
Optimization Topic Targeting
campaigns
40. Placement Targeting
By Placement targeting, we got 15 clicks and 24.9k impressions with an Average
CPC of Rs.5.02 and a Total Cost of Rs. 75.34.
47. Device
Optimization Interest Targeting
campaigns
The maximum number of people interested are of mobile users.
We got a total of 31 clicks and 19,569 impressions with a CTR of 0.16% and the Total Cost is
Rs. 72.05.
48. What Is Video Ads
On youtube & across video partner sites, you can create
compelling video campaigns using a variety of video ad
format. Available Video Ads format includes-Skippable
in-stream Ads . Non-Skippable in-stream ads. In-feed
video Ad.
49. Video Ads Overview
We can observe that after running the Video Ads. we get 2.44K impression with 372
views.
As per the data the Average CPV is Rs. 0.69 and the cost we spend is Rs 258.
50. Important Targeting In Video Ads
Keywords Targeting Placement Targeting
Topic Targeting Interest Targeting
51. By Keyword targeting, we got 174 Views and 855 impressions with an Average
CPV of Rs.0.46 and a Total Cost of Rs. 80.71.
Keywords Targeting
54. Optimization Keywords Targeting
campaigns
Device
The maximum number of people interested are of mobile users.
We got a total of 174 Views and 853 impressions with a Avg. CPV of 0.46 and the Total Cost
is Rs. 80.71.
55. Topic Targeting
By Topic targeting, we got 69 Views and 909 impressions with an Average CPV
of Rs.0.90 and a Total Cost of Rs. 61.99.
56. Demographics
Optimization Topic Targeting
campaigns
We can conclude that the most number of the audience engaged in the search are of the
18-24 age group. Thus, we can target youngsters who are mostly interested in this.
58. Device
The maximum number of people interested are of mobile users.
We got a total of 68 Views and 906 impressions with a Avg. CPV of 0.91 and the Total
Cost is Rs. 61.80.
Optimization Topic Targeting
campaigns
59. Placement Targeting
By Placement targeting, we got 20 Views and 242 impressions with an Average
CPV of Rs.2.48 and a Total Cost of Rs. 49.54.
62. Device
Optimization Placement Targeting
campaigns
The maximum number of people interested are of mobile users.
We got a total of 20 Views and 242 impressions with a Avg. CPV of 2.48 and the Total
Cost is Rs. 49.54.
63. Interest Targeting
By Interest targeting, we got 109 Views and impressions with an Average CPV of
Rs.0.60 and a Total Cost of Rs. 65.87.
66. Device
Optimization Interest Targeting
campaigns
The maximum number of people interested are of mobile users.
We got a total of 108 Views and 434 impressions with a Avg. CPV of 0.61 and the Total Cost
is Rs. 65.50.
67. What Is Universal App Ads
With Universal App Ads, we can promote our app on the Google Search Network,
Google Display Network, Play Store, and YouTube to drive downloads.
tore
68. We can observe that after running the Universal Ads. we get 1.49K impression with 41
views.
As per the data the CPI is Rs. 23.23 and the cost we spend is Rs 139.
Universal App Ads Overview
69. Targeting In Universal App Ads
Here we had run ads for Trill application on Android & iso
We set location as White Field (pin code-560066)
