The document discusses how companies can improve their use of social media to build stronger connections with consumers. It suggests that companies take advantage of user-generated content to make consumers feel like active partners in the brand and gain their loyalty over time. Specifically, the document proposes that OPI cosmetics create online "slumber parties" to foster more meaningful interactions where people feel included like in childhood sleepovers.

1. By: Kelsey McMahon
Improving on Social Media

2. Why use Social Media at all?
Companies work hard to create their own brand image
Social Networks can be used to give that brand image interaction time with
consumers
Take advantage of that!

3. What can be gained?
Consumer Loyalty
The long and short of it is, Happy Consumers are Constant Consumers
Keep them active and interested in you and your product

4. What are we Currently Doing?
Blog Posts, Facebook Posts, Tweets, Instagram Posts
Overall very active

5. Why do more?
While there is lots of activity, there could be more done to make it more
meaningful
Social Media is first and foremost Social

6. How?
Take advantage of content provided by the consumers!

7. What can this do for us?
We make the consumers feel actively a part of the brand, make them one of
the family!

8. What’s the overall goal of this?
OPI can create something we’ve all missed from childhood:
Slumber-Parties!

9. Check-In
Social Media can be used for good
Interactions should be meaningful
People want to be included
OPI can be a friend to the consumer!

10. Thank you!