2. Founder: Chip Wilson
Founded in Vancouver, Canada in 1998
Is intended to be a technical athletica apparel company for yoga,
running, and training for both men and women.
What started out a design studio, turned into a yoga studio, and then
eventually a standalone store.
The apparel like started out with just a womens yoga line and
quickly expanded to running and training and eventually grew to a
mens like as well.
3. Founder: Ben Francis
Founded in the United Kingdom
Created in 2012 by a high school teenager and his friends,
Gymshark was created to be an affordable and desirable workout
gear for young gym-goers.
A men and women fitness apparel and accessories brand
8. LULULEMON
Strengths: material of fabric, celebrity endorsed
ambassadors, variety of material for different activities
Weaknesses: high pricing, sizing differences for bigger
people
Opportunities: already a bigger brand name with more social
awareness
Threats: competitors figuring out the social media aspect
before they do, younger people are willing to buy cheaper
material for cheaper, since the material is close enough to its
competitors some may see lululemon as a substitute.
9. GYMSHARK
Strengths: social media outreach, affordability
Weaknesses: variety of active wear for other activities,
need more available and known stores
Opportunities: growth on the type of activities their
apparel supports, bigger Gymshark athletes will join the
more social media is put into their company
Threats: Their competitors could stay on top because of
how far ahead they already are, if social media were to
ever take a fall-so would their company
10. IN CONCLUSION: WHILE LULULEMON IS THE MORE PREMIUM BRAND, GYMSHARK DOES
SEEM TO HAVE A BETTER SOCIAL MEDIA HANDLE. THEY HAVE FIGURED OUT WHAT
CATCHES THIS GENERATIONS EYE AND THEY ARE FEEDING OFF OF IT. THEY ARE ABLE TO
GAIN THE ATTENTION OF BOTH THE YOUNGEST AND OLDEST CUSTOMERS WHICH IS WHY
ONE DAY THEY WILL BE BIGGER THAN MOST OF THEIR COMPETITORS. LULULEMON DOES
STILL HAVE MORE MONEY, AND DOES STILL HAVE MORE ACTIVE FOLLOWERS, BUT GIVEN
GYMSHARK IS STILL A RECENTLY NEW AND UPCOMING COMPANY, I BELIEVE THEY WILL
CATCH UP AND BE THE NEXT LULULEMON.
