5. 10 reasons to use Facebook
• Facebook has 600 million of users
• 50% of users are in Facebook one time per day.
• More than 20 million to do fans to Fan Pages (Brand & Company pages)
each day.
• 2 million of websites have integrated Facebook.
• The most increasing segment in facebook are woman over 55
• Facebook has 70 different languages. The countries which use more
facebook are: EE.UU, UK, Indonesia, Turkey & France.
• Yahoo offered Facebook 1 billion dolars but Mark Zuckerburgh refused it.
• Facebook makes money through advertising and virtual products.
• Facebook costs between 7 and 11 billones dolars. Last year, Facebook
generated more than 1 billiones dolars in sales.
• Facebook is so popular that psychologist talk about a new mental disorder
“Facebook addiction”
7. 5 keys to be succesful in your Social Media strategies
• Create your accounts in Facebook, Twitter, Youtube, etc. and incorporate the icon in your
website
– Remember: use the same strategy and analyse the results.
• Publish posts to improve your relationshio with your target
– Social Media objective is interact with the users
– They want talk with the enterprise’s members to solve problems, to help them, to make
questions, etc.
– You mustn´t try to sell your products because the users hate direct sale
– Listen to them: what they don´t like & like, their problems and help them to resolved,
try to do happy.
• Create a Social Plan Media (objectives, strategies, tools to aplicate it, analyse everything
that you do
– Each social media has different strategie to obtain a objetive.
– For example Facebook: you can publish two post per week with links (the subject have
to be interesting for the users) and answers the questions and post for ours users.
• Measure the results
– you have some objectives and you must measure the results to know if your work is
great or if it’s worse you need to change yours strategies.
• If your results aren´t succesful, create new action to improve your strategies to achieve
your objectives
• And, be patient!
8. 9 ways to improve our profile
• Logic between our actions and the image of our enterprise.
– It would be great if we use our logo in the profile because the users can
identify our enterprise to our competences.
• Update our Enterprise profile
– The users visit our profile and watch all our news, post, questions to improve
our interaction with them.
• Interesting information
– When one user becomes fan in the site, he searches a new way to
communicate with us directly and he feels motivated to participate in our
profile.
• Word of Mouth
– The users feel more comfortable when they know the opinion of others about
our services
9. • Make questions and answer the users post
– The best way to achieve participation is when you make questions about your subject
(for example: new works or recommendations for the CV)
• Stimulate the interactions “Peer-To-Peer”
– Your target uses this site to communicate with other users and share experiences with
your services or products.
• Publish pictures and videos
– People like multimedia content and also, when
they see a video or picture your post is more eye-catching.
It´s the best way to be close to our users
10. • Answer quickly
– When your users make a question or answers your question, It´s so important your
quickly answer. When he look that you answer few minutes later there is more
possibility to have a new post from him.
• Sales
– Facebook could be a good tool to increase and improve your sales. For example: you can
offer discounts, offers, new services, etc.
11. 6 ways to solve negative comments in social media
Regardless of social Networks, negative comment or complains about you or your company/firm
Are going to take place.
• Act quickly: when there’s a problem it’s important to get in touch as Fast as possible: send a
message: I'm here and i care
• Respond to the complain in public but handle it in private. Let your community know that
you handle your own mistakes and that you are an organized person/firm that wants to
improve itself and isn’t perfect.
• Give personal attention. If you change email or social network tell and explain everyone:
your responsible for your community and you need to know what’s going on with its
members.
• Offer to be yourself who contacts the users. A very common mistake is to tell the user to do
something: for example: send an email to complains@firm. Offer to be the yourself who
sends the email or contacts.
• Identify yourself. If you are part of a Group that handles an account, tell your users how they
can contact you. “your user name”
• Offer a forum for the subject. If the subject is very popular (speaking negatively), maybe you
should create a site or forum to offer information so you can handle the subject and answer
everyone.
Remember also to assess and grow with your community, it’s always good to be able to count
on a community that will help you if you need it.
12. I hope that we can improve our
strategies and find new users!
Nerea Urrutia
