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Pepsico

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Pepsico

  1. 1. Social Media Marketing Strategy LF
  2. 2. Mission and Vision “At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business” Your Mission To be the world's premier consumer products company focused on convenient foods and beverages. Your Vision "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -environment, social, economic - creating a better tomorrow than today." In everything you do, you strive for honesty, fairness and integrity. LF
  3. 3. Why LF for the Job… Like you, we are driven by the intense, competitive spirit of the marketplace We will direct this spirit toward solutions that will benefit both your company and your consumers We are prepared to go the extra mile to show we care Like your products, we will provide a campaign and marketing strategy only that we are proud of We will speak with truth and candor, in addition to being clear, honest and accurate, we are responsible for ensuring your communications are understood LF
  4. 4. 2,500,00 0Pepsi Facebook Fans 47,000Twitter Followers LF
  5. 5. Next Move… Start off with a few projects and expand Pepsi Refresh Project The Pepsi Brand The Go To Soft Drink amp Energy Drink The Go To Energy Drink LF
  6. 6. Pepsi Refresh Project Do Some Good On Campus LF Create Buzz on Campus A Competition Between Big Ten Schools 24-Hour Texting/Tweeting Event Students from the schools can either create or support an idea Campaign will run from August through November Students will be driven to the Website/ Facebook/Twitter pages then they will submit their votes and Ideas Winners will be judged through proven social media engagement implemented in a strategic timeline
  7. 7. Lets Get Viral: Use YouTube videos of spring/summer vacations! Use real customers—on a boat with a cooler of Pepsi We can start them on YouTube then stream them to traditional TV advertisement LF The Go To Soft Drink
  8. 8. Distinguish amp as a brand and steal share from its competitors Create campus representatives for US 4-year colleges and universities, with those representatives, create a Facebook Fan Page personalized for each campus On those pages post times/places of where one can get free amp and swag LF The Go To Energy Drink
  9. 9. LF 30% Facebook/Twitter 25% Campus Representatives 25% YouTube 20% Facebook/Twitter Budget
  10. 10. What’s Next? • Pepsi Co/LF Weekly Calls • Weekly Reports • Strategy Approval • Key Spokespeople Availability for Media Interviews, YouTube Videos, Photo Opportunities for Facebook Pages, Blog Posts on Website, Tweets back and forth between us and them – Viking Football Players, NFL, other athletes—PEPSI MAX – Dale Ernhardt, JR—amp – Singers/Actors LF

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