2. SHAPE
SHAPE Magazine provides women advice and tips on:
•Fitness
•Healthy Eating
•Weight Loss
•Beauty and Style
•Lifestyle
3. The Warm Up
SHAPE can encourage more subscribers:
Social Media
YouTube
Public Relations
Blogging
4. • Facebook
Social Media Strategy
*SHAPE can market
themselves by posting new
workouts, recipes, and
beauty tips.
*Twitter can have a once a
month give-away for SHAPE.
For example, give out to
followers free 5lbs dumb
bells. This will encourage
more people to get engaged
in SHAPE because they are
receiving free things!
*Facebook can have a day
where people post pictures
of themselves reading and/or
receiving SHAPE Magazine
5. YouTube
• SHAPE can start posting videos on YouTube
• They would allow people to watch videos of
the workouts SHAPE includes in the
magazine issues.
• This would more than likely increase the
number of women who use the workouts
because they are able to understand the
moves more easily
6. BLOGGING
• Make readers aware of new products, workouts,
recipes and other up and coming promotions
• By reading and following up on blogs, SHAPE
can learn what readers and subscribers are
wanting more of and less of from their
magazine. This is very beneficial seeing that it
can gain better reviews and lead to more
consumers.
7. Public Relations
• Use Public Relations by announcing
promotional events occurring in order to
create more talk about SHAPE Magazine
and the event both before and after it
occurs
8. Evaluate Success
• Increase the number of followers on Twitter and
friends on Facebook
• Become a YouTube partner to allow SHAPE to
receive the benefits of putting advertisements on
your page and videos.
• Maintain communication with Bloggers to see if
they are using the information provided to them
9. How Much!?
• Facebook
• Twitter
• Public Relations
• YouTube
THEY ARE ALL FREE!
• Things that might be a cost issue would be when
keeping up with all the talk about SHAPE and
supplying the prizes for contests and promotions
