How to boost your Social Media

1. Social Media Engagement
Concept – Ade Putranto P. W. Tunggali Presentation

2. Without Engagement, Social media is Just media
What started out as a way for people to
hang out with their friends online has
turned into a place where brands can
engage in meaningful conversations and
turn those conversations into followers and
customers.
And social media engagement has a major
impact on small businesses, affecting
everything from brand awareness to
customer loyalty.
Here, you can learn how to improve your
social media engagement strategy, so you
can make sure that impact is positive.

3. What Is Social Media Engagement ?
Social media engagement is a measure of how people are
interacting with your social media accounts and content.
The term can cover a broad range of actions across all social
platforms. For example, engagement might include:
•Likes and Favorites
•Comments, DMs, Replies
•Shares and Retweets
•Saves
•Clicks
•Mentions
Engagement is a great way to measure whether the content
you're creating is actually resonating with your audience.

4. Why Social Media Engagement is So Important ?
Your customers expect
you to engage, as well,
particularly when it
comes to providing
support.
Social media is
the number one choice
for customer care
Customers rely on you to
not only respond but to
do it quickly.

6. How to Boost Social Media Engagement ?
People love seeing (and sharing) positive
interactions between brands and real people.
Answering a complaint on social media can
increase costumer advocacy
Lastly, engagement
builds relationships.
We use social media to
learn from our
customers and
community about how
we can improve their
experience.
It may be a bit intimidating to respond publicly,
but if you provide great service, your customers
will love you for it
Actually Be Social

7. Have a Consistent, Authentic Voice
Having an authentic
voice on social
media is important
but not as easy as it
sounds.
It’s essential
because it
humanizes your
brand and
encourages people
to respond and talk
about you positively.
How to Boost Social Media Engagement ?

8. Know Your Algorithms
Consider your post timing as well. Check into how other actions
influence your chances of social
media engagement, as well
we discuss the “Golden Hour”
concept
1. Instagram likes when you use
Instagram Stories and will show
your posts more often to regular
story
2. On Facebook, posts with videos
receive more engagement than
text-only posts
3. Twitter, hashtags are everything,
adding hashtags to tweets can
increase engagment
How to Boost Social Media Engagement ?

10. Measure the impact of your Social engagement
Engagement is great for an ego boost, but it’s
also important to monitor how that
engagement impacts your business
How many messages
are we responding to
on social media?
Are we responding
(and resolving issues)
faster?
Is it reducing the
number of support
requests we receive
through other
channels, like email?
The impact social
media engagement
has on your brand is
more difficult to
measure because
someone’s journey
with your brand is
nonlinear and
attribution is murky.
Brand perceptions
are built up over time
and through multiple
channels.