4. Corporate Social Responsibility is the
continuing commitment by a business to
contribute to economic development
while improving the quality of the
community that they service.
5. CSR AFFECTS ALL ASPECTS OF THE
FOOD MARKET INDUSTRY INCLUDING
THE PRODUCTION,DISTRIBUTION AND
SALE OF FOOD.
6. Food is one of the only things we all
consume on a daily basis, hence we
should be conscious of the quality of the
products we are putting into our body.
7. WITH THE FOOD MARKET INDUSTRY’S HIGH LEVEL
OF COMPETITION, RETAILERS SHOULD STRIVE TO
EARN OUR BUSINESS BY OFFERING HIGH QUALITY
PRODUCTS HARVESTED USING CSR.
8. “Corporate sustainability can’t be
something that is done
haphazardly.
It’s time for companies to start
changing the way they approach
business and put corporate
sustainability at the forefront of
everything they do.”
9. Inside look at Food Markets’ research was
done through the comparisons of various
grocery markets such as Kroger, Trader
Joe’s, Walmart and Whole Foods.
10. We conducted our research by directly
referencing company websites and
articles written in response to company
actions associated with CSR.
11. We based our website design on a
socially conscious and responsible
audience by using a green theme and
photos of health conscious food.
12. You can view the work we have created
by following our website.
14. The main goal of our blog is to educate
and inform society about the companies
in the food markets and their socially
responsible actions.
15. Having Wordpress be our required blog
platform, we were able to chose a theme
that closely fit with the green layout we
were striving for.
16. IT WAS OUR GOAL TO MAKE OUR BLOG
VISUALLY APPEALING AND RELEVANT TO
THE CONTENT OF OUR BLOG.
17. We did this by keeping a consistent
theme throughout our site design, social
media platforms and individual blog
18. The blog proved to be successful and
functional throughout the course of the
project because the individual blog posts
were relevant, consistent and
well-written.
19. We drew attention and traffic to our blog
through social media platforms including
Facebook, Twitter and Pinterest
21. We used Twitter to post relevant articles
related to our blog posts as well as post
the link to our blog to inform our
followers about our most recent posts.
22. We also used Facebook to notify our
followers about new blog posts as well as
post articles that relate to each days blog
content
23. We were able to use the admin panel on
Facebook to see how many people were
viewing our posts so we could see what
our followers were interested and cater
our posts based on those interests to
direct more traffic to our blog.
24. We attempted to use Pinterest to post
content about healthy food and
exemplary examples of CSR within the
food market industry.
25. However, we had a difficult time using
Pinterest because none of us have used it
before and we felt like “pinning” was not
completely relevant to our blog and what
we stand for.
26. OVERALL THE PROJECT AND THE SOCIAL
MEDIA PLATFORMS THAT WE CHOSE TO
USE WERE A SUCCESS
27. We were all able to work well together,
contribute to our blog and social media
platforms on time as well as learn more
about the food market industry and
inform others about issues and good
examples of CSR.
28. We had both positive and negative
experiences with this project.
29. POSITIVES
• Efficiently reached out to our audience by
boosting our platforms to many people
• Delivered quality and reliable information
about food markets and CSR based on the
in depth research that we conducted for our
blog
• Most social media outlets are well followed
based on our outreach to people we know.
• We followed the schedule and posted on
time
30. NEGATIVES
• We couldn’t use Pinterest very effectively
• We had a stressful experience learning how
to properly use a blog and design a website
because none of us are very good at web
design, making even the simplest tasks like
making sure a new post publishes
something that could be difficult
• We were limited with the free themes that
we could use
31. We would do most things the same,
except for the use of Pinterest and
increase the frequency of posts on our
social media to direct more traffic and
put out more information
34. But we were able to effectively
communicate with each other to
communicate our vision as well as
organize our blog and social media.
35. Communication is key while working in a
group but we were able to mitigate the
issue by keeping in contact through
Facebook group chat and meeting
frequently to discuss everyones
individual talents and to conquer the
work.
36. WE WERE ABLE TO LEARN HOW TO
CRAFT A VISUALLY APPEALING
PRESENTATION, SOCIAL MEDIA AND A
WEBSITE SPECIFICALLY CREATED FOR
THE GREEN THEME WE WERE GOING FOR
37. Which allowed us to become more
familiar with how to create visually
appealing presentations and websites,
something that we will all use in the real
world.
38. Most importantly, we were able to do a
lot of work in a team and were able to
learn from each other.
