During my last quarter in the Merchandise Marketing program at FIDM, I created a portfolio of the classes I had taken so far. This final presentation was a mock interview for an Associate Buyer job I would want to apply for post-graduation. The following presentation exhibits examples of several projects I completed, all of which have helped me in my buying career.
3. ▵ Kelsey is an organized, ambitious and reliable
Merchandise Marketing student at the
Fashion Institute of Design and Merchandising
in Los Angeles
▵ She has over seven years of combined sales
and customer service experience, as well as
excellent merchandising skills
▵ Kelsey offers computer proficiencies and a
continued education about the fashion and
retail industries
▵ She also has experience in writing purchase
orders and the use of Retail Pro
Kelsey Hinson
6. Buying Strategies
The buying strategies are the analytical process that
trains in the planning, purchasing and allocation of
merchandise, along with the technical knowledge
required by today’s fashion leaders.
Related Courses
▵ Merchandise Math
▵ Technology for Merchandise Buying
▵ Merchandise Buying
▵ Applied Buying
▵ Merchandise Allocation
8. Target Customer
▵30% New couples (25-30 years old)
▵Have jobs that allow a higher disposable income
▵Are not currently looking to invest in home or car
▵26% Young and Single (under 30 years old)
▵College students and new full-time workers
▵Transitioning into adulthood and may want a new look
▵This generation is about fulfilling themselves
19. Launch Strategy
▵ Created a launch
strategy for
RevolveClothing.com
▵ Included free
shipping with Joe’s
Jean purchase for
first 30 days
▵ Free GWP with Joe’s
Jean purchase
Joe’sJeans
hasa new home...
FREEshipping
at REVOLVEclothing.com
REVOLVEclothing.com
Earn a free gift with purc hase
when you buy Joe’s Jeans
only at REVOLVEc lothing.c om
20. Merchandise Strategies
These courses and projects provide an opportunity to
research the trends that predict consumer buying
patterns and how a variety of strategic merchandising
decisions can separate your organization from the
competition.
Related Courses
▵ Retail Environment
▵ Merchandising Strategies
▵ Concepts in Trend Forecasting
▵ Applied Trend Forecasting
▵ Merchandise Presentation
▵ Contemporary Business Strategies
25. Business Management Strategies
The business administration courses are designed to
prepare for the responsibilities, skills and challenges
required of today’s leaders. Emphasis is placed on how to
be proactive to changes in the marketplace, develop and
implement strategies to accomplish goals and exceed
expectations in a team environment.
Related Courses
▵ Technology for Business Applications
▵ Leadership Development
▵ Organizational Behavior and Management
▵ International Business
▵ Entrepreneurship
26. Organizational Behavior and Management
▵Bloomingdale’s
▵Several employees
quitting
▵How to motivate
employees beyond
paychecks
▵Employee appreciation
▵“Coffee with the boss”
27. International Business
▵ Bring Stone Fox Bride
to London, England
▵ London is a trendy and
fashion-forward city
▵ Traditional values in
England are changing;
Stone Fox Bride is “anti-
bridezilla”
▵ Smooth transition due to
similar marketing
strategies and fashion
concepts
28. Entrepreneurship
▵ Cheeky Bikini
▵ Swim retailer located in
Santa Monica
▵ E-commerce site that
ships internationally
▵ Sell high quality designer
bathing suits, as well as
related apparel and
accessories
▵ Future plans to expand
with more stores and a
private label line
29. Marketing Strategies
The target market for a given retail business
environment is researched and the appropriate
marketing and branding strategies are developed to
ensure success in a competitive marketplace.
Related Courses
▵ Marketing Essentials
▵ Consumer Behavior and Research
▵ Brand Management Strategies
▵ Marketing Communications
▵ Promotions in the Work Environment
