1. DENISE CEDENO
1265 135th Street
San Leandro Ca 95478
prcedeno@yahoo.com
510-302-5056 or 619-348-9998
District Manager
Growth Strategies / Startups / Turnarounds / P&L / CPI / Best Practices / Change Management /
Multi-Sites / TQM/
Business Development / Sales / Logistics / Facilities / Cost & Shrink Control / Training &
Development / Customer Service
Initiated superior operations and business development strategies, achieving success with both struggling
and established consumer-based retail companies. Built top management teams, ensuring exceptional long-
term performance. Initiated Best Practices and cost/financial controls, maximizing profits. Managed
budgets as high as $300M and up to 2500 personnel.
Key Skills:
 Providing visionary leadership, then decisively focusing on the best growth strategy.
 Driving “out-of-box” thinking to quickly and effectively resolve difficult business challenges.
 Working effectively under pressure to meet tight deadlines.
 Building superior teams and deploying themto achieve the best results for least cost.
Achievements:
 Over 14 years of high volume retail management experience.
 Oversee compliance of Store Managers with established Company policies and standards, such as
safekeeping of Company funds and property, personnel practices, security, sales and record-keeping
procedures, and overall maintenance of the stores by performing required audits.
 Conduct orientations, train and coach the management staff in execution of daily tasks and how to
maximize sales.
 Participate in administering company policies and developing long range goals and objectives.
 Submitted visual updates and corrections to the regional offices on weekly basis, while providing
direction to store based upon store design and inventory levels.
 Oversee preparation of merchandising and enhancing store visual presentation standards,operational
review and quality of customer service.
 Performed continuous public relations, researching customer grievance and resolving price and
marketing issues.
 Analyze district reports and identify ways to leverage opportunities to maximize results.
 Review operational reports and records to ensure adherence to Company policies and procedures,
monitor store profitability and mange payroll budgets.
 Coordinate new stores openings and/or closing of existing locations.
Major Responsibilities Include:
 Direct all merchandising activities to generate maximum sales, earnings, customer satisfaction and
personnel development.
 Actively oversee merchandising plans to achieve compliance with corporate objectives.
 Directly supervise all store managers to meet corporate merchandising standards.
 Report to VP, Visual and Merchandising.
 Responsibilities include 90% field and 10% corporate.
Work Experience:
District Manager ~ National Stores, San Diego California 03/13-Present
District Manager ~ TJ Maxx Moraga, California 11/11-03/13
District Manager ~ Forever 21, San Jose, California 03/06-11/11
District Manager ~ Party City, San Jose, California 09/03-03/06
District Manager ~ Gap Inc. (Old Navy), San Jose, California 12/00-09/03
District Manager ~ Hollywood Video, San Jose, California 08/94-12/00