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Integrating Advertising + PR + Social Media

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Consumers today are more sophisticated than ever, and expect coordinated, two-way communications and unprecedented responsiveness from organizations. Public relations has evolved to meet these demands, with modern PR pros combining digital and social media with traditional public relations efforts in an effective and cohesive way.

This presentation looks at how advertisers can work with PR to make the most of emerging opportunities and develop programs that are greater than the sum of its parts.

Published in: Business, Technology
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Integrating Advertising + PR + Social Media

  1. 1. IntegratingAdvertising + PR + Social Media Kellye Crane Crane Communications, LLC & Solo PR Pro
  2. 2. First, the good news…. Here Lies… No One
  3. 3. It’s Not Your Father’s Advertising
  4. 4. Source: Wikibrands, by Sean Moffitt
  5. 5. @KellyeCrane - #solopr
  6. 6. Sophisticated consumers are more demanding…http://therealtimereport.com/2012/01/10/88-of-consumers-less-likely-to-buy-from-brands-that-ignore-complaints-on-social-media/
  7. 7. And if that’s not bad enough……you’re going to have to work with PR
  8. 8. Public Relations has changed, too
  9. 9. Source: http://www.pr-online.com/what-is-pr-and-how-can-it-help-your-business/
  10. 10. Source: http://vividascent.com/our-services.php
  11. 11. New to Social Media?
  12. 12. The Whole is Greater
  13. 13. Strategy
  14. 14. Hub and Outposts• Create a collection of Outposts, with one serving as Home Base• Outposts build on each other
  15. 15. Social Media Newsroom
  16. 16. Synchronize!
  17. 17. Conversation CalendarSource: GigaOm - http://gigaom.com/collaboration/elements-of-a-social-media-calendar/
  18. 18. Source: Bob Hazlett via GigaOm- http://gigaom.com/collaboration/elements-of-a-social-media-calendar/
  19. 19. Avoid “Shiny Object Syndrome”
  20. 20. Hedge against a crisishttp://www.flickr.com/photos/54191388@N00/1864763334/
  21. 21. A Word About Ethics• Astroturfing• Misrepresentation• Intellectual Property• Pay-per-Post• Sponsored posts
  22. 22. Questions?
  23. 23. Thank You Kellye Crane E-mail: kellye@cranecom.com Twitter: @KellyeCrane Blog: Solo PR Pro
  24. 24. Backup Slides
  25. 25. The Social Technographics ™ Ladder Groups include people participating in at least © Forrester Research Inc. of the activities monthly. one
  26. 26. http://www.flickr.com/photos/27132029@N06/3022781883/

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