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Doing More with Less: PR tools, tips and resources


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What are the best PR tools if you don't have a big budget? Kellye Crane walks you through some favorites of freelance consultants.

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Doing More with Less: PR tools, tips and resources

  1. 1. DOING MORE WITH LESS – TOOLS, TIPS AND RESOURCES Kellye Crane Founder, Solo PR Pro
  2. 2. @KellyeCrane | | Shoot the Messenger – Me!  Sharing my personal thoughts and experiences with these tools.
  3. 3. @KellyeCrane | | We’re here to learn from each other!
  4. 4. @KellyeCrane | | Quick Poll Are you…  Independent/consultant  Boutique agency  Large agency  In-house
  5. 5. @KellyeCrane | | Avoid “Shiny Object Syndrome””
  6. 6. @KellyeCrane | | Strategy
  7. 7. @KellyeCrane | | When to Invest  What is your time worth?  How much time will the tool save you?  How much does the tool cost? Mathematical!
  8. 8. @KellyeCrane | |
  9. 9. Not the answer
  10. 10. Productivity Power!
  11. 11. @KellyeCrane | |  Dropbox – Anyone can access any document in any folder you give them permission to view and/or edit  Google Apps for Business –Google Apps for Business is a paid version of Gmail and Google Drive, where you can use your own domain. Productivity
  12. 12. @KellyeCrane | |  Microsoft Office 365 - Online version of Microsoft suite. Gmail add-ons  Boomerang for Gmail- Another Gmail add-on, Boomerang enables you to pre-schedule emails for later delivery, and also schedule reminders to follow-up on emails.  Wisestamp – Makes it easy to include a graphically rich email signature, with links and icons.  Yesware – Find out when someone opens your email and clicks on the links. Especially useful for media relations! Productivity
  13. 13. @KellyeCrane | | Evernote –It’s a notes app + clipper on steroids, allowing you to easily capture and sync information across platforms. Pocket- A browser extension that allows you to save a website for future reference with one click. Newsle – Find out when your friends and colleagues make the news - sends you an email once a day with links to all the articles/blogs where they appear. Blogtrotter- If you like to subscribe to blogs by email, this tool allows you to easily signup for multiples at a time. Diigo- Free social bookmarking tool that makes it easy to save and share content. Productivity
  14. 14. Traditional PR
  15. 15. @KellyeCrane | |  Inkybee – Terrific tool for blogger outreach.  MuckRack – Lower cost online database, has good relationship with journalists.  Help a reporter out (HARO) – Most PR pros know about HARO - just sign up and you’ll receive emails of press queries, organized by industry/interest for easy scanning.  and Talk Walker – When Google Alerts stopped being actively supported, these two services became the most widely-used free tools for monitoring alerts via email.  Who Shared my Link- Enter a URL and see how many times it was shared on social media, and by which journalists and bloggers. Traditional PR
  16. 16. @KellyeCrane | |  SumAll- Connect and compare data from your social media, e-mail, ads, Google analytics and more, all in one dashboard.  Cyfe- Another all-in-one data-monitoring dashboard that allows you to collect and analyze data across popular online services (many features are free).  SocialCrawlytics- A free tool that lets you identify your competitor's most shared content.  Tagboard- A page that lets you track hashtags across all major platforms, including Facebook, Twitter, Instagram, Vine, and Google+.  AP Stylebook Ask the Editor – Can’t find your Stylebook? This online Q&A is searchable, and you can often find the answers to your style questions here. Traditional PR
  17. 17. @KellyeCrane | | Visuals
  18. 18. @KellyeCrane | |  PicMonkey- By far the easiest and most powerful image editing tool out there for non-experts  Canva- This is an amazing service to help the design-challenged among us create stunning designs Visuals
  19. 19. @KellyeCrane | |  My favorite source of free images.  Compfight - Use this Flickr search tool and turn the “Creative Commons: Commercial” qualifier on.  Wordswag- Easily add text to iPhone photos for modern-looking graphics.  Photo Peach- Use this digital tool to create a slideshow with photos, music and captions that can be shared on Facebook, Twitter or a blog.  Dafont- A powerfully searchable archive of more than 17,000 fonts you can download for free. Visuals
  20. 20. @KellyeCrane | |  Powtoon- Online presentation tool that lets you create animated videos or explainers.  Animoto- A web-based service that provides a quick and visually appealing way to share photos and create videos.  gifboom- Express yourself in motion with animated GIFs made with your iPhone or Android.  Swipe- A web application that allows you to create web-powered slideshows and share them.  Piktochart- DIY infographic creator that offers a number of tools and templates to make the process easier.  Another well-known DIY infographic app. Visuals
  21. 21. @KellyeCrane | | Social Media
  22. 22. @KellyeCrane | | Social Media  Buffer- Space out your updates so you aren’t sending multiple links in rapid succession.  BuzzSumo- Discover trending stories across all the major social networks on a given topic.
  23. 23. @KellyeCrane | |  ManageFlitter – My favorite tool for managing Twitter followers/following.  Rebelmouse- Allows you to connect multiple social networks and profiles, hashtags, etc., onto one unified dashboard that can be branded and shared.  GroupTweet- Transparently combine the voices of multiple contributors into a single Twitter account (pricing based on number of followers).  RoundTeam- Another tool that allows multiple users to contribute to a single Twitter account, this time with a different subscription plan. Social Media
  24. 24. @KellyeCrane | |  Facebook Debugger- If your link is not expanding properly to include details and thumbnails on Facebook, this tool can help.  GramFeed- This photo search platform shows images and accounts that are trending on Instagram.  OneLoad- A video distribution tool with both free and paid plans that allows users to quickly upload video content to a multitude of sites at one time.  YouTube Capture- An app that lets you record, edit, and upload videos on your phone to YouTube, and post to Google+, Facebook, and Twitter simultaneously.  Feedly – Quickly scan the RSS feeds of your favorite blogs and websites. Social Media
  25. 25. Still with me?
  26. 26. @KellyeCrane | | Collaboration
  27. 27. @KellyeCrane | |  – I use this service, though there’s also the comparable  Skype - Make free calls with audio and/or video over the internet to other people on Skype.  AnyMeeting- Provides free web conferencing and webinar software for up to 200 attendees (ad-free versions available for a fee). Collaboration
  28. 28. @KellyeCrane | |  Allows you to store up to 5GB for free, so you can access your files from anywhere, and easily collaborate and share.  MindMeister- Online mind mapping and brainstorming tool.  Screencast tools  Screencast-o-Matic  Jing  Screenr Collaboration
  29. 29. @KellyeCrane | | Project Management
  30. 30. @KellyeCrane | |  Toodledo – Simple ToDo app with excellent mobile capabilities.  WorkFlowy- A minimalistic-style task management tool.  Asana- A favorite of many, Asana is one of the most full-featured free tools for project management.  Backpack – One of the original cloud-based management solutions.  Trello- This free tool uses “cards,” which you can group and organize to stay on track. Project Management
  31. 31. @KellyeCrane | | Time Savers
  32. 32. @KellyeCrane | |  Rescue Time- Tracks the time you spend on applications and websites and gives you a detailed report of your activity.  theSkimm- Quick-hit overview of the day’s news, every morning in your inbox.  SoundGecko- Turn your favorite websites, blogs and documents into audio. Time Savers
  33. 33. @KellyeCrane | |  gTrax- A Google application that allows for simple time-tracking with the integration of Google Calendar.  Lastpass – Not only does Lastpass make your passwords more secure, but it remembers them for you so you save time.  Zapier – Similar to the popular IFTTT (which stands for “if this then that”), this service allows you to automate a variety of tasks between a large number of online services. Time Savers
  34. 34. @KellyeCrane | | Cool Tools
  35. 35. @KellyeCrane | |  Visible Tweets- Animate tweets for public display.  Clickto Tweet- The easiest way to add ‘Tweet This’ for specific pieces of text.  Embed Code Generator- Quickly create embed codes so others can easily repost your images, infographics, etc.  Wordle- Create word clouds based on the content of any website.  Get It In Writing! Ebook- Not a tool per se, but if you’re looking for examples of commonly used contracts, download this free 45-page guide from Solo PR Pro. Cool Tools
  36. 36. @KellyeCrane | |  Kayak- Crawls multiple travel sites and returns all the results on one screen.  MilelQ- MileIQ automatically remembers your drives for mileage reimbursement or taxes.  Bust A Name- The easiest way to find a domain name.  Wufoo- Create forms online that can be embedded in a web page or blog.  Audacity- Audacity is the go-to audio editor for recording and mixing digital tracks.  Pingdom- A free website monitoring tool. Cool Tools
  37. 37. @KellyeCrane | |  Doodle- Find a good meeting time for multiple people across organizations, no registrations needed.  Search for the meanings of abbreviations, acronyms and other slang.  HighTail – Circumvent email when sending very large files - just send a link to the downloadable version instead.  7-Zip- Easy-to-use, no-cost alternative to WinZip.  PrimoPDF- Create PDF documents using your computer’s print function – no Adobe Acrobat required.  JotNot- Turn your smartphone camera into a high-resolution scanner. Cool Tools
  38. 38. @KellyeCrane | |  SurveyMonkey – Create and share your own online surveys quickly and easily.  Wedgies- Create a question and share it via text- sharing and social platforms.  FaxZero – Free faxes include the FaxZero logo on the cover page; logo-free versions cost just $1.99.  Zamzar – Easy online file conversion between a multitude of formats. Cool Tools
  39. 39. @KellyeCrane | | My New Fave - CoSchedule
  40. 40. @KellyeCrane | | Thank You! Solo PR Pro Free Resources: Sign-up for our free bi-weekly newsletter with PR tips, tools and news: Blog: Twitter: @SoloPR @Kellye Crane Facebook: LinkedIn Group: Learn more about Solo PR PRO Premium: