Presentation given by Jason Kehrer to the Senior Marketing Group (Lakeshore) on the value of social media for business, with a primary focus on LinkedIn. www.smglakeshore.com

1. Social Media Overview
+ LinkedIn
Senior Marketing Group/Lakeshore
Wednesday, August 3, 2011
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2. Who am I?
Jason Kehrer
Husband.
Father.
Storyteller.
Lifelong learner.
Technophile.
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4. What is TIG?
The Image Group
Creative.
Strategic.
People.
Integration.
Communication.
Cultural Imapct.
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5. Social media?
Lots oʼpeople...
talking to each other about
you, your brand, services,
products, needs, desires,
hopes, dreams, their pets, and
also some nonsense.
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6. Social Media.
Style of communication.
Tools + networks.
Twitter, Facebook, LinkedIn, Google+,
LBS, blogs.
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7. Social Media.
Short bursts.
Constant stream, regularity.
User-generated.
Commenting + listening.
Sharing.
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8. “You canʼt just say it. You
have to get the people to
say it to each other.”
- James Farley
CMO, Ford
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9. “The old media paradigm was pay to
play. Now you get back what you
authentically put in. Youʼve got to
be willing to play to play.”
- Alex Bogusky
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10. Social Media.
Developing community.
Reality, honesty + accountability.
Loyalty.
Become the expert, guide + resource.
Q&A, industry network, customer
service + referrals.
Communications tool that is part of a
larger marketing plan.
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11. Landscape.
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12. ROI.
Brand
ambassadors
telling your story.
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13. ROI.
Engagement.
Trust.
Insight.
Involvement.
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14. Big mistakes.
Not listening, responding, engaging.
Quick over-reactions.
Not reciprocating.
Fakeity-fake-fake.
Forgetting about the handholds.
Only worrying about numbers.
You snooze, you lose.
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15. LinkedIn.
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16. LinkedIn.
$8.9 billion IPO.
100 million users as of 3/11, w/~50% in
the US.
2 billion people searches.
New “hiring solutions” is gaining
traction (73% of F500)
2 million company pages.
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18. LinkedIn.
Standard profile.
Company profile.
Groups + Answers.
Referrals + Recommendations.
Apps (Events, Slideshare, blogs, etc.)
Sync w/mobile & other SM accounts.
Hiring solutions + “Apply Now.”
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33. Tips.
Complete your profile - including skills,
associations and your personality.
Begin making appropriate connections.
Leverage other content (link + sync).
Recommend + ask for recommendations.
Secure your company profile (inc. team).
Be savvy in joining groups.
Participate in Answers.
Résumé/C.V. 101
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34. ROI.
New customers.
New talent.
New partners.
Industry network (local + global).
Be the expert + access other experts.
Referrals + recommendations.
Competitive analysis.
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35. Q+A.
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36. Contact.
@jasonkehrer
linkedin.com/in/jasonkehrer
jason.kehrer@imagegroup.com
@imagegroup
www.imagegroup.com
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