1. Mental Maps
FAIR & LOVELY
ID:182006005
Program:
BBA
KAZI
MOHAIMENUL
ISLAM
2. Mental MAP: FAIR & LOVELY
Best
Raw
Material
Cconsistency
in Product
Quality
Feed
Back
Consumer
Friendly
Ccorporate
Behavior
Reputation
Affordable
Price
Convenient
Product
Reliability
Marketing
Strategy
Quality
Customer
Service
Largest
Cosmetics
Brand in
Bangladesh
3. Mental MAP
Quality
• Best Raw Material
• Fair & Lovely uses the best raw materials for
manufacturing their beauty products.
• Consistency In Product Quality
• Their product quality is always consistent to
the standard quality.
Consistency
In
Product
Quality
Quality
Best
Raw
Material
4. Affordable Price
Products are affordable for general
consumers.
Convenient Product
Their beauty products can be found in
neighbourhood store.
Largest Cosmetic Brand In Bangladesh
Fair & Lovely is the largest cosmetic brand in
our country
Marketing Strategy
Convenient
Product
Affordable
Price
Largest
Cosmetic
Brand In
Bangladesh
Marketing
Strategy
5. Customer Service
1
2
2
Consumer Friendly
Customer service of Fair & Lovely is very
Consumer friendly. They always heed to
their consumers concerns.
Feed Back
This company always prioritize customer
feed back to improve their service and
product quality.
Feed
Back
Consumer
Friendly
Customer
Service
6. Customer Service
3
4
Reputation
Fair & Lovely has a good reputation for
their good quality products.
Corporate Behavior
Their corporate behaviors are exemplary.
Fair & Lovely is actively invested in
various social welfare projects.
Corporate
Behaviour
Reputation
Reliability
7. • Fair & Lovely is a multinational company
• Its product has been used in more than 12 countries
• It has a global loyal customer base
• Its products are of good quality
• Cost friendly products
• Great customer service
• It is a well reputed company
Logical Reasoning
