3. View Of The Presentation
“Consumer Opinions about Infant Milk
Product Offered in Bangladesh “
4. Introduction
During 1989-90, Bangladesh imported Infant milk and milk
products worth 400 million Taka to meet a short fall of 40
percent of domestic demand. Bangladesh Infant milk sector is
failed to provide sufficient supply for liquid milk. To minimize
this shortage government has taken some steps such as urgent
meet up through imported powder milk and try to develop dairy
farms to the private entrepreneurs’ levels. Only local dairy farm
could not provide sufficient supply of liquid milk according to
consumers demand. To fill up this gap there are a lot of
companies launch in Bangladesh to sell Infant milk powder
product. Some of them are “Nestle, Biomilk, Eldo –milk/Eldo-
baby, Baby care, Prima, Deelac” which are familiar word for
each household in rural and urban area in Bangladesh.
5. Objectives
–To identify different Brands of infant milk
products & their manufacturers.
–To identify the important factors which
are considered while purchasing the
infant milk product.
–To understand about the customers
opinion about different infant milk
products.
6. Methodology
1. Research Design – This research is a descriptive study. I
prepared this research by the method followed in research is
descriptive study.
2 .Data collection – To accomplish this report two types of data
sources have been used:
• Primary Data
• Secondary Data
3. Sources of Information
• Primary: The primary information collected through questioner
surveys on retailers & consumers who are the parents of baby.
• Secondary: The secondary information collected from website,
magazine, memorandum, journals, employee books, internal
database and some other relevant sources. Both primary and
secondary data sources were used to generate this research.
7. 4. Data Collection Procedure
• Primary Data: Primary data was collected through survey on
Lalmai Group websites & indebt interview with the company’s
marketing executives. As well as retailers & final consumers. The
sample size of the retailers are being surveyed on about 100 &
surveyed on consumer is about 30.
• Secondary data: Secondary data were collected from website,
magazine, memorandum, journals, employee books, internal
database and some other relevant sources.
8. Company Profile
Lalmai Group is one of the oldest and prominent business
conglomerates in Bangladesh. It starts since 1982. The name of
this company formed by “The Lalmai Ltd.” Then this company
expanding its business through sister concern sectors. ARKU &
Baby Nutritions are FMCG brands in this company. This
company Head office is located at Dhaka and Factory at Comilla,
Chandsree Mia bazaar,Bangladesh.
Lalmai group is well known Manufacturers company in
Bangladesh for Spices, Snacks and other items of ARKU Brand &
same as also at netrition site like Infant milk ( Eldo milk & Eldo
Baby). This company is the best exporter of Curry powder
through whole Bangladesh.
9. This Companies sister concern sites are --------
• The Lalmai Limited
• Food Products Items such as: (Lalmai Food Products Ltd.)
• Arku Industries Manufacturing Ltd.
• Lalmai Footwear Ltd.
• Bengal Import Ltd.
• Parveen Enterprise
• Baby Nutrition Ltd.
• Baby Nutrition care Ltd.
• Arku Foods Ltd.
15. Findings
• Retailer Opinions:
• The customer awareness level towards Eldo-milk & Eldo-
baby infant milk is excellent because all the 100 respondents
are aware of it.
• From the aware respondents 20% of respondents are using
Eldo-milk and Eldo-baby.
• Factors like Quality, taste and price influences more while
choosing a brand respectively.
• Only 20% of respondents feels quality of Eldo-milk and Eldo-
baby are good where 80% of are in- between good and bad.
• Only 32% 0f respondents say Eldo-milk and Eldo-baby milk
are better with comparison of others.
• 47% of respondents do not agree to that this will enhance
richness to other products in market.
16. • 40% of respondents feel that this product taste is good where
59% feels its average.
• Only 13% of respondents are totally satisfied with the thickness
of this Infant milk.
• More than 80% do not have any complaint regarding packaging
of this infant milk.
• Only 33% of respondents are totally satisfied with the
performance of Eldo- milk.
• More thickness, same taste and availability are the key reasons
for alternative brand other than Eldo-milk and Eldo-baby.
• The product availability of eldo-milk & eldo-baby are quit low
then other products.
17. Consumer Opinions:
•The product availability of eldo milk & eldo baby is not so good
then other products availability at the market.
•The quality & flavor of eldo-milk & eldo-baby are better than
other product.
•The product price of it is also very effective.
•The size of this product is similarly good.
•The packaging quality & brand is so much attractive for the
customer & baby.
•The doctor prescribe of eldo-milk & eldo-baby are slightly low
then others.
18. Recommendations
1. Media selection plays a major role to be brand awareness for
the consumers of a certain product. Integrated advertisement is
a modern tool for aggressive selling of the desired product to
develop the advertising plan by setting objective on media
planning operations. Increases the frequency and duration of
the advertisement in different media opportunities,
2. Promotional activities of Eldo-milk and Eldo-baby infant milk
are to be maintained on a regular basis. The main media like
Radio, Television, Poster, and Newspaper should be included
with the right time, duration and frequency. And may be used
hoarding signboard for advertising hi the main viewpoints.
Attractive and fruitful campaigning for infant milk would be
introduced under the campaign plan strategy.
19. 3. Infant milk is the market leading brand of milk product market
in Bangladesh so the authority of Eldo-milk must find the ways to
expand total market demand. The authority must protect its
current market share through good defensive and offensive
actions. The company should try to increase its market share
further, even if the market size remains constant
4. The price of Eldo-milk and Eldo-baby are higher to the retailers
and also consumer’s point of view price is moderate to the
competitors. So pricing policy may be reviewed with competitors
for higher sales of the product.
5. Majority consumers purchase infant milk nearest convenience
shop. When preferred brand is not available they find another
shop. So, company should ensure the availability of the product to
pocket outlets because most of the outlets are under the
distributor of the company but they do not cover fully.
