Worked for the app Pocket Points to increase awareness and gain new businesses on the app for The University of Georgia. Successfully gained 6 new businesses for the app, increased user count by over 5,000, and held an event to raise awareness.

1. POCKET POINTS
Kayla Floyd
Brooke Rutledge
Lacey O’Brien
Melissa Barry

2. Founded in September
2014 at Chico State
University in California .
Students open up the app
when they are in class, lock
their phone, and start
gaining points! Pocket
Points is a great way for
students to save money and
get awesome discounts!
ABOUT THE
APP
An app that rewards students
for not using their phone during
class.

3. POCKET POINTS IN ATHENS
Brixx Pizza
15% Off Tab
Buy 1, Get 1 FREE Pizza
Complete Nutrition
22% Off Purchase
FREE Body Fat % Test (BodyComp)
FREE Shaker
FREE Pre-Workout Sample
Pita Pit
$5 Pita, 5:00-10:00PMDaily
10% Off Catering Order
Buy 1 Combo Pita, Get 2nd Pita Half Off
ETC.
Grindhouse
FREE Killer Combo
FREE Milkshake
Buy 1 Burger, Get 1 FREE
Buy 1, Get 1 FREE Footlong
3 Cookies For The Price Of 1
FREE Chips and Drink
Subway Butt Hutt
FREE Non-Alcoholic Drink
10% Off Purchase
Jerzees
25% Off Drink
Palm Beach Tan
$20 Off First Month
Buy 1 Get 1 FREE Spray Tan

4. Butt Hutt >>>

5. STATS
● Over 65 universities
● 300,000 users total
● 2,000 users at UGA when
we started
● 670 Instagram followers
● 2,342 Twitter followers
● 832 Facebook likes

6. Strengths
● Gives students something they want AND need
● They focus more in class, they get points in return
● App is free
● Utilizes food AND retail
● Success at other campuses (Chico State and Ohio
State)
● Deals are not time sensitive
● Already have a campus rep
● Wider variety and larger deals than other food
discount apps
● Collaborative involvement between users
SWOT ANALYSIS

7. SWOT ANALYSIS
Weaknesses
● Not as many businesses yet at UGA
(compared to more successful campuses)
● Minimal promotion on campus
● Requires more effort
● Glitches with geo-location technology
● Name and brand awareness

8. Opportunities
● Social Media accounts specific to UGA
● Multitude of businesses to add to our team
● No other app like Pocket Points
● More ‘pop up’ opportunities to gain free points
● Promotion in places such as clubs, classes, and
Greek life
● Creating fliers
● Hosting or partnering with events
● Increase overall user count at UGA
● Professors could offer extra credit
SWOT ANALYSIS

9. Threats
● Major competitors (Hooked, Eat Street,
Retail Me Not)
● Businesses themselves offering their
own coupons, offers, and discounts
● Businesses declining the partnership
with Pocket Points
● Technological change in the smartphone
industry
● Technological problems with the app
itself
● Businesses not committing
SWOT ANALYSIS

10. ● Created a list of business prospects to contact about the app, as well as
brainstorm deal ideas to pitch to the businesses
● Launched multiple businesses on the app
○ D.P. Dough
○ South Kitchen + Bar
○ The Rook and Pawn
○ Dress Up
● Promoted by
○ Speaking in class and clubs
○ Word-of-mouth
○ Flyers
○ Table toppers, stickers
○ Posting on social media
● Held promo event

11. POCKET POINTS IN ATHENS
25% Off Your Bill
FREE Side At Lunch
FREE Appetizer
FREE Dessert
½ Off Drink
Insomnia Cookies
Get $1 Off a Cookiewhich
Buy 1, Get 1 Cookie FREE
Get 1 FREE Traditional Cookie
Businesses Gained During Our Time On The Project
South Kitchen + Bar

12. POCKET POINTS IN ATHENS
Condor Chocolates
Dress Up Boutique
Businesses Gained During Our Time On The Project
15% Off Total Purchase
20% Off All Jewelry
20% Off Entire Purchase
30% Off Purchase
Buy 1 Get 1 FREE Any Clearance Item

13. POCKET POINTS IN ATHENS
D.P Dough
FREE Cheese Or Pesto Stix With Zone
Purchase
FREE Cookie
FREE Calzone
FREE Fountain Drink With Zone
Purchase
$3 Off Any Calzone
The Rook & Pawn
FREE Daily Game Membership
FREE Cookie Or Jam Bar
2 Pour Over Coffees For The Price Of 1
$1 Off Draft Beers
FREE Bowl With Membership Purchase
Businesses Gained During Our Time On The Project

14. “POCKET POINTS PARTY”
@ The Standard - Athens
● Promotional event hosted by The Standard
○ First event EVER for Pocket Points at
UGA!
● Utilized giveaways
○ Stickers
○ Cups
○ Posters
○ Flyers
○ Insomnia cookies!!!
○ 600 point raffle
● Gained 30+ app downloads

16. ● Increased user count by over 5,000
○ (Over 7,000 users now)
● Increased Instagram followers by 100
○ (770 followers now)
● Increased Twitter followers by 75
○ (2,417 followers now)
● Increased Facebook likes by 175
○ (1,007 likes now)
● Gave 2-3 class talks a week
● Talked to 1-2 businesses per person every
week
● Held event
● Increased downloads/app users
● 6 businesses on the app
GOALS WE REACHED

17. THINGS WE LEARNED
● Always follow-up and check back with businesses
● Set goals for a # of businesses and classes to talk to each week
● Difficulty gaining businesses
● Life skills
○ Sales!
○ Communication skills
○ Time management
○ How to be enthusiastic
○ To not get discouraged when you
are told “no”

18. RECOMMENDATIONS
For the business:
● More brand ambassadors
● Pocket Points ’swag’ for ambassadors
● Rewards for turning off your phones while
driving
● Partner with local gas stations, grocery stores
and local non-profits
● UGA food service campus eateries
● More ‘pop up’ opportunities to gain free
points
For future ambassadors:
● Reminders in the physical classroom to
turn on the app
● Talk to Greek life at different chapters
● Partner with University Union’s event
● More events hosted by Pocket Points
● Separate social media accounts for UGA

19. FOLLOW US!
@pocketpoints
www.instagram.com/pocketpoints
Pocket Points
www.facebook.com/pocketpointsinc
@pocketpoints
www.twitter.com/PocketPoints