This document summarizes a social activity planning app called Enjoyya. It allows users to easily create, arrange, and coordinate social activities with friends. Users can upgrade their activities through Enjoyya's marketplace to find the best places, restaurants, clubs and bars. Enjoyya takes a 10% commission on transactions to fund the business. The marketing plan targets the 35 million college students and graduates aged 18-30 in the US who go out 1-2 times per week. Enjoyya will arrange exclusive app-only parties on college campuses for pilots and collaborate with local businesses to gain users and viral growth potential. The company is raising $150,000 to further develop native iOS and Android apps, conduct marketing, and recruit more service providers
2. TGIF, We all like to hangout with our
friends
Restaurant
Party
Going Out
Birthday
Barbeque
Bar
3. But, Arranging social activities is
not always that easy
Transportation
Finding the right place
Expensive
Coordination
Buying Supplies
Boring
4. The Solution
Enjoyya is here for help:
• Easily create, arrange and
coordinate a social activity
• Upgrade social activities via
enjoyya’s marketplace
• Save money on social activities
indoor or outside (Restaurants,
Clubs, Bars, etc.)
6. Business Model
We will take a 10% commission on each transaction
100K
Users*
10%
Paying
Users
$20 Avg.
Payment
P/Month
$240K
Revenue
P/Year
*Potential number users after a year
7. Why Enjoyya?
• Group based activities
• Easy to use
• Affordable for users
• A real added value for
social activities and
hangouts
• Pre made activities
• Mobile first – Plan your
activity on the go
8. Marketing Plan
35M College
Students* and
graduates with
facebook
accounts
(Age 18-30)
Going Out
1-2 times
P/W
Activities
and Event
Upgrades
Pre Made
Activities
Crowd
funding for
activities
and events
9. Marketing Plan – Promoting the app
35M College
Students and
graduates with
facebook
accounts
(Age 18-30)
*During first pilots
Focusing on
couple of
U.S
Campuses*
We will
arrange
exclusive
parties
through
enjoyya app
The pilot
will help
recruit new
service
providers
Collaborate
with local
service
providers
The perfect
places to
start with
pilot
program
Potential to
go viral
with this
natural user
base
10. Raising $150K
• Taking the app to the next level –
Upgrading to Native iOS and Android
apps.
• Marketing – Reaching to early adopters
abroad – promoting to American students
through app exclusive events.
• Service providers recruitment.