2. They are making choices they consider better for their health, their family,
their community, and the planet. They are waking up to the fact that what
they watch matters too.
CONSCIOUS CONSUMER: Cresting Critical Mass
Global Wellness Market
(multiple yoga-adjacent categories):
$4.2T
2012 2015 2020
Participants
Revenue
US$11.6B
US$9.1B
US$6.9B
YOGA PARTICIPATION &
REVENUE GROWTH
7:45pm
MEDIA
For a consumer, it’s all connected
5:00pm
NUTRITION
12:00pm
EXERCISE
7:45am
SELF-CARE
Market
Growth
3. CONSCIOUS MEDIA GROWTH
1990s 2000s 2010s
More and higher quality media is being made but
getting lost amongst the millions of available titles.
4. KEY FEATURES
• Customizable algorithms
• Programming curated by: Creators, practitioners, staff
• Proprietary discovery tool
• Seamless editorial integration
• Lifestyle and trend curated
• Content marketing driven: Key strategic affiliate partners
The premier consciously curated media
streaming destination.
Health & Healing: Media literacy, mental health, diet, yoga,
breath work
Spirituality: Meditation, personal growth, meaning, religion
Nature: Environment, regenerative agriculture,
sustainability, conservation
Social Impact: Equality, non-violence, humanitarian aid
Relationships: Parenting, family, sexuality
Solution
OUR CONTENT PILLARS
5. TECHNOLOGY
Merge the scale of algorithms, the
personal touch of an editorial team and a
bleeding edge digital user experience to
create an intimate and intuitive online
destination for the community.
BRAND
• Help the creator community and
create a pipeline to programming and
loyalty.
• Build a community of ambassadors
invested in the mission and success of
CGood TV.
• Build on authority by leading
conversations, making sense of what
conscious media is and partner with
the most influential brands.
PROGRAMMING
• Be the most trusted and known
destination for curated, convenient,
and purpose driven programming.
• Host monthly impact themed
programming that enables community
building and change.
• Launch flagship original show to
support creators, build the brand and
use as an acquisitions calling card.
• Put the curation process in the hands
of creators; connecting them to our
success.
Community is our engine, Stories are our fuel, Positive change is our purpose.
Our
Approach
OUR APPROACH: Innovative, Brand Driven & Community Focused
6. OUR BUSINESS MODEL
Business
Model
USER
BENEFITS
They save
time finding
programming
and get to
support a cause.
⅓ FEES TO:
CGOOD TV
⅓ FEES TO:
Impact Causes
Environment, Social
Impact, Spirituality
⅓ FEES TO:
Original
Programming
OUR
REVENUE
STREAM
1. Subscription Video-On-Demand
3 for 1
2. Promotion
Newsletter, Social Media
3. Website Advertising
Driven by C-Scale & Editorial
4. Virtual Film Releasing
TVOD
5. Producing Services
Esalen Healing Arts
7. 7
MUBI was born from a consumer problem: Lack of
access to the best independent cinema from around the
world.
By focusing on cinephiles and quality over quantity,
MUBI has become a destination for 9 million people at
$7.99 a month= $72M.
They built the platform and then connected the
community, focusing intentionally on one consumer need
at a time. As a result they are one of the most in
fl
uential
streaming platforms worldwide.
MUBI is available in over 190 countries, produces and
theatrically distributes
fi
lms by emerging and world
renowned
fi
lmmakers, which members can see exclusively
on MUBI.
Founded by Discovery Channel creator John Hendricks,
Curiosity Stream focuses on documentaries on history,
science, and technology.
CuriosityStream has attracted 12 million subscribers
since their launch
fi
ve years ago with shows about
dinosaurs, world leaders and technology. The streaming
service, available in more than 175 countries and
territories, o
ff
ers both original series and licensed
programming. With a starting price of $2.99, the barrier
to entry was kept low.
Though tiny relative to major streaming services such as
Disney+ and Net
fl
ix Inc., CuriosityStream has carved
out a more specialized niche.
Market
Validation
8. Gaia MindBodyGreen UpliftConnect YouTube Conscious Good
Primary Focus Seeking Truth Health
Conscious
Events
Mass Niche Conscious Media
Offers OTT
Streaming/SVOD ✓ × ✓ ✓ ✓
Unique
Distribution Network × × × × ✓
Creators Network
(& strong relationships
with content creators)
× × × × ✓
C-Team with film,
business, and conscious
lifestyle experience
✓ × × ✓ ✓
Cost
Monthly: $11.99
Annual: $8.25 per
month
Live (monthly):
$24.92
Varies Free Monthly: $4.99 Monthly: $2.99
There are others in this space, proving demand, but we have a unique offering.
Competition
COMPETITION
9. 6
Age: 41
Marital Status: Married
Children: One
Occupation: Therapist
Salary: $60- $150K
Education: Professional Degree
Size of population: 8.7MM
Paula Gomina
Paula is a mixed cultural heritage conscious
consumer who regularly meditates, watches and
reads health oriented media and practices the Tibetan
Philosophy of loving kindness.
She is not religious, but is spiritual and seeks out
media purpose driven programing that feeds her
mind, body and spirit.
The Conscious Life
Enhancement Seeker
Conscious Lifestyle Behaviours
23.9%
Personal
practice
growth
Improving
relationships
with others
21.1% Health
and wellness
practices Yoga,
spirituality
18.9%
Personal
wellness
Becoming centered,
therapy, reflection,
learning more about
oneself
10.8%
Social Impact
Political activism,
environmentalism,
community and
national service
17.7%
Mindful
consumer
purchasing
Food, vehicle,
clothing
6.3%
All listed
1.4%
None
listed Not
important
Extremely
important
Spirituality
Nature
Religion
Not
important
Extremely
important
Not
important
Extremely
important
73.9%
Donates regularly
26.1%
Does not donate
How They Create
Meaning In Life
15.2% Acts of service
55.2% Spending time
with family and friends
9.7% Creating products and services at
work that improves people’s lives
17.5% Creating solutions
that improve your life
16% Other
1.5% I am currently not taking any action
Charitable With Their Money
65%
35%
40-49
30-39
AGE
RANGE
77 % YES
23% NO
CHILDREN @ HOME
Our
Audience
10. BUT HAVE THESE PROBLEMS HOW WE HELP
Tired of searching for more meaningful programming in
a fragmented marketplace with too much unrelated
options.
Remove the paradox of choice; centralize, curate, and
amplify.
Tired of stock footage low-quality programming on
numerous platforms.
Curate & create high-quality conscious
media in a “mainstream” way.
Once a
fi
lm has moved their heart & mind,
viewers want recommendations beyond AI.
Create an engagement path, curate recommendations
& playlists across topics via hyper-personalization.
Problems
CONSUMERS WANT: More Media That Inspires
11. AMBASSADORS ON BOARD
SOCIAL IMPACT
Louis Cole
Instagram: 1.5M
Facebook: 61K
Twitter: 829K
ANIMALS NEED TREES
Harlan The Corgi
Instagram: 50K
CONSCIOUS COMMUNITY
Raya Encheva
Instagram: 161K
YouTube: 186K
SPIRITUALITY
Benjamin Decker
Instagram: 35K
YouTube: 186K
FILMMAKER
Akira Chan
Our
Go-To
Market
For $2.99 a month, subscribers will get access to the best
conscious programming from around the world, support the
creators, AND causes that matter.
LAUNCHING CGOOD TV WITH PURPOSE
CGOOD TV 3-for-1 Subscription Model
We are launching the CGOOD TV paywall January 1.
We know our audiences want to support transparent,
impact based brands that improve their lives and the
world around them. We listened and will be offering
value far beyond a traditional streaming service.
$1.00 GOES TO:
Content
Creators
$1.00 GOES TO:
Causes
$1.00 GOES TO:
CGOOD TV
Operations
WIN-WIN: Working with large non-profits to leverage their reach and reduce our
customer acquisition cost.
To mark the moment, we are going to plant 25,000 trees in 25 days with help from
fellow nature warriors and non-profit organization, TreeSisters.
12. Available on
CGOOD TV GROWTH
Beta Subscribers: 3K+
ADVERTISING REVENUE
$14K for 2020
ACCOMPLISHED TO DATE*
COMMISSIONED WORK
1 Project
SOCIAL MEDIA
Facebook: 38K Instagram: 20K
*With less than $1M invested
Current
Status
BETA LAUNCHED JULY 2020
13. THE PATH OF OTHER PLATFORMS
• JOIN: Our on-line group
• LEARN: How to make the
switch in diet & habits
• INVEST/DONATE: Buy
recipe app or other (affiliate)
merchandise
We help with next steps:
Watches Film Gets Inspired Goes to Sleep Life Happens They Forget
Discover
the new
Get inspired
to try
Find instruction
on doing it
Mentor
others
Audience member watches
film about food, health, and
benefits of a plant-based diet.
Audience member seeks
out more programming
& share with friends.
WATCH. CONNECT. EVOLVE.
OUR
APPROACH
Our
Approach
OUR PATH TO PROGRAMMING
14. BRIDGING THE DIVIDE
What if there were no sides?
LIVE ONLINE PANEL FILMMAKER SPOTLIGHT AND SPECIAL
ONE-TIME PRE-RELEASE SCREENING
INTERACTIVE DISCUSSION AND
SCREENING
Upcoming Events: | NOVEMBER: C The Good: Climate
Content and conversations focused on timely
events, that provide actionable tools & solutions.
OCTOBER 2020 EVENT:
OUR
APPROACH
Our
Approach
360 PROGRAMMING
15. DYNAMIC
DISCOVERY
FEED
REAL-TIME
NETWORK
ENGAGEMENT
MEMBERSHIP GROWTH
*Transition from free to paid.
Q1 2019 Q4 2019 2020* 2021 2022 2023
33,945
12,653
3,738
2,000
1,600
850
“I am so grateful to have found a creative community
of like-spirited people. CGood TV will
be my new Netflix!”
— DESIREE LIM, CREATORS NETWORK MEMBER
Launched the first-ever conscious creator
community in 2018. By being the connector
of conscious-minded storytellers and artists,
we have early access to the highest quality
conscious media and entertainment.
Our
Advantage
CGOOD TV CONTENT ADVANTAGE
17. STORYTELLING
Britt Marling
BALANCE
Angela Lindvall
DOMESTIC LIVING
Property Brothers
ENVIRONMENT
Jaden Smith
RELATIONSHIPS
Esther Perel
HEALTH
Janette Jenkins
Partnering on
programming and
promotion, CGOOD TV
will create and acquire
content in partnership
with key category
ambassadors.
These recognizable faces
will help CGOOD TV
grow at scale connecting
with each ambassadors
audience through unique
and relevant
conversations and
engaging programming.
HEALING
Gabor Mate
CREATIVITY
FKA Twigs
FOOD
Fritz Hortsman
SOCIAL IMPACT
Louis Cole
Marketing
CGOOD TV AMBASSADOR TARGETS
18. Watch. Connect. Evolve.
Conscious Good TV
4
NEW BRAND IDENTITY
• Strong timeless logo
• Gender fluid color palette
• Production quality graphics
• Modular graphics system
New
Brand
19. API integrations:
Strategic relationships with leaders
in the conscious space and non-
conscious space are essential-
Conscious Good C-scale will be the
film, tv, and podcast recommender
for the likes of Netflix, Soho House,
and others.
9.2
8.9
9.8
Story & Characters
Content & Symbolism
Enlightenment Score
The Matrix (1999)
A computer hacker learns from mysterious rebels about the true
nature of his reality and his role in the war against its controllers.
92%
Story & Characters
9.8 10
Content & Symbolism
8.9 10
Viewer Enlightenment Score
9.2 10
C•SCALE
DIRECTOR
Lana Wachowski,
Lilly Wachowski
CAST
Keanu Reeves, Laurence Fishburne,
Carrie-Anne Moss
WRITER
Lana Wachowski,
Lilly Wachowski
You might also like
92%
One-part marketing tool, one-part
education tool, the C-Scale is our
answer to Rotten Tomatoes for the
mind, body & soul.
• One scale is consumer rated
• One scale is industry and
creator rated
Audiences and academics can tap
into C-Scale on and off CGood TV
for recommendations.
OUR
APPROACH
Marketing
20. ERIC LEMASTERS
DISTRIBUTION
Entertainment, digital, mobile
executive at Gaiam,
Wanderlust
MARK DE NICOLA
SOCIAL MEDIA
Social engagement specialist;
Collective Evolution
SUSAN CASEY STONE
ADVISOR
Former investment banker in
media; Private equity firm
CHRISTOPHER
GEBHARDT
ADVISOR
Brand builder, former EVP at
Participant Media
ANNA GETTY
ADVISOR
Educator, author, and
businesswoman
AKIRA CHAN
ADVISOR
Filmmaker,
Conscious Crusader
SISTER JENNA
ADVISOR
Spiritual leader, author, and
radio host
RACHEL NOONAN
PRODUCT, CONTENT &
MARKETING
Film, Audience, and Tech
leader; TIFF, Tribeca, Rdio
TRINA WYATT
CO-FOUNDER & CEO
MBA, Conscious Practitioner,
Media Expert; Tribeca, Gaia,
Prana Studios, Intrepid Pictures
Team
TEAM
