Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Audit of BOGO Model_Deck

125 views

Published on

  • Be the first to comment

  • Be the first to like this

Audit of BOGO Model_Deck

  1. 1. GOODcorps NYC Interns: Audit of BOGO Model Meghan Carty & Mira Kaplan
  2. 2. AUDIT OF BOGO MODEL AGENDA Section 1: Overview of BOGO Section 2: Case Studies ● TOMS ● Warby Parker ● One World Play Project ● Sir Richard’s Condom Company ● other BOGO companies Section 3: Benefits & Criticism Section 4: Insights Section 5: Application of the Model
  3. 3. SECTION 1 : OVERVIEW OF BOGO
  4. 4. AUDIT OF BOGO MODEL Commercial Value + Social Value = BOGO Model MODEL OVERVIEW
  5. 5. AUDIT OF BOGO MODEL Initiative to match funds of product / donate to specific cause MODEL OVERVIEW
  6. 6. AUDIT OF BOGO MODEL Buy One Give One Buy One Hire One Buy One Fund One VARIATIONS OF THE MODEL
  7. 7. AUDIT OF BOGO MODEL WHY BOGO? of millennials want businesses to make it easier for consumers to get involved in societal issues. of consumers are likely to switch brands to one associated with a good cause if price and quality are comparable. 69% 91%
  8. 8. SECTION 2 : CASE STUDIES
  9. 9. TOMS
  10. 10. AUDIT OF BOGO MODEL TOMS // SHOES : SHOES
  11. 11. ● For each purchase of shoes, TOMS donates a pair to a child in need ● Originally - donations made through TOMS “Shoe Drops” and Giving Partners ● Now - Giving Partners handle all the donations. ● Over 100 Giving Partners ➢ Save the Children ➢ Heifer International ➢ Partners in Health ● According to TOMS, shoes: ➢ Improve health by protecting from diseases like hookworm ➢ Increase school attendance by making rough walks more comfortable and satisfying school dress code requirements ➢ Increasing children’s confidence HOW WHY
  12. 12. 35M pairs of shoes donated since 2006
  13. 13. AUDIT OF BOGO MODEL TOMS // EYEWEAR : EYE CARE
  14. 14. ● For each eyewear purchase, TOMS provides a person in need with an eye exam by trained medical professionals, and the treatment that they need--glasses, surgery, etc. ➢ TOMS invests in the clinics and hospitals established by Giving Partners, as well as in the people they employ in these places ● 14 Giving Partners ➢ Seva Foundation ● According to TOMS, sight restoration results in: ➢ economic opportunity ➢ gender equality ➢ access to education ➢ restored independence HOW WHY
  15. 15. Jobs and professional training provided in local communities 275K people had vision restored since 2011
  16. 16. AUDIT OF BOGO MODEL TOMS // COFFEE : WATER
  17. 17. HOW WHY ● For each bag of TOMS Roasting Co. Coffee sold, TOMS provides 140 liters (a week’s supply) of safe water to a person in need ● 2 Giving Partners: ➢ Water for People ➢ Aguayuda ● According to TOMS, access to sustainable clean water systems leads to: ➢ improved health ➢ increased economic productivity ➢ job creation ➢ access to education
  18. 18. 67K weeks of safe water provided in 6 countries since 2014
  19. 19. AUDIT OF BOGO MODEL TOMS // BAG : BIRTH CARE SERVICES
  20. 20. ● For each purchase of a TOMS bags, TOMS supports Giving Partners in delivering safe birthing kits and training necessary to provide safe births ● 3 Giving Partners: ○ United Nations Population Fund (UNFPA) ○ BRAC ○ ayzh HOW WHY ● According to TOMS, providing birth care leads to: ➢ less death caused by infection due to childbirth as a result of clean birth conditions and the presence of a skilled birth attendant
  21. 21. 4 countries in 3 continents being served by the Giving Partners
  22. 22. AUDIT OF BOGO MODEL TOMS // BACKPACK : BULLYING PREVENTION TRAINING
  23. 23. ● According to TOMS, providing bullying prevention services leads to: ➢ improved safety ➢ reduction of bullying incidents ➢ necessary training of school communities and crisis counselors ● For each purchase of the TOMS StandUp backpack, TOMS provides funds to Giving Partners to train school staff and crisis counselors to help prevent and respond to instances of bullying ● 2 Giving Partners: ➢ Crisis Text Line ➢ No Bully HOW WHY
  24. 24. 50 states implemented programs through Giving Partners
  25. 25. WARBY PARKER
  26. 26. AUDIT OF BOGO MODEL WARBY PARKER // EYEWEAR : EYE CARE
  27. 27. ● For each purchase of glasses, Warby Parker donates the amount of money that it will take to source that number of glasses to its nonprofit partners. The nonprofits train men and women in developing countries to give basic eye exams and to sell glasses in their communities for an affordable price ● Primary nonprofit partner: ➢ VisionSpring HOW WHY ● According to Warby Parker, providing eye care leads to: ➢ increased productivity ➢ increased monthly income
  28. 28. 18K people trained in 35 countries to perform eye care services 1M glasses distributed
  29. 29. ONE WORLD PLAY PROJECT
  30. 30. AUDIT OF BOGO MODEL ONE WORLD PLAY PROJECT // SPORT BALL : SPORT BALL
  31. 31. HOW WHY● For each purchase of an innovatively designed soccer or cricket ball, one is donated to children in programs around the world ● Hundreds of nonprofit partners around the world ● For-profit sponsors ➢ Chevy ● ➢ ➢ ➢ ➢ ➢
  32. 32. 1M soccer balls donated, impacting 35M children.
  33. 33. SIR RICHARD’S CONDOM COMPANY
  34. 34. AUDIT OF BOGO MODEL SIR RICHARD’S CONDOM COMPANY // CONDOM : CONDOM
  35. 35. HOW WHY● For each purchase of an all-natural latex condom, one is donated to a nonprofit partner that provides health services to communities in need ● The condoms are branded to ensure cultural relevancy and usage ● Primary nonprofit partners: ➢ Partners in Health ➢ (RED) ● According to Sir Richards, condom donations lead to: ➢ HIV/AIDS prevention ➢ sexual health care ➢ sexual education ➢ greater access and supply of contraceptives
  36. 36. 100% of donated condoms printed in the primary language of the region. 500K condoms donated in the first donation to Haiti.
  37. 37. OTHER BOGO COMPANIES
  38. 38. AUDIT OF BOGO MODEL OTHER BOGO COMPANIES 2 Degrees Food: CommonBond: [Snack bars] [Meal] [Grad student loans] [Child’s education]
  39. 39. AUDIT OF BOGO MODEL Smile Squared : Soapbox Soaps : OTHER BOGO COMPANIES [Toothbrush] [Toothbrush] or [Oral surgery] [Soap] [Soap] [Vitamins] or
  40. 40. AUDIT OF BOGO MODEL Everything Happy FIGS Baby Teresa THINX FEED Thrive Market OTHER BOGO COMPANIES Blanket America Roma Boots
  41. 41. SECTION 3 : BENEFITS & CRITICISM
  42. 42. AUDIT OF BOGO MODEL PRIMARY BENEFITS PUBLICITY IMPACT Consumers become brand ambassadors Driven by storytelling Free media publicity
  43. 43. AUDIT OF BOGO MODEL PUBLICITY IMPACT Soles4Souls 22M shoes vs. TOMS 35M shoes Orbis 22K trained vs. Warby Parker 18K trained Compared to traditional nonprofits: PRIMARY BENEFITS
  44. 44. AUDIT OF BOGO MODEL PRIMARY CRITICISM BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURE OF DEPENDENCY CULTURAL UNAWARENESS Symptom reliever Unsustainable Short-term
  45. 45. AUDIT OF BOGO MODEL Reliance on aid BOGO business relies on persistence of issue PRIMARY CRITICISM BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURE OF DEPENDENCY CULTURAL UNAWARENESS
  46. 46. AUDIT OF BOGO MODEL Undercuts local prices Harms labor force Unwelcome competition PRIMARY CRITICISM BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURE OF DEPENDENCY CULTURAL UNAWARENESS
  47. 47. AUDIT OF BOGO MODEL Ignorance of needs Inappropriate products PRIMARY CRITICISM BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURE OF DEPENDENCY CULTURAL UNAWARENESS
  48. 48. AUDIT OF BOGO MODEL New BOGO initiativesBAND-AID SOLUTION ECONOMIC DISRUPTION Commitment to local shoe production CULTURAL UNAWARENESS Additional types of donated shoes HOW ARE COMPANIES RESPONDING TO CRITICISM? [TOMS] CULTURE OF DEPENDENCY New BOGO initiatives
  49. 49. AUDIT OF BOGO MODEL BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURAL UNAWARENESS HOW ARE COMPANIES RESPONDING TO CRITICISM? [TOMS] CULTURE OF DEPENDENCY New BOGO initiatives Commitment to local shoe production Additional types of donated shoes New BOGO initiatives
  50. 50. AUDIT OF BOGO MODEL BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURAL UNAWARENESS HOW ARE COMPANIES RESPONDING TO CRITICISM? [TOMS] CULTURE OF DEPENDENCY Commitment to local shoe production Additional types of donated shoes New BOGO initiatives New BOGO initiatives
  51. 51. AUDIT OF BOGO MODEL BAND-AID SOLUTION ECONOMIC DISRUPTION CULTURAL UNAWARENESS HOW ARE COMPANIES RESPONDING TO CRITICISM? [TOMS] CULTURE OF DEPENDENCY Commitment to local shoe production Additional types of donated shoes New BOGO initiatives New BOGO initiatives
  52. 52. SECTION 4 : INSIGHTS
  53. 53. AUDIT OF BOGO MODEL FIRST THING’S FIRST: CHANGE THE QUESTION from what to how
  54. 54. BEST OF THE MODEL : IMPACT - SIDE
  55. 55. ● Knowledgeable, local nonprofits ● For-profit companies to increase impact UTILIZE PARTNERSHIPS
  56. 56. ● If applicable, invest in established programs ● Include skills training for local people INVEST IN SUSTAINABLE SOLUTIONS
  57. 57. BE CULTURALLY AWARE ● If donating, donate appropriate resources ● Should meet immediate AND long-term needs ● Work and interact with the community ● Work with the recipients, not for the recipients
  58. 58. CONSIDER LOCAL ECONOMY ● Does not disrupt local markets ● Works to generate microeconomy ● Inspires investment and job development
  59. 59. BEST OF THE MODEL : BUSINESS - SIDE
  60. 60. TELL A COMPELLING STORY ● Creates consumer empathy ● Marketing tool ● Brand loyalty
  61. 61. BE TRANSPARENT ABOUT EVERYTHING ● Communicate business practices and impact clearly ● Devise a way for consumers to engage with giving
  62. 62. CONSIDER THE PRODUCT / SERVICE ● Think about the relationship between what’s sold and what’s donated ● Tap into untouched BOGO markets
  63. 63. REMEMBER QUALITY & COMPETITION ● Consumers are more likely to choose a product or service with a social impact if it is of similar quality and price point to similar products or services without a social impact
  64. 64. Section 5 : Application of Insights
  65. 65. AUDIT OF BOGO MODEL + -Save Our Water -California Urban Water Conservation Council -Aquafornia = BOGO Model Water Conservation Issue Partner BOGO Initiative Fund partner work / invest in research [NATIONAL DENIM BRAND] + =
  66. 66. AUDIT OF BOGO MODEL + -One World Play Project = BOGO Model Issue Partner BOGO Initiative Sponsor soccer ball donations + = PUMA Social Justice [#Fight4Fairness]
  67. 67. AUDIT OF BOGO MODEL + -Sanctuary for Families -Dress for Success = BOGO Model Women’s Empowerment Issue Partner BOGO Initiative Sponsor Women’s Empowerment Programs [CELEBRITY ATHLEISURE BRAND] + =
  68. 68. Thank you !

×