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The Violet Society: Startup Founder Fellowship Showcase - Summer 2019
- 1. THE VIOLET SOCIETY 3rd Startup Founder Fellowship Showcase & Celebration DLA Piper, July 26, 2019
- 2. WELCOME The Violet Society is a peer mentorship community for wildly ambitious female & non-binary people in technology This was our 3rd Founder fellowship!
- 3. OUR MISSION We created The Violet Society to give talented people the resources and support they need to raise the ceiling on their ambitions
- 4. SUMMER 2019 2 Concurrent Fellowships For Startup Founders & Product Managers 9 awesome guest speakers Inspiring Founders with different paths to the top 3 Mixers & more member socials Violet alums, Bee Partners, & On Deck Fellowship
- 5. WHAT WE DID THIS COHORT Full Day Kickoff to get to know one another & plan our own careers Weekly 3 hour meetings Masterminds and Mentor discussions Mixers & socials to get to know each other
- 6. FEATURED GUESTS Tracy Lawrence Co-Founder & CEO of Chewse Tanya Menendez Co-Founder & CEO of Snowball Wealth Prev. Co-Founder of Maker’s Row Jo Varshney Founder & CEO of VeriSIM Life Katia Ameri Founder of Mirra Skincare Maia Bittner Fmr. Co-Founder of Pinch Rent Acquired by Chime Erica T. Johnson Co-Founder of Modern Health
- 7. LEADERSHIP TEAM Shriya Nevatia Founder & CEO Nivi Achanta PM at Accenture Meghan Mehta Android Developer Advocate at Google Allison Atwill Producer at Hero Digital Fiona Carty Design & Marketing at Boba Guys OPERATIONS MARKETING
- 8. OUR ADVISOR & HOST KIRA NOODLEMAN
- 10. TONIGHT’S AGENDA Member presentations PM Fellowship learnings & accomplishments Plus a mid-presentation break What’s next for Violet Announcements & details about next Fellowships Mix & mingle Eat, drink, and be merry!
- 11. SAMANTHA TANNOR
- 12. HEY, HI, HELLO THERE Samantha Tannor CEO & Founder FUN FACT: I love singing in the car and I often make up the words to the songs if I don’t know what they are.
- 13. THE HEALTHIEST CAFFEINATED BEVERAGE
- 14. MATCHA MADNESS 165x Antioxidants as a standard cup of green tea 6-8 Hours that matcha caffeine stays in your system (compared to 3-4 hours w/ coffee) #1 Fastest growing F&B category on Amazon
- 15. Our Matcha Concentrate: ✔ First to Market Sugar-Free Matcha Concentrate ✔ 80 Mg of Caffeine/Serving ✔ Keto, Paleo, Whole 30 ✔ Saves over 50% of prep time OUR MATCHA MISSION
- 16. THE COMPETITION Calories / Serving Sugar / Serving Time Saved Tannor’s Tea TAZO Republic of Tea 5 100 70 5 0g 23g 17g 0g Jade Leaf Matcha
- 17. MATCHA MEDIA @tannorstea 2,350 followers FBA, Prime Company Facebook Group How-To Videos
- 18. OUR MATCHA HUSTLE BevNet 2018 Finalist $5K Pre-Seed Funding DEC 2018 DEC 2018 Tannor’s Tea Launch JAN 2019 LAUNCH Accelerator FEB 2019 Launched Online Store APRIL 2019 First Run with Co- Packer Amazon Approved APR 2019 Orders from Cafes & Offices Summer 2019 Scaling to 10 Accounts Media & PR Received Hansoo Lee Fellowship
- 19. VIOLET’S IMPACT POWER OF CONNECTION SHARING RESOURCES THE VIOLET DIFFERENCE ↠ EMPOWERMENT ↠ DEEP CONNECTIONS ↠ PERSONAL GROWTH THE VIOLET SOCIETY SPEAKING OPENLY WITH LIKEMINDED BADASS WOMEN WHO WANT TO START AWESOME COMPANIES CONTACTS EXPANDED NETWORK SHARING IDEAS
- 20. MOVING FORWARD Raising $60k from local student-friendly funds in Berkeley Launch Kickstarter Raise Pre-Seed Prep, Contact Media and Film Kickstarter (Raise ~$20k) Line Extension Next in the lineup: Turmeric Concentrate, Chai Concentrate
- 22. SUSIE GOMEZ
- 23. TECHLEANDO ✨
- 25. LATINAS IN TECH
- 26. 2% Latinas in tech make up the computer science workforce - NCWIT - 16% Latinos did not know anyone in a tech field growing up -Techeria-
- 27. COMMUNITY GO-TO RESOURCE POWER OF STORY NETWORK FOR LIT
- 28. Stephanie Cueto First-generation Mexican-American📍 Latino Studies BA from SFSU 🎨 Techtonica Apprenticeship ✨ Engineer @ Mixpanel 👩🏻💻
- 29. VIOLET SOCIETY 💜
- 30. FUTURE PLANS
- 32. DANICA TIU
- 33. Hello! I’m Danica. We’re about to get personal. Ready?
- 35. Podcast addict.
- 36. Egg freezer. “Well, that was harder than it needed to be.” -- many people with uteruses
- 37. Hertility creates media, community, and products to help women navigate fertility, career, and lifestyle.
- 38. 38 Curate quality content. Create 8-10 episode podcast seasons across the fertility journey. 2 Community Create informational and support groups, both digitally and in- person. Build product based on user needs identified in phases 1 and 2. Product3 Phases 1 Content
- 39. Vision Hertility is a one-stop-shop that helps women navigate resources and increases visibility for companies in the fertility space.
- 40. Inspiration Wildly ambitious women are infectious! Landing Page & other nitty- gritty (e.g., email list, logo). Story & Vision Refined through continuous feedback. Progress Content Curation, user research, queue up interviews. 40 Goodbye, job! Deciding to quit is hard, TBD what’s next! Full heart Thank you, Violets, for the support, laughs, and... Personal progress
- 41. Thanks! See what we’re incubating - sign up for the newsletter! hertility.com Suggestions? Know someone who would be a great guest? hello@hertility.com
- 42. GINGER LEE
- 45. Protein 2g 2g <1g Net Carbs 14g 18g 14g Calories 160 130 130 Per 1 oz serving
- 46. Plant-based protein chips made with whole food ingredients
- 47. Protein 2g 2g <1g 11g Net Carbs 14g 18g 14g 1g Calories 160 130 130 120 EVERGREEN PROTEIN Finely Ground Sea Salt Per 1 oz serving
- 48. Progress During Violet ● First sales! ● Team expansion ● Customer interviews, feedback, and survey ● Product iterations and improvements ● Demos at offices, gyms, and events
- 50. EVERGREEN PROTEIN ginger@evergreenprotein.com evergreenprotein.com @evergreenprotein Looking for introductions to: 1) Your office manager! 2) Potential co-founders
- 52. Hi, I’m isabella :) aspiring PM & founder
- 53. What I’ve been up to over the summer 3 projects 1 engineering 1 product 1 side product
- 54. Product Project Reviews / Ratings > Market research + competitive landscape > Roadmap + prioritization → Q3 objective > Hackathon! (won) > Source assessment > Product vision + Done > 1st experiment: surface ratings on subset of multi-family > Continued experiments: ratings on all vs. monetized properties Ongoing
- 55. Thanks to Shriya & Violet <3 / INTRODUCTION TO PM / A NETWORK OF AMAZING PM’S / ACTIONABLE ADVICE
- 56. I’m applying the advice I received to help build a product "
- 57. /No seamless way to aggregate social networks The Problem /Contact sharing is broken and cumbersome to manage /Lack of continuity after meeting someone new
- 58. Amiko
- 59. Amiko
- 60. The Product Mobile application that gives users the choice to freely connect with others Ease and choice of sharing information across platforms Preservation of professional integrity Centralized hub for your network
- 61. Next steps Launch an open beta and Iterate on product based on user feedback Refine marketing and business strategy Search for potential partners and investors?? 1 . 2 . 3 .
- 63. INTERMISSION
- 64. SARAH TYLER
- 65. Sarah Tyler Founder | SafeSiti BA | Sociology and Marketing MFA | Advertising: Creative Strategy ● Hot Sauce Enthusiast ● Loud Laugher ● City Explorer ● Safety Advocate
- 67. SF in 2018
- 68. 5,275 223,467 28,084 6,488 Street Lights Out Sidewalks Blocked Feces Noise
- 69. 52 429 3,226 2,692 Homicide Rape Robbery Assault
- 70. SafeSiti SafeSiti will empower you to fearlessly explore your city. Utilizing open source city data and community input you’ll know if you should take the long way, forge ahead, or maybe, just call a car.
- 71. Be an informed, fearless, Explorer
- 72. How it Works Crowd source real time reports from authenticated users US Police department and 311 incidents API integrations Uber and Lyft API integrations to call you a ride
- 78. What’s next?
- 79. Incorporation (in progress!) Y Combinator Startup school (Enrolled) Prototype MVP Seeking Technical Cofounder SafeSiti For Businesses
- 80. Why I love Violet
- 81. Thank you! Know someone you think would be the perfect CTO, or just want to say hi? Sarah@SafeSiti.com (707) 363 5573 @safesitiapp Become a SafeSiti Savant
- 82. MADELYN TAVAREZ
- 83. Madelyn Tavarez Software Engineer @ Pinterest Things I love: ● Latin Dance Parties ● Dessert ● Traveling (30+ countries and counting) Founder of The Opportunity Guides 83
- 84. Out of school alternative education opportunities and programs 84
- 85. Unequal access to out of school learning and enrichment opportunities is a significant factor in the achievement gap between low-income students and their higher-income peers. 85
- 86. 86 ● More engaged ● Do better overall in school and life ● Develop strong interpersonal skills ● Keep students in lower income neighborhoods off of the streets and out of trouble Students who participate in out school alternative learning opportunities:
- 87. 87
- 88. The right opportunity can change the trajectory of a student's life 88
- 89. 89 Friends
- 90. 90 Friends
- 91. 91 ● Finding these programs is tough and tedious ● No central platform ● Unable to filter by specific needs ● Outdated and inefficient marketing tools for programs Problems:
- 92. 92
- 93. 93 Solution: The Opportunity Guides ● High quality out of school alternative learning opportunities ● Search and filter ● Questionnaire: Match students with the opportunities that best fit their profile, needs and dreams. ● High Quality leads for programs
- 95. 95 FUTURE PLANS Launch Get the word out Newsletter Partnerships Expand
- 96. Thank You! You can find me at: @maddeytv madelyntav@gmail.com /madelyntavarez/ 96 TheOpportunityGuides.com
- 105. LIZ STRONG
- 109. INFRASTRUCTURE
- 110. Upway AWS of DronesCo-founder, CEO
- 114. WASTEFUL
- 115. Call our API. Get flight data. Repeat.
- 116. Never touch a drone.
- 120. Milestones May 2019 Began experimenting with ideas Jun 2019 Market Research July 2019 Flew Prototype Drone Sept 2019 *Angel to fund our first industrial-grade drone October 2019 *Paid Pilot May Jun Jul Aug Sept Oct Nov Dec
- 125. Thank You! Sign up for our newsletter on upway.us! We need Angel Investors excited about drones. liz@upway.us
- 126. VIDHI RAVAL
- 127. 01 Hi, I am Vidhi! Wireless QA Engineer Founder @MentalHealthFTW Lived & Faught - Mental Health Conditions Pranic Healer
- 128. My journey 02 PEER SUPPORT GROUP @UNI FORBES 30U30 FELLOW VIOLET SOCIETY BOD @MHASF APA INNOVATION LEADER @MENTALHEALTHFTW UNIVERSITY STUDENT PLATFORM 2017 2018 ½ 2019 ½ 2019
- 129. 03 Anxiety & DepressionWhat is the biggest impediment to student academic performance? YOUNG ADULTS BETWEEN THE AGES OF 18 AND 24 HAVE A “DIAGNOSABLE” MENTAL ILLNESS of lifetime cases of Mental Health conditions begin by the age of 2475% The Stats
- 130. 04 @MentalHealthFTW “Feelings of hope & belonging” Landing Page! User Research
- 131. 05 NUMBER OF CONNECTIONS MADE Over 100 + SPREAD HOPE OVER 100+ HOW VIOLET CHANGED MY LIFE!!! DEVELOPED IDEA & EXECUTION WHILE at VIOLET PERSONAL GAINS PROVIDED IMMENSE CONFIDENCE & SENSE OF BELONGING
- 132. 06 FINALWORDS FUTURE WORK MENTAL HEALTH IN THE UNIVERSITY SPACE User Research (Ongoing) Continue with the social media platform Bring a sustainable product to the University Space
- 133. ANYTHINGMENTALHEALTH www.mentalhealthftw.com 07 WOULD LOVE TO HEAR FROM YOU! @vidhiravalvr vidhiraval@mentalhealthftw.com
- 134. ADDITIONAL MEMBERS
- 135. JENNY BAE Bio: ● Product Manager in the Technical Rotation Program at Workday, focused on Accessibility ● B.S. at University of Washington in Biochemistry Violet: ● Previously helped organize Camp Violet, our retreat in April, and is leading Sponsorship for Violet Hacks ● Worked on an Accessibility design tool
- 136. SHENG ZHONG Bio: ● Currently, working in Strategic Finance & Business Operations at GitHub ● Previously, in Investment Banking at Sterne Agee & Goldman Sachs ● B.S. from Purdue, M.S. from Columbia University Violet: ● Sheng tried out various fintech and elder care ideas before settling on a passion project; Glamsquad for Eyelash extensions
- 137. SONYA SALIMY Bio: ● Incoming Accenture Analyst ● Previously Test Specialist at Lyft Level 5 ● eIntern at the US Department of State ● Software Engineer at Hackbright ● B.S. at UC Berkeley in Society & Environment Violet: ● Sonya working on FitFare -- an app that uses wearables to reward users for hitting health & fitness metrics with discounts and transit fares
- 138. THE FUTURE OF VIOLET
- 139. WHO WE ARE The Violet Society is a peer mentorship community for wildly ambitious female & non-binary people in technology
- 140. OUR MISSION We created The Violet Society to give talented people the resources and support they need to raise the ceiling on their ambitions
- 141. WHY FELLOWSHIPS? Sisterhood Extremely strong bonds with a highly ambitious peer group Mentorship Learn from talented leaders in an intimate and safe environment Growth Move past challenges faster and get access to resources & connections each week
- 142. FALL FELLOWSHIPS 2nd Product Manager Fellowship Wednesday evenings 4th Startup Founder Fellowship Monday evenings NEW Software Engineer Fellowship Tuesday evenings
- 143. APPLY FOR A FELLOWSHIP Early deadline: Wednesday, July 31 Final deadline: Wednesday, August 14 1st round written application, 2nd round video call Program: Saturday, September 7 - Wednesday, November 20
- 144. ATTEND OUR HACKATHON 2-day hackathon with 200+ Attendees All roles welcome, tickets available now
- 145. JOIN THE VIOLET TEAM Operations, Marketing, Partnerships, and Fellowship Leaders Form meaningful relationships with talented founders, VCs, PMs, Engineers, & Executives Develop your management & operations skills Learn about Tech alongside the cohorts
- 146. STAY CONNECTED The Violet Society Community Facebook Group https://www.facebook.com/groups/violetsocietycommunity/ Mailing List: http://bit.ly/violetemails The Violet Society on Facebook & LinkedIn @violet_society on Twitter @thevioletsociety on Instagram
- 147. 💜 THANK YOU 💜 Thank you all for supporting The Violet Society! As members, attendees, supporters, sponsors, partners, or just friends. You all helped make this happen
- 148. GROUP PHOTO