2. General information of Cooku’s
business
Location: 13/5 Nguyen Thi Minh Khai Street, Ben Nghe Ward,
District 1, HCMC.
Scale: 15 meter square.
Name :“COOKU LEMON TEA
Slogan : COOKU LEMON – TEA – EVERY LEMON TEA GLASS
OPENS A FANTASTIC STORY
Target Customer: young adults from age 18 – 24, who are
dynamic, active, sociable, easy- going and love to hang out
with friends.
Revenue: 6.400.000 VND/ day
Cooku Iced Tea Shop
3. Challenge
There is a rumor about a low hygiene and safe
of the resources of lemon tea that some
lemon tea shops uses to sell for customers. There is a
falling down in revenue and the number
of the customers who come to our lemon tea
shop.
Cooku Iced Tea Shop
4. Key points of the solutions
1. Re-affirm our commitment with the
customers in terms of using the good
resources of tea which follow the hygiene
and safe standards and supplying good
quality of tea. Through social media
(facebook) and some offline activities, we
will try to reinforce their belief on us
2. Add some value for customers such as
“make them feel comfortable like at
home so that they can free to talk, make
friends and get sympathy from the
others” and “ join hands to help keep
the environment” through some
activities like “Safe & Share”, “Happy
Hour” and “Recycle Plastic cup”
Cooku Iced Tea Shop
5. Online:
No Activities Purpose Measurement
1 Change the interface of the
fanpage which consists of the
cover, posters, graphics in
which we state the sentence
“Real tea. High quality. High
responsibility”
Re-affirm the
hygiene and safe
of the resources of
the lemon tea
used in making tea
of Cooku.
How people interact
with that
information in
fanpage: the
number of “like”,
number of visitors,
comments, shares.
Week 1
Cooku Iced Tea Shop
6. Online:
No Activities Purpose Measurement
2 Update status, pictures,
information and upcoming events
of Cooku which try to emphasize
the commitment of the standard of
the lemon tea process and call for
participating of customers.
Re- affirm the
hygiene and safe of
the resources of the
lemon tea used in
making tea of
Cooku.
How people
interact with that
information in
fanpage: the
number of “like”,
number of visitors,
comments, shares.
Week 2
Cooku Iced Tea Shop
7. Online:
No Activities Purpose Measurement
3 Release teasers of these
campaigns such as
“Safe & Share”,“Recycle Plastic
Cup” and “Happy hour” to
impress customers/visitors and
attract them come to Cooku.
Add more value for
customers and
create new
experiences when
they come to
Cooku.
How people
interact with that
information in
fanpage: the
number of “like”,
number of visitors,
comments, shares.
How many people
come to Cooku.
Week 3
Cooku Iced Tea Shop
8. Offline: At Cooku Shop
No Activities Purpose Measurement
1 Change the POSM of Cooku which
states the commitment of the high
hygiene and safe of all resources
that Cooku uses for making lemon
tea.
For example: design the menu,
cups, leaflets, which all are stated
by a quote “Real tea. High quality.
High responsibility”
Re- affirm the
hygiene and safe of
the resources of the
lemon tea used in
making tea of
Cooku.
- How people love it
and enjoy it at our
shop.
- How many people
talk about this on
facebook,share and
ask about this.
- The rise of the
revenue
Week 1
Cooku Iced Tea Shop
9. Offline: At Cooku’s Shop
No Activities Purpose Measurement
2 Campaign Safe & Share
Description: We design a
plastic cup which is divided
into 2 parts so that friends
can share this cup and
enjoy it.
Aim to add more value for
customers about the
sharing and give love to
those they love, which
reminds them about the
original value of Cooku “
every lemon tea cup opens
a fantastic story”
- How people love it
and enjoy it at our
shop.
- How many people
talk about this on
facebook,share and
ask about this.
- The rise of the
revenue
Week 2
Cooku Iced Tea Shop
10. Offline: At Cooku Shop
No Activities Purpose Measurement
3 Campaign “Recycle plastic cup”
Description: Every customer who
brings back to the shop their used
lemon tea cup will get a gift from
Cooku, meanwhile we will use
these used cups for making recycle
stuffs, then may give back to the
customers. We will use these
images to promote the activities of
Cooku.
Raise the
awareness of
people in recycling
things if they are
still useful.
- How people love it
and enjoy it at our
shop.
- How many people
talk about this on
facebook,share and
ask about this.
- The rise of the
revenue
Week 3
Cooku Iced Tea Shop
11. Offline: At Cooku’s Shop
No Activities Purpose Measurement
4 Campaign “Happy Hour”
Description: Everyday Cooku has a
Happy Hour in which customers
will be offered an extra lemon tea
cup for 1 order.
Create more chance
for customers and
their friends to
come and enjoy.
Emphasize the
value “ Come to
share”
-How people love it
and enjoy it at our
shop.
-The number of
people talk about
this on facebook,
the number of
shares, like and
comment about
this campaign.
- The rise of the
revenue
Week 4
Cooku Iced Tea Shop
12. “Safe & Share” Campaign
We get this idea from core insight : “ Young Adults are always search for
new cool experience, new excitement”
(From Campaign “Tiger Blue Christmas” – Leo Burnett Vietnam)
Cooku Iced Tea Shop
13. Special product for campaign
“Safe & Share”
First design
Cooku Iced Tea Shop
14. Special product for campaign
“Safe & Share”
Second Design
Cooku Iced Tea Shop
15. Special product for campaign
“Safe & Share”
The Last design We design a plastic cup which is divided into 2 parts
so that friends can share this cup and enjoy it.
Cooku Iced Tea Shop
16. Giving Thanks
We want to say “ thank you so much” to Xi Quach and
Nguyen Thanh Thao Nguyen, They helped us design
“Paper Cup”.
We got idea for campaign “ Safe & Share ” from Inspired
Commercials “Sharing Happiness” from Coca-Cola
Company.
Cooku Iced Tea Shop
17. Finally
If you interested with this Proposal, Please vote by “Like” for us
on Facebook Fanpage of “Youth To Business Forum”
Or If you have any idea to comment for us. You can send us an
email to :
doduchoa.ussh@gmail.com or huyentrang.df.2611@gmail.com
Cooku Iced Tea Shop
