The document discusses e-advertising, highlighting its characteristics as non-personal, persuasive content delivered through electronic media. It outlines the advantages such as cost-effectiveness, customer engagement, and 24/7 access, alongside disadvantages like potential misleading content and viewer clutter. Various forms of e-advertising including banner ads, email, and pop-ups are also mentioned.

1. Noushad P.K
Department of Commerce,
Irshadiya College of Commerce and Social
Sciences, Feroke

2. Advertising on the electronic media is known
as e-advertising
It is non-personal information usually
persuasive in nature about a product or
service by an identified sponsor through
electronic media
It may be in the form of net
advertising/netvertisng, web advertising or
e-mail advertising
MEANING

3. Two way communication
Two way interaction
Customer retention
Online sale
Brand awareness
FEATURES

4. Lower cost
Accurate measurement of effectiveness
24 X 7 access
Easy updating of advertising
Direct response medium
More interactive
ADVANTAGES

5. Not a mass medium in traditional sense
Costly for priced items
It may mislead children
Less number of viewers
Many ads go unnoticed due to clutter
(confused noise)
DISADVANTAGES

6. Websites
E-mail
Banners
Buttons
Pop-Ups
Sponsorship
TYPES

7. Banner Advertising
Button Advertising
Pop Up Advertising